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What specific strategies will you use to provide universal access to learning? How will you design your lessons to meet their needs?

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(3RD GRADE)
Imagine that 15 children are at different stages of literacy development in your primary classroom.

What specific strategies will you use to provide universal access to learning?
How will you design your lessons to meet their needs?
Respond.

What are the importance weights of the different attributes for the average customer based on the results in Table 7?

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Product Design and Sales Predictions (45 points)

CleanAir Controls is evaluating the opportunity to enter the US air pollution control system market with one or more offerings. Tighter environmental regulations have created this opportunity. There are currently three major competitors in the US that differentiate themselves along four major attributes: efficiency, delivery time, price, and delivery terms (see Table 3). The challenge for CleanAir is to determine what new product(s) to offer, to which market segment(s), and with what selling proposition(s), in order to achieve success in the US market. You will need to justify the recommended entry strategy by demonstrating forecasted marginal contributions in excess of $4 million per year to support the new offering(s).

Through other divisions, the firm has good access to US distribution channels. Most importantly, through some closely related divisions, it has an extensive network of US-based service representatives who can be called upon to provide a higher level of service to their customers and prospects in this marketplace. CleanAir also has reason to believe that its product is less likely to need costly service than those of competitors. In fact, some of its product development engineers and managers have been urging CleanAir to consider a warranty of up to 2 years. However, the company has little understanding of how much customers would be willing to pay for such a warranty (60 days was industry standard).

The most popular size and capacity for a system is 50,000 SCFM (Standard Cubic Feet per Minute); it is a basic design decision across all offerings. Market research indicated that there would be annual demand for about 300 units of that size in the US over the next decade or so. Thanks to new technical developments in Germany, CleanAir is able to credibly offer a system that exceeds regulation specification by up to 9%.

Initially, it was thought that a “Base Model” was the best way to begin understanding how the US market operated. Some team members, however, argued that an even more rudimentary product but with a 2-Year warranty (Servair DX) could be more profitable. It would also open the possibility for a product to compete with Thermatrix, using CleanAir’s service network (Premier LX). This option would be considerably more expensive and launching more than one product would result in an additional fixed cost of $3 million. In the end, CleanAir settled on three options for consideration to be launched in the US market (see Table 4).

To help guide its market entry decisions, the company decided to conduct a conjoint analysis study to understand the important tradeoffs that potential customers make in purchasing such air cleaning systems. The objective of the conjoint study was to identify attractive target segments and the kinds of features that customers in those segments would prefer to have in the new system. It was to be a main source of information support for the business case that the team was asked to make (see Table 5 for the different attribute levels used in the study). The estimated cost implications of different attribute options relative to the base option of the “Base model”, which was estimated to cost $500,000, are shown in Table 6.

The conjoint study collected data from 31 companies, a representative sample of the target industries for the offering, focusing heavily on the food and energy sectors. Their responses could be used to make volume and profit estimates. Table 7 shows the part-worth estimates for the entire sample. Tables 8 to 10 show the predicted market shares for different options based on the conjoint analysis results.

Using the individual part-worths, the market research company segmented the respondents and identified two clear segments. Most firms in Segment 1 are in the Energy industry (35% of customers); many of those in Segment 2 are in the Food industry (65% of customers). Segment 1 firms are much larger (in terms of sales and number of employees), and more profitable, with the purchasing decision process dominated by Finance and Purchasing. In contrast, Segment 2 firms are faster growing, and the purchasing decision process is dominated by Top Management and by Engineering. The part-worths for the two segments in Table 11 show shows that Segment 2 firms seek a system that clearly exceeds EPA requirements and values having it installed quickly. Segment 1 firms are far more concerned about financial issues. The predicted market share for a targeted approach with different products for the two segments are shown in Table 12.

Questions

  1. What are the contribution margins for the three different options shown in Tables 4 and 6? (3 points)
  2. What are the importance weights of the different attributes for the average customer based on the results in Table 7? (5 points)
  3. The market research company used a ‘first-choice rule’ to predict market shares from the conjoint results. Given the type of product market, is this rule appropriate or not? Explain. (5 points)
  4. How would you use the market share results shown in Table 8? (3 points)
  5. If CleanAir launched only one option of the three under consideration, which one should it launch, given the results in Table 9? Why? (7 points)
  6. Would it make sense for CleanAir to launch both Servair DX and Premier LX, given the results in Table 10? Why? (5 points)
  7. Is a targeted approach preferred to launch either just one option (part e) or two options without segmentation (part f) given the results in Table 12? Why? (5 points)
  8. Given the results in Table 11, what is the $-value of 2-year warranty over a 1-year warranty for segment 1 and segment 2 customers, respectively? Should CleanAir offer a 2-year warranty, a 1-year warranty or no warranty (service contract only) in any of the options? Why (7 points)
  9. As Thermatrix, how would you react to your proposed entry strategy for CleanAir? Why? (5 points)

 

 

 

Table 3: Current Products in the US Market

Competitor Efficiency Delivery
Time		 Price Delivery
Terms
Wastewatch Exceeds Specs
by 5%		 9 Months $600K FOB
with Service Contract
Thermatrix Exceeds Specs
by 9%		 12 Months $900K FOB
with Service Contract
Advanced Air Meets Specifications 9 Months $600K Installed
with Service Contract

FOB = “Free on Board” and means the buyer pays for delivery. “Installed” means the supplier pays for delivery.

Table 4: Considered New Product Options for US Market

Model Efficiency Delivery
Time		 Price Delivery
Terms
Servair DX Meets Specifications 15 Months $900K Installed
with 2-Year Warranty
Premier LX Exceeds Specs
by 9%		 12 Months $900K Installed
with Service Contract
Base Product Exceeds Specs
by 5%		 12 Months $700K Installed
with Service Contract

Table 5: Attribute Levels for Conjoint Study

Efficiency Delivery
Time		 Price Delivery
Terms
Exceeds Regulation Target
(Specification) by 9%		 6 Months $600K Installed
with 2-Year Warranty
Exceeds Regulation Target
(Specification) by 5%		 9 Months $700K Installed
with 1-Year Warranty
Meets Regulation Target
(Specification)		 12 Months $800K Installed
with Service Contract
Short of Regulation Target
(Specification) by 5%		 15 Months $900K FOB,
with Service Contract

Table 6: Incremental Cost Estimates of Different Attribute Levels

Efficiency Incremental Cost Delivery Time Incremental Cost Delivery Terms Incremental Cost
Exceeds by 9% +$170K 6 months +$40K Installed,
2-Year War.		 +$300K
Exceeds by 5% Base
Product		 9 months +$20K Installed,
1-Year War.		 +$100K
Meets Specs –$70K 12 months Base
Product		 Installed,
w/Contract		 Base
Product
Short by 5% –$90K 15 months –$10K FOB –$100K

Table 7: Part-Worth Results of Conjoint Study

Attribute Attribute Level Average Std dev. Minimum Maximum
Efficiency Exceeds by 9% 27.3 13.2 6.0 52.0
  Exceeds by 5% 16.9 10.9 2.0 40.0
  Meets specifications 8.4 7.6 0.0 40.0
  Short by 5% 0.0 0.0 0.0 0.0
Delivery 6 months 31.2 13.3 10.0 55.0
Time 9 months 19.1 10.5 5.0 45.0
  12 months 9.2 5.6 2.0 20.0
  15 months 0.0 0.0 0.0 0.0
Price $600K 18.6 12.6 2.0 50.0
  $700K 12.6 10.3 0.0 38.0
  $800K 6.4 5.8 0.0 25.0
  $900K 0.2 0.6 0.0 3.0
Delivery Installed, with 2-year warranty 20.4 11.1 3.0 45.0
Terms Installed, with 1-year warranty 13.9 9.0 3.0 40.0
  Installed, with service contract 5.6 3.7 0.0 16.0
  FOB, with service contract 0.0 0.0 0.0 0.0

Average:                Average part-worth for all respondents

Std.Dev.:               Standard deviation of part-worth over all respondents

Table 8: Market Share Results for Current Options

Wastewatch Thermatrix Advanced Air
Predicted 48.9% 5.4% 45.7%
Actual 50.0% 5.0% 45.0%

Table 9: Predicted Market Share Results with New Products Added

Wastewatch Thermatrix Advanced Air New product
Base predictions 48.9% 5.4% 45.7% N/A
…with Servair DX 44.6% 4.3% 38.2% 12.9%
…with Premier LX 43.8% 0.8% 34.1% 21.2%
…with Base model 45.7% 5.4% 39.2% 9.7%

 

 

Table 10: Predicted Market Share Results with Two Products Added

Wastewatch Thermatrix Advanced Air Servair DX Premier LX
Prediction 39.8% 0.0% 30.1% 12.9% 17.2%

Table 11: Part-Worth Results by Segment

Attribute Attribute Level Population Segment 1 Segment 2
Efficiency Exceeds by 9% 27.3 15.6 32.1
  Exceeds by 5% 16.9 6.1 21.3
  Meets specifications 8.4 4.2 10.0
  Short by 5% 0.0 0.0* 0.0*
Delivery 6 months 31.2 17.3 36.8
Time 9 months 19.1 10.1 22.8
  12 months 9.2 6.4 10.3
  15 months 0.0 0.0* 0.0*
Price $600K 18.6 28.6 13.6
  $700K 12.6 20.3 8.8
  $800K 6.4 5.8* 6.7*
  $900K 0.2 0.0* 0.4*
Delivery

Terms

 Installed, with 2-year warranty 20.4 29.3 16.8
  Installed, with 1-year warranty 13.9 19.6* 11.6*
  Installed, with service contract 5.6 4.33* 6.09*
  FOB, with service contract 0.0 0.0 0.0

* not significantly different between segments

Table 12a: Predicted Market Share Results for Segment 1

Wastewatch Thermatrix Advanced Air Servair DX
Prediction 5.6% 0.0% 61.1% 33.3%

Table 12b: Predicted Market Share Results for Segment 2

Wastewatch Thermatrix Advanced Air Premier LX
Prediction 53.8% 0.0% 17.4% 28.8%

Demonstrate self-direction and originality in tackling and solving problems, and act autonomously in planning and implementing tasks at a professional level.

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NOTTINGHAM TRENT UNIVERSITY

SCHOOL OF ANIMAL, RURAL AND ENVIRONMENTAL SCIENCES

MSc & MRes, Biodiversity Conservation

LEVEL 7

Protected Species Surveying ARES40110

Assignment Title: Principles of wildlife surveys

Your summative assessment must only be submitted electronically, as a Word document to the Dropbox in NOW on or before the date for submission

Aims

Analyse the data from one of the wildlife surveys listed below and use the results to draw appropriate conclusions about the survey giving a critical evaluation of the survey method.

Tasks (objectives)

  1. Select one of the following surveys:
  • Multi-species mammal monitoring with cameras
  • Great crested newt population monitoring
  • Bird territory mapping (yellowhammers)
  1. You will be given data from previous years (for camera trapping and great crested newt monitoring) or that has been created for the purposes of this task (yellowhammer territory mapping).
  2. Working individually, introduce the chosen survey and research question to be answered.
  3. Describe the methodology used and justify the method, timing and survey effort used.
  4. Analyse the data.
  5. Report your findings in the style of a scientific report, highlighting the limitations of your study, including a critical evaluation of the survey method used, and compare your findings with the literature.

Further guidelines

Critically evaluate the importance of the survey method in relation to the validity of the survey results. The advantages and disadvantages of the survey method and the quality and types of data it produces should be discussed in context of the aims of any survey. You are also required to produce firm conclusions about the importance of your topic to produce accurate or precise survey data.

Suggested reading and sources of information (A full and comprehensive reading list can be found on the Resource List on NOW)

Sutherland W.J. (2006) Ecological Census Techniques: A Handbook. 2nd Edition. Cambridge University Press.

Assessment Scheme

Equal weighting will be given to each of the sections listed in the assessment grid. The report contributes 100% of the module grade.

Module Learning Outcomes Addressed

  • Demonstrate in-depth knowledge of most recent developments in wildlife survey techniques and methods used to survey and protect wildlife.
  • Critically evaluate current survey methods and techniques for wildlife surveying used in population monitoring.
  • Communicate scientific information to a wider audience
  • Carry out surveys of specific faunal taxa.
  • Communicate scientific information to a wider audience.
  • Collect and integrate information from a variety of sources with a multidisciplinary approach and apply knowledge gained in practice.

Course Specific Learning Outcomes

  • Demonstrate a systematic comprehensive knowledge of taxonomic and survey techniques used by conservation practitioners.
  • Analyse current biodiversity conservation issues and priorities at local, national,

European and global level and critically assess law and policy relating thereto in terms of its doctrinal and practical coherence.

  • Critically evaluate techniques used to survey specific taxa and extrapolate from

existing research and scholarship to identify new or revised approaches to surveying and the analysis of data.

  • Evaluate the rigour and validity of published research and assess its relevance to new situations.
  • Demonstrate the ability to recognize, apply and address ethical dilemmas and

corporate social responsibility issues, applying ethical and organizational values to situations.

  • Deal with complex issues both systematically and creatively, make sound judgements in the absence of complete data, and communicate conclusions clearly to specialist and non-specialist audiences.
  • Demonstrate expertise in advanced research, technical, communication and professional skills.
  • Demonstrate self-direction and originality in tackling and solving problems, and act autonomously in planning and implementing tasks at a professional level.

Extenuating Circumstances

If you believe that you are not going to meet a deadline due to exceptional circumstances beyond your control, then you may apply for an extension through the Notification of Extenuating Circumstances (NEC) procedures (https://www4.ntu.ac.uk/current_students/resources/student_handbook/notification_of_extenuating_circumstances/index.html). Extensions to deadlines due to extenuating circumstances can only be authorised by one of the School’s NEC Contacts. Documentary evidence is required to support claims. Please note that Course and Module Leaders CANNOT authorise extensions.

Specific Penalties

  • Assessments that are submitted up to five working days after the submission deadline will be entitled to a maximum grade of a low pass.
  • Assessments that are submitted more than five working days after the submission deadline will be awarded a grade of zero.
  • The submission deadline relates to both the submission of a paper copy and the submission of an electronic copy of the assessment, if required.
  • Failure to acknowledge sources, both in the text and in the reference list, may incur a penalty. For further details, see the University’s guidance on referencing (https://now.ntu.ac.uk/d2l/lor/viewer/view.d2l?ou=6605&loIdentId=25435).

Identify a major possible uncertainty or risk event with potential major positive or negative impact on selected objective, e.g. technical, safety, commercial, etc.

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Task: Project Risk Management Plan (RMP) Development

Overview:

Sydney Metro is one of Australia’s biggest public transport project in 2018. The new standalone railway will deliver 31 metro stations and more than 66km of new metro rail. Sydney Metro, together with signalling and infrastructure upgrades across the existing Sydney rail network, will increase the capacity of train services entering the Sydney CBD – from about 120 an hour today to up to 200 services beyond 2024.

As part of the team working on the project’s Final Business Case (FBC) for funding purposes, you have been assigned to develop the Risk Management Plan (RMP) for the defined scope of project below from either government or general Design and Contract (D&C) contractor perspectives. You are required to research and find more details of this major project in order to successfully complete the assignment. The selected scope of project for this assignment are three parts of Victoria Cross Station, Barangaroo Station and the connecting tunnels between these two stations.

Objectives:

  • Demonstrate the significance of Risk Management Plan (RMP) to construction projects
  • Develop and implement a proactive risk management process in construction projects aligning with risk management standards of AS/NZS ISO 31000, ISO 31010, and Risk Engineering Society (RES) Contingency Guideline 2019
  • Follow risk assessment process including selection and application of appropriate risk analysis
  • Address the different key aspects of risk management within the project team including risk culture, risk appetite, risk perception, risk communication, risk threshold and risk exposure
  • Apply a variety of risk treatment techniques and address optimum action plan decision making
  • Identify, interpret and analyse stakeholder needs and expectations
  • Identify constraints, uncertainties, risks and opportunities of the project (commercial, social, cultural, legislative, safety, environmental, business, etc.)

Instructions:

  • Establish an appropriate risk management context, including likelihood and consequence criteria, escalation table, etc.
  • Identify a major possible uncertainty or risk event with potential major positive or negative impact on selected objective, e.g. technical, safety, commercial, etc.
  • Prepare a Risk Management Plan (RMP) in accordance with AS/NZS ISO 31000:2018
  • Define the project boundaries and objectives carefully; you may need to simplify and define the boundaries of your report (for example “looking only at commercial risks” only) in order to achieve the word limit.
  • Include relevant literature review.
  • Show evidence of consideration of alternatives for risk management.
  • Clearly state the risk tolerability criteria employed
  • Reference correctly – not referencing sources correctly can lead to a mark deduction, and not referencing sources at all (including pictures, diagrams, and photographs) can be seen as plagiarism and can lead to disciplinary action.

Calculate the time constant of each circuit and use the graph to determine two points separated by RC value.

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RC Circuits

https://phet.colorado.edu/en/simulation/legacy/circuit-construction-kit-ac-virtual-lab

Press the down arrow on the picture

Then open the file

Connect the circuit shown on the white board or the attached picture

Notice that there are two switches S1 is in series with the 18 volt battery

S2 is in series with  a 100 ohm resistor ( which you can set).

Make the capacitance 0.2 or maximum

Leave S2 open connect a voltmeter across the capacitor and notice that it will record 18 volts as the capacitor will charge quickly.

Bring a timer the (yellow stopwatch shown), or use the stopwatch on your phone

Open S1 and notice that the voltage remains at 18 volts as long as S2 is open because the capacitor keeps the charge on the capacitor,

Close the switch S2 and start the timer as soon as possible and record the value of the voltage at that time and then every 5 second.

Make a table of the voltage across the capacitor as a function of time

Get around 12 readings or more.

Plot a graph of Vc on the y axis with time on the x-axis. You can ignore the first or the second reading and start the graph making the third reading represents the voltage at t=0 (if it is difficult for you to get the value of Vc and time together for the first or second points) practice or cooperate with your partner first.

Repeat the above using a resistor of 60 ohms.

Plot the two graphs on the same graph paper or screen if you can

Choose two voltages on the first graph and calculate the time between them from the graph.

Use the discharge equation to find the value of the capacitor and compare it with the value you have.

Repeat  the above procedure using R = 60 ohms and draw a second graph.

Find the average value of the capacitor and compare with value you have. Find percentage error.

Calculate the time constant of each circuit and use the graph to determine two points separated by RC value and look at the difference in voltages that correspond to RC on the graph and find the ratio of

Final voltage/initial voltage

Do this for the second graph.

Look at the example on the white board.

Submit individually or in groups of two

Explain what the entrepreneur’s financial restructuring AT- WACC (% Debt and % Equity) need to be in order to create a positive ROI.

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Instruction Attached at bottom.
Assessment: The Angel Investor

This Competency Assessment assesses the following outcome:

MT480M6: Incorporate the combined attributes of debt and equity given a cost of capital model.

The concept of after-tax Weighted Average Cost of Capital (WACC) is a common issue when studying finance at all levels. The impact of taxes, applicable to most forms of financing is a key component of studies in the field of finance. The Assessment questions will present the opportunity to assess and build upon your knowledge of and ability to calculate the after-tax WACC and the cost of debt and equity.

Read the fictional scenario and respond to the checklist items in this written Assessment.

Scenario: As an Angel Investor you have been asked to assess an entrepreneur’s product and financing options. In your role as an Angel Investor you focus on one year at a time. The entrepreneur asks for $100,000 immediately to purchase a diagnostic machine for a healthcare facility. The entrepreneur hopes to be financed with 60 percent debt and 40 percent equity. As the entrepreneurs’ venture capital partner, you assign a cost of equity of 15% and a cost of debt at 10%. You require a Return on Investment (ROI) of 8%. You are using an After Tax Weighted Average Cost of Capital (AT- WACC) model. A 35% marginal tax rate is applied Address the following checklist items:

Checklist:

Explain the tax benefits of debt financing.
Calculate the AT- WACC with a 60% debt and 40% equity financing structure.
Apply the calculated AT-WACC to explain why this is or is not a viable investment for you as the Angel Investor.
Explain what the entrepreneur’s financial restructuring AT- WACC (% Debt and % Equity) need to be in order to create a positive ROI.
Explain why you as the Angel Investor would require more or less debt versus equity financing. Be sure to note the nature of the claims on assets in times of a bankruptcy.
Submit your response in a minimum of a 2-page APA formatted Microsoft® Word® document to the Dropbox with additional title and references pages.
Access the rubric

Minimum Submission Requirements

Address all the checklist items.
Include a strong thesis statement, introduction, and conclusion. The main points of the response should be developed and explained clearly in the denial letter with appropriate financial and accounting terminology.
Your content should follow proper APA citation style. For assistance with APA formatting, go to the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course. APA formatting dictates that your paper includes a cover sheet (i.e., title page), the paper is double spaced, in Times New Roman 12-point font, with correct citations, uses Standard English with no spelling or punctuation errors.
If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored.

On what basis or bases of jurisdiction can the Turkish courts punish the captain of the French boat?

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Using the cases attached, answer the following questions:

1. In the Wildenhus case, Mr. Wildenhus, a Belgian national, killed Frijens, a Belgian national in a knife fight. The Belgian boat was docked in the harbor in Jersey City, United States, when the knife fight occurred. a. On what basis of jurisdiction can the United States federal court take jurisdiction over this crime?

2. On what bases of jurisdiction can a court in Belgium take jurisdiction over this crime? Explain your answers… how the defendant or perpetrator is connected to the court taking jurisdiction.

Lotus Case:

In the Lotus case (attached), a French boat ran over a Turkish boat in international waters. This is a case of criminal negligence.

1.On what basis of jurisdiction can the courts of France punish the captain of the French boat?

2. On what basis or bases of jurisdiction can the Turkish courts punish the captain of the French boat?

3.how does the theory of positivism in international law arise?

Discuss the obstacles that Dell faces for survival and success due to globalization. Support your answer with discussion and relevant example.

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Instructions:

  • Fill in the pt3 form and make sure to fill all information correctly including your ID, section and tutor.
  • Write all your answers on the same pt3 document.
  • Answer each question separately. Write one essay for each question.
  • Make sure to label your answers with the question number.
  • Do not write the questions in your answer document.
  • Make sure that your answers are within the wordcount.
  • You must upload your answer document to the LMS by the cut-off time.

Plagiarism

According to the Arab Open University By-laws, “The following acts represent cases of cheating and plagiarism:

  • Verbatim copying of printed material and submitting them as part of the Take Home Exam without proper academic acknowledgement and documentation.
  • Verbatim copying of material from the Internet, including tables and graphics.
  • Copying other students’ notes or reports.
  • Using paid or unpaid material prepared for the student by individuals or firms.
  • Utilization of, or proceeding to utilize, contraband materials or devices in examinations.”

 

Penalty on plagiarism

The following is the standard plagiarism penalty applied across branches as per Article 11 of the university by-laws:

  • Awarding of zero for an assignment wherein more than 20% of the content is plagiarized.
  • Documentation of warning in student record.
  • Failure in the course to dismissal from the University.

Dell

In January 2006, Dell, the world’s largest computer maker, announced plans to setup its fourth call center in India. The company already employs over 10,000 people in its Indian call centers, which provided a telephone help desk service to its many thousands of customers around the world. Like many other Western companies, Dell was attracted to India by the abundance of low-cost English-speaking workers, many of whom are well qualified and highly IT literate. Locating call centers in India sounds like a good deal all round. Customers get access 24 hours a day, 7 days a week wherever they are in the world, companies are able to reduce costs, and workers in a developing country get jobs.

However, not everyone is happy. Niels Kjellerup, Publisher and Editor of The Call Centre Managers Forum, an online chat room for call center managers, argues that the rush to outsource customer contact operations to cheaper locations has resulted in the worst of management practices in US and UK call centers being exported as ‘World Class Call Centre Practice’ in countries like India. He says that too often what is seen in India is bad customer service delivered cheaply. He claims that many Indian call centers are run as sweatshops with intelligent people being treated like cattle. Call center managers with little or no previous experience adopt ‘idiotic vendor measures’ such as ‘how many calls’ and ‘how short’, which simply result in the delivery of poor levels of customer service.

Agents are required to work nine and a half hours a day, but typically work anywhere from 12 to 16 hours. Processing 28 calls an hour is mandatory. Another target is to ensure that no customer calls back within seven days. The informant claimed that there are few, if any allowances for time off, even for doctor visits, sick days or handling family emergencies.

Answer the three following questions:

Question 1 (30 marks, maximum 300 words)

When a business expands its operation into other countries, the impact of globalization on human resource development and management is significant.

  1. What role does HRM play for Dell? Support your answer with examples. (15 marks)
  2. Discuss the obstacles that Dell faces for survival and success due to globalization. Support your answer with discussion and relevant example. (15 marks)

Question 2 (35 marks, maximum 300 words)

A traditional view of globalization is that it involves rolling out the same offering across the globe using the same ingredients, brand name and marketing communications. However, organizations have realized that they need to adapt their offerings and communications to local preferences and conditions.

By using B207B course material and other resources such as Dell website, discuss what is the difference between globalization and customization in marketing segmentation and marketing mix in relation to Dell Computers.

Question 3 (35 marks, maximum 300 words)

Globalization increases connections among people around the globe, both narrowing and widening the differences between them in various ways. On the one hand, increases in trade and communication bring closer awareness among consumers and workers of many brands and businesses’ activities, but on the other hand, it has negative effects on the global marketplace.

Required: Discuss the key negative effects of the global marketplace. Support your answers with examples in relation to Dell.

What does this mean for the future viability of the firms? How helpful is this analysis in understanding the company’s stock price performance?  

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BNL Stores

Description

The case requires students to conduct a financial analysis of BNL Stores, a retail business. Case materials include a multi-year balance sheet, an income statement and statement of cash flows data. Students will prepare and interpret selected ratios, and prepare a basic statement of cash flows. The case entails use of financial statement analysis, balance sheets and income statements to provide a complete picture of an organization’s financial health. Data for the case are disguised and are drawn from the published financial statements of a major retailer that went bankrupt. The collapse of companies in similar circumstances influenced the Financial Accounting Standards Board’s moves to require a statement of cash flows and was historically significant.

Detailed case information could be found at Harvard Business School Cases: https://hbsp.harvard.edu/import/699232.

 

Learning objective

The case allows students to calculate a series of financial ratios and perform basic financial statement analysis. It also introduces the statement of cash flows and engages students in preparing simple cash flow statements. These exercises then demonstrate shortcomings in ratio analysis through showing that good financial statement ratios can conceal deteriorating liquidity. The limited warning of bankruptcy in this case is a caution to students in reading and interpreting financial statements. The case is suitable for use at the early stage of an MBA or undergraduate core course in accounting.

Required questions

1) Calculate the following 11 ratios for each year from 2018 to 2020. Do you notice any trends? What insight do these trends provide into the operations of BNL?

Profitability ratios: Gross profit margin, net profit margin, ROE, ROA;

Turnover ratios: Days receivables, inventory turnover, total asset turnover;

Liquidity ratios: current ratio, quick ratio;

Solvency ratios: Debt to equity ratio, debt to capitalization ratio

 

Note: For any ratios involving the average of an asset account, use the ending balance of that account instead of the average balance for simplicity. For example, in the calculation of ROA, the end balance of total assets should be used as the denominator instead of average total assets. That is,

ROA = [Net Income + interest expense * (1-tax rate)]/ ending total assets

Inventory turnover = cost of goods sold / ending inventory

Furthermore, debt to capitalization ratio is defined as follows:

debt to capitalization = long-term liabilities / (long-term liabilities + share capital)

2) Following the format in Exhibit 3, prepare statements of cash flows for BNL for each year from 2018 to 2020.

3) What do the cash flow statements show? What does this mean for the future viability of the firms? How helpful is this analysis in understanding the company’s stock price performance?

 

Format of the case analysis report

The case analysis should respond specifically to the case questions in a clear and concise manner. In general, the report should be no longer than four pages of text (12 font size, 1.5 lines spaced, one-inch margins) plus four pages of appendix including tables and figures if necessary.

The text should describe and explain the key information presented in the statements, as if you are presenting the case to a group of audience who are trying to understand the financial conditions of this company better.

You should submit your case report to the blackboard using the link associated with each case. Only one copy of the report is needed for each group. Please coordinate with your group members so that the same report will not be submitted by more than one member in your group.

Discuss the molecular causes of disease phenotypes, including cell death, and understand how they can be detected.

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BY263 – Assessment Information

There are two assessed components for this 20-credit module:

  • Laboratory Report (30% of total marks awarded)
  • Exam (70% of total marks awarded)

The laboratory report relates to a single, three-hour laboratory class timetabled during semester 2 (typically midway through the module). The report comprises three elements:

  • Results obtained from class
  • Short Answer Questions relating to the laboratory activity
  • Written scientific abstract

Elements (1) and (2) will be completed during the laboratory session. Element (3) will be due for submission via TurnItIn two weeks after the final timetabled laboratory session. The provisional marks (until ratified by an Examination Board) will be released within 20 working days from the submission date and written, electronic feedback will be available via TurnItIn.

The exam is a two-hour paper that takes place during the end of academic year exam period. The exam will comprise MCQs (50% of exam marks) and SAQs (50% of exam marks). Written feedback on exam papers will be available for students to see and discuss during July. The specific date will be broadcast via a Student Central Announcement three weeks prior to the date.

The laboratory report relates to the learning outcome 4, specified in the module descriptor: On successful completion of the module, the student will be able to apply and evaluate molecular biology investigations.

The exam relates to learning outcomes 1-3, specified in the module descriptor: On successful completion of the module, the student will be able to

LO 1 – Demonstrate a critical understanding of the molecular genetic basis of organism phenotypes with an appreciation of the role omics plays in this understanding.

LO2 – Discuss the molecular causes of disease phenotypes, including cell death, and understand how they can be detected.

LO3 – Critically understand the mechanisms of cell cycles and signalling.

General Grading Criteria for Laboratory Report

Specific guidance for what is expected is given in the “Practical Handbook”. A general overview is provided below.

  • Results obtained from class.

These will generally comprise instrument readings (eg, spectrophotometer) and will in themselves not be awarded a mark. They are, however, essential for the completion of the SAQs and the scientific abstract.

  • Short Answer Questions relating to the laboratory activity

SAQs will be found at the end of the laboratory class “Practical Handbook”. Typically, several SAQs will be presented with a range of available marks. For example, some SAQs will be awarded 1 mark, whereas others may carry 10 marks. It is important to recognize that the magnitude of the mark offered is indicative of what is expected in the answer. Typically, 1 mark requires a single sentence making a single point of fact in response to the question. When more marks are available, the answer will typically require a combination of points of fact and supporting justification/working for your answer. The question should indicate this. Generally:

1 mark available: awarded if correct argument given.

2 marks available: full marks awarded if two correct arguments given; half marks if only one correct argument given. And so on.

For more detailed SAQs:

100% of marks awarded: correct argument is strong and clear. Additional details to support definition or concept provided. Clear and unambiguous sentence structure.

75% of marks awarded: Some details of the argument given and generally correct. Some additional details provided that show understanding of concept. Generally acceptable vocabulary used that relates to question. A few spelling/grammatical errors, but do not affect meaning.

50% of marks awarded: Limited or weak argument provided. Limited supporting detail. Grammatical errors that introduce ambiguity into the answer.

<50% marks awarded: Question has not been fully attempted or answer is ambiguous. Few or no supporting details. Limited vocabulary and many grammatical mistakes.

  • Written scientific abstract

This is a 300 word abstract based upon the results of the laboratory practical.

Twenty-five marks are available for this assessment. Broadly:

15-25 marks: A title must be provided and be informative. A general purpose and all relevant methods need to be stated using the correct and appropriate scientific terminology. Important numerical results need to be given with correct units and significant figures. Important descriptive results must also be given within the appropriate context. Conclusions must be given that are based on the results generated. Where statistical analysis has been conducted, this must be briefly described with p-values and error values provided. For full marks to be awarded, the abstract must be well written, contain minimal grammatical error and make the purpose, relevance and methods clear.

5-15 marks: Marks will be lost if the title is somewhat ambiguous or incomplete, contains errors, or is written without appropriate scientific terminology. Marks will be lost if the aims or methods are partially incomplete and unscientific. Similarly if the result section is incomplete, omits important results or incorrect units or significant figures are used. Marks will be lost if the conclusion section is incomplete and fails to identify the relevance of the results to the title/question posed. Marks will be lost if the abstract is poorly written (eg, contains grammatical errors and poor sentence construction).

0-5 marks: A failure will result if: A title is absent, or is neither informative nor appropriate. If the aims and methodology section is absent or not relevant to the experiment. If the results section is absent, incomplete, or not relevant to the experiment. The conclusions section is absent, incomplete, or not relevant to the experiment. Finally, a failure will result if the abstract is poorly written, making the aims and relevance unclear.

The pass mark for both the laboratory write-up and the exam is 30%, with an overall module pass mark of 40%.