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Analyze the media landscape of your chosen market in relation to your two profiles from the preceding task – what media are available, what sort of reach and influence do these have on your profiles?

Digital Marketing, Branding and Strategy.

Overview:

You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around Apple inc Your strategy for revitalizing the brand image will serve as a springboard for converting the engagement into new customers and more revenue, as well as retaining and building loyalty with existing customers

Requirement:

Focusing on the market of one country (UK, B2B, area main technology hardware segment of Apple), you are expected to develop a corporate brand revitalization strategy including a communications plan to generate engagement around the brand. As part of this, the following are required:

  1. An executive summary of no more than 200 words. – 5 Marks
  2. An introduction to the report specifying the chosen corporate brand, its business, the chosen country/region and a summary of key proposals made within the report.  – 10 Marks
  3. A situation analysis of the relevant industry/sector in the chosen country region (clearly identify this in the introduction) from macro and micro perspectives. This should result in the identification of key strategic issues with respect to the problems described in the background.  – 15 Marks
  4. Conduct a brand audit and develop a conceptual map for the brand (based on secondary research) – explain the key perceptions and associations of the brand and evaluate these critically (e.g. strength vs. weakness?).  – 15 Marks
  5. Identify and describe the characteristics of the brand’s main current customers. Further, develop two profiles (personas) of potential target audiences (i.e. a group of people who are likely to be future customers), so that they can be targeted through a subsequent communications campaign. Demographics and behavioural concepts  – 15 Marks
  6. Analyze the media landscape of your chosen market in relation to your two profiles from the preceding task – what media are available, what sort of reach and influence do these have on your profiles? Discuss specific media that are of relevance (e.g. Instagram, radio channels, specific trade magazines) instead of grouping them together (e.g. social media).   – 15 Marks
  7. Propose a detailed communications strategy (start by specifying a set of objectives) on how you intend to engage these two targeted audiences with a view to ultimately recruiting them as customers/clients. Using the knowledge of your target audiences, their profiles, and your analysis of the media landscape, create a customer journey map for each profile to summarize and present your communications strategy – this will show what type of message, method, medium you will utilise to engage the audience (potential customers) at each relevant touch-point.  – 20 Marks
  8. Provide a summary of what relevant metrics and performance evaluation mechanisms you will incorporate into your communications strategy – you may use an augmented version of the customer journey map from the previous task to achieve this.  – 5 Marks

Additional Guidance Notes

  • Treat this as a business report, and therefore whilst addressing all the requirements above, sections need to be succinct and impactful. Use well-structured paragraphs and include headings and sub-headings. Ensure that the sections are well linked to each other. Keep to the word limit of 4,000 words.
  • Consider the impact on the reader, please use creative/visual techniques to make and strengthen your arguments – e.g. infographics, graphs/charts, and mock-ups of social media pages or webpages.
  • You can use appendices if you wish, for supplementary information to the main contents of your report; e.g. to show how a new and innovative marketing technique has been effectively used for another campaign – a point which you have made in the main body of the report but would like to supplement with the contents in the appendix. However, please do so judiciously, and bear in mind that the marker has no obligation to award marks for your appendices. In other words, there is no benefit in having several pages of appendices because marks are, strictly speaking, awarded only for the contents of the main report.
  • Good use of references is welcome, including academic articles, market research reports, and credible web-sources (referenced according to the university’s referencing guidelines). Use these to add credence to your arguments, to support your points, or illustrate your understanding of techniques, theories etc. However, there is no benefit in simply stacking-up references to support obvious points, or basic theories (e.g. 4Ps, Segmentation criteria etc.).
  • As this is a business report, lengthy descriptions of basic theory do not add value. So, please use only brief descriptions, if needed. If you use an advanced theoretical approach (e.g. a framework proposed in a recent journal article) or refer to something very technical (e.g. DMP – Data Management Platform), then it might be worth providing a description or explanation for the benefit of the reader.

Format/Tips

Executive Summary – 1/2 Paragraphs

To include the context or key problem, scope and objective of the report, main findings and conclusions, key recommendations.

Introduction – Specify the chosen brand, its business, the chosen region/country, sector etc, data

Situation Analysis Discussion – Relevant theory/frameworks. PESTLE/SWOT Analysis Macro/Micro environment analysis/5 forces/4 PS, no need to explain what they are just do them. Applying to show them what is working, what is not and why. What impacts does it give to society, environmental, technological economy etc. Show reasoning in clear sentences as a summary.

Brand Audit & Conceptual Map – Secondary Research and evaluation

Customer Segmentation – demographic information, consumer behaviour, evaluate campaign, customer journey, political views, media consumption habits, earning capacity, business models

Analysis of Media Landscape – social media, traditional/linear media landscapes, cross reference from last sections, cross link

Your Proposed Communication Strategy – customer journey map, propose your ideas, you need to show the marker how you are using the tool mentioned to your target market audience, theory is merging into reality. Communication aims and targets what campaign awareness to use.

Summary – Evaluate matrix, how each stage has worked out, how you will measure the impact for each communication method you deploy in what phase. Use the customer journey map – redo it with metrics, link it back to your overall aims and objectives. Show return on investment, how you would manage the budget on the customer journey. Justify why it will be effective, show an appreciation return on investment.

References – Harvard method A-Z

Appendices – supporting materials, illustrations, charts, detailed analysis which supports your key arguments within the main body of the text

WRITING TIPS

Active voice ideally

Written for an executive reader – to get to the core of the argument

Report Style and include Table of contents, Appendix

Process of an investigation, link argument to ensure report flows

Report was done and what was found

Bullet points, visual tools, charts, graphs and diagrams, sales figures and improving them

Define pie charts, use phases for more marks

Include future recommendations

Apply frameworks and if they work, application orientated and evaluated

Do not be descriptive

Use publically available sources, annual reports

No need to work out costs of how to deploy your methods

Marking Guide TO FOLLOW

Excellent evidence of selection and application of appropriate theoretical concepts and frameworks, and their application to context of identified problem exceeding expectations. A comprehensive review of all critical elements related to the case is adopted throughout, integrating secondary research to a commendable extent. A robust submission in terms of support for arguments but additional advanced features showing clear link between how application of theories may be used to develop objectives and strategy to tackle a clearly identified business problem. Evidence of excellent appreciation of interrelationships between different aspects of a brand strategy and therefore application. The proposal is highly developed and meets industrial standards as well as academic.

How does glyburide work within the body? How should the patient be educated on this medication?

How does glyburide work within the body? How should the patient be educated on this medication? Is there any medication or food that a patient should avoid while taking this medication?
APA format and at lease 1 peer review journal.

What is your understanding of the clients issues and the underlying framework that inhibits the client from moving forward toward her goal?

Family history

School History – include current math and reading scores, test score history, attendance history, current report card grades, overview of academic and social progress from cumulative record card. (all of this you can make it up)

 

Behavioral History (if any) 

Developmental/Health History (if any)

Course of Counseling (You will indicate that my plan was to provide IB with 10 at risk-counseling sessions. 8 sessions and 2 terminating sessions. Due to the pandemic covid-19 I was only able to provide IB 8 sessions and 1 terminating session.)

  • What is your understanding of the clients issues and the underlying framework that inhibits the client from moving forward toward her goal?
  • Whats the specific plan of action for working with the client?
  • What theoretical approach will you use to guide your work and why?
  • As you work with the client, show how the theory is guiding you.
  • Summarize the progression of counseling sessions
  • Describe techniques you used and reason for them
  • Give an overview of the process ( THIS IS WHAT GOES UNDER EACH SESSION. THE OVERVIEW OF EACH 30MINUTE SESSION. CONVERSATION WITH THE STUDENT, ETC)

Counseling goals

State the goals for counseling 

Session 1: 

Session 2:

Session 3:

Session 4:

Session 5:

Session 6:

Session 7:

Session 8:

Session 9:

 

Outcome

Describe the outcome of the counseling. Was the client improved and how did you know. Are there ways to measure improvement? (attendance, grades, fewer behavioral outbursts, etc)

Relate this to the goals stated above

State the reason for terminating

I am a counseling intern. I had to pick a student to provide at risk counseling. This student is at an elementary public school that goes up to 6th grade. This student will be graduating this year and moving on to middle school. The student is a 6th grader with self-esteem issues and that was the reason she was recommended for at risk counseling. The recommendation came from her teacher. The sessions were once a week for 30 minutes.

If you have any questions please email me. THIS IS THE MOST IMPORTANT PART OF MY PORTFOLIO AND I AM OUT OF TIME.

Explain how you would work with your stakeholders to ensure buy-in for and feedback on the project plan.

Answer in q1 and q2 format
Q 1
Why is project management so important in any field? How can project management be applied to implement supply chain strategies?
q2
Final project: Explain how you would work with your stakeholders to ensure buy-in for and feedback on the project plan.

List and describe at least two current onboard monitoring systems, and demonstrate how the new CVT reports information better than the current methods of onboard technology.

• Connected Vehicle Technology
For this assignment, research the 2016 deployment of connected vehicle technology (CVT) at the National Highway Traffic Safety Administration website, and write a two-page essay detailing your thoughts on how this method of safety technology compares with current onboard vehicle monitoring systems within fleets. Make certain to address the following elements in your essay:
• List and describe at least two current onboard monitoring systems, and demonstrate how the new CVT reports information better than the current methods of onboard technology.
• List what types of vehicles you think would benefit from the use of this type of technology.
• How can drivers be trained on the performance of these types of technologies? How can it help mitigate potential safety problems and lower the risk of accidents?
• Indicate how CVT can ensure that proper safety protocols are followed by fleet drivers.
U.S. Department of Transportation, National Highway Traffic Safety Administration. (2016, December 13). U.S. DOT advances deployment of connected vehicle technology to prevent hundreds of thousands of crashes [Press release]. Retrieved from https://one.nhtsa.gov/About-NHTSA/Press-Releases/nhtsa_v2v_proposed_rule_12132016
This essay must be a minimum of two pages in length, not including the title page and reference page. Your paper must be double-spaced and in APA style format.

Discuss the differences between what environmental contingencies each behaviorism considers.

Purpose – Demonstrate the acquisition of the following item from the BACB Fifth Edition Task List,
describe and explain behavior from the perspective of radical behaviorism (A-3).

What To Do – Write a paper comparing and contrasting Methodological (Watsonian) Behaviorism and Radical Behaviorism. Below are the points that should be included.
Begin by explaining what Methodological and Radical Behaviorism are. Discuss their key components.
Then go on to compare and contrast the two behaviorisms.
Discuss how (if at all) each behaviorism accounts for private events/mentalisms (compare/contrast).
Discuss how (if at all) the behaviorisms approach application with humans/animals (compare/contrast). Include both in the beginning of the development of the specific philosophy and if the philosophy continued to develop in how it approaches humans/animals.
Discuss the differences between what environmental contingencies each behaviorism considers. This should include what environmental factors such as antecedent and consequences are included as part of the philosophy.
Provide a conclusion with a summary of findings.

Other Requirements – The paper should be no more than 3 pages long, 1-2 to pages is fine as long as all necessary requirements are completed. The paper must be written using a clear and organized writing style and language. Correct grammar, spelling and punctuation is necessary. APA Style should be used for citations throughout, including a reference page. Avoid use of mentalistic language throughout paper.
Sources – At least 3 sources to verify your statements and information provided should be sufficient. Ensure you are using reliable sources. Reliable sources are scientific sources, not blogs or popular media.
References
Behavior Analyst Certification Board. (2017). BACB Fifth Edition Task List. Littleton, CO: BACB.

Evaluate how successful the learning was, with reference to relevant scholarship and theory. What changes would you make next time?

Demonstrate understanding of the complexities and diversity required in teaching and assessment of/for learning.

Need to demonstrate awareness of how children learn, basic philosophical principles underlying educational theory and teaching practice.

Critically analyze how you have used a range of assessment strategies (formative and summative) to effectively track pupil progress over a sequence of lessons, for example, a half term or a module. Evaluate how successful the learning was, with reference to relevant scholarship and theory. What changes would you make next time?

Identify which methodologies and strategies you will implement to meet your goals. Provide rationale for why you did not select some of the other methodologies and strategies.

Process Improvement Project

For this assignment select either your own organization or an organization about which you know enough to review the supply chain processes and identify a process that can be improved in your sphere of influence.

Phase I: Improvement Opportunity

Write 500-750 words on improvement opportunity in your sphere of influence. Address each of the following sections:

Quality Tool Analysis

Identify your problem statement and complete a root-cause analysis. Identify which quality tools you used to identify and vet the problem. Explain the quantitative and qualitative tools you used and provide a summary of how you arrived at your problem.

Stakeholder Analysis

Complete the interactive “Stakeholder Analysis: Winning Support for Your Projects,” located on the Mind Tools website. In Step 2, select the “Interactive Screen App” hyperlink. Provide a Power/Interest Grid of your completed chart (using either a picture format or a handwritten document). In addition, provide a summary that includes considerations for all stakeholders. These considerations will form your communication plan in Part II.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Phase II: Planning and Implementation

In Phase II of the Process Improvement Project you will be creating a project timeline to help you implement the proposed solution to the problem statement defined in Phase I. As a project leader, you will need to consider several things before you start the project. The project leader must preplan, plan, and kickoff the project.

Planning of the Project

As the project leader, write 500-750 words that address these items:

  1. Identify which methodologies and strategies you will implement to meet your goals. Provide rationale for why you did not select some of the other methodologies and strategies.
  2. Which business functions will be impacted by your action plan? What tactics will you use to manage implementation across business functions? What can you do to enhance collaboration/cross-functionality to ensure the success of your plan?
  3. Timeline: Create a timeline to implement the proposed improvement to the problem and identify the critical path components.
  4. Communication plan: Using your completed quality tools analysis and stakeholder analysis, create a communication plan for disseminating your action plan to all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan. In addition, explain how the communication plan addresses what you are hoping to achieve with your goal.

Project Kickoff and Implementation of the Project

Successfully improving the value chain requires the willingness of required stakeholders to participate. Imagine you are presenting your project plan in a meeting to all the essential stakeholders for approval. Effective oral communication is essential in the business setting so you will need to present your project plan logically and comprehensively to the stakeholders.

Create a PowerPoint presentation (7-10 slides) specifying the problem statement, stakeholders, proposed solution, timeline, and communication plan to implement the project. Record yourself presenting the plan and then post your video using YouTube, Vimeo, or any other video site that allows you to post your video. Be sure to address the “why” and “how” in your narrative. Refer to the materials section of Topic 8 for privacy settings when using YouTube.

Phase III: Evaluation

In the final step for your plan, state in 250-300 words the metrics you will use to determine project implementation success. Please justify why you have selected those metrics. Include specific metrics that will be used to evaluate the success of the implementation. How long will the project team monitor project implementation?

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

General Project Requirements

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

 

How do you think these “external” genre conventions help the piece appeal to the audience or help the audience understand the material in a specific way?

Assignment – Discussion board:

In most cases, the audiences you will be appealing to in Projects 1 and 2 that we will work on later are not academic audiences. Given this, it would make sense to write your project as something other than an academic style paper, and you will need to choose a different genre that is more appropriate for your audience. The following video discusses the concept of genre and some of the genres that might be appropriate for our work in this course:

To help you think about the genre and genre conventions you might use in Project 1, you will find a real-world example of a genre you might want to work with in your project. The example should be appropriate for your audience, purpose and rhetorical situation. The content of the example does not need to be related to the topic of your project, but your choice should reflect the audience, tone, content and style you discussed in your analysis plan. For example, if you are writing to someone at work, you might find a good example of a formal memo to analyze.

After you choose a specific genre example, you will examine it rhetorically. Rhetorical analysis is a critical reading of another’s work; and discussing the effectiveness of other writers’ rhetorical choices helps us become better writers ourselves. After you analyze the piece rhetorically, you will discuss how it might be useful for your own project.

Assignment – Discussion board:

In most cases, the audiences you will be appealing to in Projects 1 and 2 that we will work on later are not academic audiences. Given this, it would make sense to write your project as something other than an academic style paper, and you will need to choose a different genre that is more appropriate for your audience. The following video discusses the concept of genre and some of the genres that might be appropriate for our work in this course:

To help you think about the genre and genre conventions you might use in Project 1, you will find a real-world example of a genre you might want to work with in your project. The example should be appropriate for your audience, purpose and rhetorical situation. The content of the example does not need to be related to the topic of your project, but your choice should reflect the audience, tone, content and style you discussed in your analysis plan. For example, if you are writing to someone at work, you might find a good example of a formal memo to analyze.

After you choose a specific genre example, you will examine it rhetorically. Rhetorical analysis is a critical reading of another’s work; and discussing the effectiveness of other writers’ rhetorical choices helps us become better writers ourselves. After you analyze the piece rhetorically, you will discuss how it might be useful for your own project.

Part I – Initial Post ( 350 words)

Rhetorical Knowledge and Genre

To participate in this discussion, respond in detail to the following questions, using specific examples from the real-world example of the genre.

  1. Describe the example you chose: Who is the author of the piece? Where does it come from? Who is the intended audience for the piece?
  2. What are the main “external” conventions of your genre example (formatting, design, multimodal elements, etc.)?
  3. How do you think these “external” genre conventions help the piece appeal to the audience or help the audience understand the material in a specific way?
  4. What are the “internal” or writing conventions of your genre example? For example, how would you describe the tone, style, and level of formality in the example? What kind of diction or language choices does it use? Are there any phrases that stick out to you as good examples of the kind of language the piece uses?

    How do these “internal” genre conventions help the piece appeal to its audience?

Composing Process and Conventions: Your own rhetorical strategies

  1. What is your own topic, purpose and audience for Project 1? (Provide a brief explanation for your peers)
  2. What are the specific ways the internal and external genre conventions in your example that might help you appeal to your audience in Project 1? Are there features of the genre that may not work for your audience and purpose? Why?

 

Part II – Respond to a student (200 Words)

Focus on the following questions:

  1. Thinking about the external and internal conventions of genre, which of the features of your peer’s genre example did you find the most interesting? (Focus on the elements discussed in the video and textbook; refrain from commenting on the topic or ideas presented in the example.)
  2. To what degree do you think this genre fits your peer’s audience and purpose? Are there other issues related to genre you think your peer should keep in mind?

IMPORTANT! Scroll down to view the student response and check the comment!

Discussion of a student:

  1. The example I chose was a formal report about stress on employees and the programs offered by employers to manage employee stress. This example was intended for Robert J. Olney of Southwest Texas State University. It was written by Charles Dishinger.

 

This is an example of a discussion that a student posted. You will use it as an example so you can know how you will write about our project. No more than 350 words. Also, you will replay to the same discussion.

Part I – Initial Post ( 350 words)

Rhetorical Knowledge and Genre

To participate in this discussion, respond in detail to the following questions, using specific examples from the real-world example of the genre.

  1. Describe the example you chose: Who is the author of the piece? Where does it come from? Who is the intended audience for the piece?
  2. What are the main “external” conventions of your genre example (formatting, design, multimodal elements, etc.)?
  3. How do you think these “external” genre conventions help the piece appeal to the audience or help the audience understand the material in a specific way?
  4. What are the “internal” or writing conventions of your genre example? For example, how would you describe the tone, style, and level of formality in the example? What kind of diction or language choices does it use? Are there any phrases that stick out to you as good examples of the kind of language the piece uses?

    How do these “internal” genre conventions help the piece appeal to its audience?

Composing Process and Conventions: Your own rhetorical strategies

  1. What is your own topic, purpose and audience for Project 1? (Provide a brief explanation for your peers)
  2. What are the specific ways the internal and external genre conventions in your example that might help you appeal to your audience in Project 1? Are there features of the genre that may not work for your audience and purpose? Why?

 

Part II – Respond to a student (200 Words)

Focus on the following questions:

  1. Thinking about the external and internal conventions of genre, which of the features of your peer’s genre example did you find the most interesting? (Focus on the elements discussed in the video and textbook; refrain from commenting on the topic or ideas presented in the example.)
  2. To what degree do you think this genre fits your peer’s audience and purpose? Are there other issues related to genre you think your peer should keep in mind?

IMPORTANT! Scroll down to view the student response and check the comment!

Discussion of a student:

  1. The example I chose was a formal report about stress on employees and the programs offered by employers to manage employee stress. This example was intended for Robert J. Olney of Southwest Texas State University. It was written by Charles Dishinger.

This is an example of a discussion that a student posted. You will use it as an example so you can know how you will write about our project. No more than 350 words. Also, you will replay to the same discussion.

Which one of these theories applies to your motivation, offering examples in support of your reflections – 200 words

Faculty of Social Sciences – Assignment Brief for Students – 2019/2020

                       

Assessment brief  (if appropriate, please refer to module assessment briefing document)

 

 

Instructions: You are required to develop a portfolio. The portfolio has four parts (referred to as Portfolio assignments 1, 2, 3 and 4) but is submitted as one document (4000 words). Your portfolio encourages you to develop greater self-awareness and to explore strategies and approaches to leadership and managing others. Your portfolio should be well written from an academic perspective and well presented, grammar, punctuation and spelling. You must engage with relevant theories and perspectives explored within formal lectures and guided reading from the recommended literature, fully supporting your portfolio with accurately cited academic references throughout.

The four assignments that form the final portfolio, cover different aspects of the module content as follows:

Portfolio assignment 1 – (1000 words) 

There are many theories of motivation deriving from a number of schools of thought on the subject and you should read widely and engage thoroughly with this topic. Then you should undertake the following tasks:

a)     Critically review the strengths and limitations of TWO theories of motivation (you must avoid merely describing them) – 800 words

b)    Which one of these theories applies to your motivation, offering examples in support of your reflections – 200 words

 

Portfolio Assignment 2 – (1000 words)

Compare and contrast two leadership theories. You should support your argument with academic theories, research and references.

Portfolio Assignment 3 – (1000 words)

Discuss the question, “Is conflict always dysfunctional in the workplace?” You must refer to academic theories and your answer should be supported by references.

Portfolio Assignment 4 – (1000 words)

Organizational change invariably prompts an emotional response. How might organizations use the OD (Organizational Development) model to ensure more positive outcomes? You should relate to academic theories within your writing.

You must submit these as four portfolio assignments, but together as one word document, references at the end of each section or at the end of the assignment and in the Harvard style.

IMPORTANT NOTE:

Your essay and all your assessment evidence must be collated into one word document only and e-submitted through Canvas by the deadline set. Thank you.

 

 

Return of assessments

(Instructions for return / collection of assessments)

 

Feedback sent within 4 working weeks after submission date.

 

 

  This assessment is testing Module Learning outcomes Tick if tested here  
LO1 Demonstrate an understanding and awareness of the concepts of managing and motivating oneself and be able to explain and apply the fundamentals of motivation theories that might underpin staff motivation in an organization. Ö Q1
LO2 Identify and explain the concepts of leading and managing others in respect of current and key leadership theories. Ö Q2
LO3 Explain and discuss theories that impact upon conflict management approaches relevant to the management of people. Ö Q3
LO4 Explain some of the basic theoretical constructs of managing change in the workplace by applying the Organization Development model.

 

Ö Q4

Additional information for students

The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

Your module guide and course handbook contain additional and important information regarding;

  • The required referencing style for your assignment.*

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

 

  • Submission of your work
  • Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook
  • Extensions on submission dates *
  • Additional support *
  • Academic conduct with regards to cheating, collusion or plagiarism *
  • Links to appropriate sources of relevant information *

 

* Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk.

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important.  There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.

When you submit your work you will be required to sign an important declaration confirming that:

  • The submission is your own work
  • Any material you have used has been acknowledged and appropriately referenced
  • You have not allowed another student to have access to your work
  • The work has not been submitted previously.

 

The following information is important when:

  • Preparing for your assignment
  • Checking your work before you submit it
  • Interpreting feedback on your work after marking.

 

Module Learning Outcomes

Module Learning Outcomes are specific to this module, and are set when the module was validated.

 

  • Assessment Criteria
  • The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief.

 

Performance Descriptors

  • Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated.

To help you further:

  • Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.
  • Refer to the Canvas topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc. Resit details will also appear on the Canvas module topic.
  • The University’s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx