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Justify your moral assessment in a normative theory (theories) we have discussed in class—Respect for Persons (deontological) and the Utilitarian Theories.

Instructions for Zonar Corp. Case

This is a largely fictional case—it involves fictional characters and companies. However, it draws on a variety of actual cases. Imagine yourself in the position of an ethics analyst who is asked to go work for the company and draft a report analysing the situations, identifying the main moral wrongdoings, justifying the conclusions why they are wrong, and providing management and policy advice on how the company should deal with these problems in the future.

In writing the report, identify the main issues and discuss each separately. There are four to six distinct situations (e.g. sexual harassment issue or health and safety issue)—its up to you to identify them correctly and analyze them. One or one and a half single-spaced pages per issue should be sufficient, but it can be a bit more or a bit less depending on the complexity of the issue. Although you have some freedom in how you can approach the analysis, I suggest that each section contains the following parts:

  1. Identify the problem and assess it. This is a good place to ask yourself this question—where does this situation fit as far as legal and ethical responsibilities are concerned? For example, if there (hypothetically) were a workplace safety issue where the employer ignores the dangers to employees and their objections, you would evaluate the actions of employers and pass a judgement on whether and why they were wrong as far as regulations and expectations of responsibility are concerned.  If there were a sexual harassment situation, you could determine what kind discrimination it was (quid pro quo or poisoned environment) and whether the actions of the individuals amount to sexual harassment. Here you could appeal to legislation or policy guides, if relevant, uploaded to Moodle (i.e. Health and Safety Guides or Sexual Harassment guidelines).
  2. Justify your moral assessment in a normative theory (theories) we have discussed in class—Respect for Persons (deontological) and the Utilitarian Theories. If in the previous section you are concerned to identifying whether something constitutes, for example, a violation of heath and safety rights, here you are evaluating the practice from a moral perspective. Do not prejudge the outcome—apply the moral theories to determine whether the activities were morally justified or not. To ground your analysis of the situation, keep these questions in mind:

 

Who is harmed by the activity?

How serious is the harm?

Who is responsible for the harm?

Does it violate essential human interests or moral rights?

Can this harm be morally justified by conflicting moral values?

What are the real motivations of the parties involved (e.g. perpetrators and critics)?

 

Appealing to this normative foundation should justify your analysis and help to clarify moral values involved. For each issue, you need to pass a moral judgement on its rightness or wrongness.

Why is an understanding of the price elasticity of demand important for a firm like Apple when launching a new product?

Part A – Microeconomics

Apple’s iPhone 11 Has a New Feature: A Lower Price

By Jack Nicas and Brian X. Chen, September 10, 2019

The iPhone 11, Apple’s entry-level phone, will start at $700, compared with $750 for the comparable model last year.

Tim Cook speaking about the iPhone 11 Pro. CreditCreditJim Wilson/The New York Times

Here are the highlights:

CUPERTINO, Calif. — Apple’s product launches have long been full of surprises, but rarely has a price cut been among them.

On Tuesday, in a sign that Apple is paying attention to consumers who aren’t racing to buy more expensive phones, the company said the iPhone 11, its entry-level phone, would start at $700, compared with $750 for the comparable model last year.

Apple kept the starting prices of its more advanced models, the iPhone 11 Pro and iPhone 11 Pro Max, at $1,000 and $1,100. The company unveiled the new phones at a 90-minute press event at its Silicon Valley campus.

The cost cut on the iPhone 11 was unexpected because Apple had been raising prices each year as a way to keep revenues afloat while iPhone sales fell. But Apple might have hit the ceiling this past year. Sales of the two models that began at $1,000 or more lagged expectations, causing the company to cut revenue estimates and eventually slash prices in China to increase demand.

Interested in All Things Tech?

At the same time, Apple’s entry-level phone last year — the iPhone XR, at $750 — became the company’s best-selling device.

Analysts say that one issue with the rising prices has been that new iPhone features haven’t kept up. As a result, many people are holding onto their phones longer. The falling price suggests Apple sees that trend and is trying to entice more people to upgrade.

Apple said it would also still sell older models for even less. The iPhone 8 now costs $450 and the iPhone XR now costs $600.

Rebranding its priciest iPhones as “Pro” models.

Apple has rebranded its iPhone line to make the iPhone 11 its entry-level option, while adding a “Pro” label to its more expensive models.

The move is a departure from Apple’s previous marketing strategy, which gave the cheapest phone a different label that branded it as the discounted model. (It still started at $750.) The iPhone XR became Apple’s best-selling iPhone, while its more expensive models struggled in some markets. Those lagging sales caused Apple to cut revenue estimates earlier this year.

The iPhone XR also likely outperformed its costlier cousins in part because tech reviewers considered it to be about as good as the flagship iPhone — for 25 percent less. Apple has long been in a bind on pricing and developing its line of iPhones, aiming to make the least expensive devices still worth paying hundreds of dollars for without undercutting the pricier models.

The rebranding suggests Apple is embracing the lowest-priced iPhone as the device most people will use, while marketing the “Pro” devices for the higher end of the market. The company has done the same with its iPads, also labeling its most advanced tablets the iPad Pro.

Apple introduces a trio of new iPhones.

The company introduced three new phones: the iPhone 11, iPhone 11 Pro and the iPhone 11 Pro Max. The main difference? Each of the three iPhones gained a new camera lens.

The new high-end Pro models include a triple-lens main camera, up from two lenses in last year’s models, and the entry-level iPhone now has a dual-lens camera, up from a single lens in last year’s iPhone XR. All the iPhones include a so-called ultrawide angle lens.

Here’s what that means: The new ultrawide lens take photos with a wider field of view than traditional phone cameras, which makes it handy for shooting landscapes or large group gatherings. Samsung’s Galaxy S10, which was released this year, also includes an ultrawide angle lens.

The second lens on the entry-level iPhone will also make the camera more capable of shooting photos in portrait mode, which puts the picture’s main subject in sharp focus while softly blurring the background.

Last year’s iPhone XR had a single lens and was capable of shooting portrait photos of only human subjects. The second lens in the new entry-level iPhone will let you take portrait shots of nonhuman subjects like food, animals and plants.

On the high-end iPhones, the triple-lens system lets users zoom in closer on their subjects. Apple also said it had added a night mode for shooting photos in low light. By default, when users shoot photos in the dark, the camera will automatically make photos look better lit.

With its focus on camera tech, Apple is playing catch-up with Google. Google’s Pixel smartphones focus on camera innovations including Night Sight, a popular feature for shooting photos in low light, which led critics to conclude that the search giant had used its prowess in artificial intelligence to surpass Apple in camera tech.

Here’s a new version of the Apple Watch.

Stan Ng, Apple’s vice president for product marketing, Apple Watch.CreditJim Wilson/The New York Times

Apple detailed the Apple Watch Series 5. The watch’s most noteworthy new feature is its so-called always-on display. In previous models, the screen would turn on when you tilted your wrist to check the time.

The new watch uses a display technology (previously seen in Samsung phones) to keep some pixels activated just to show the time, consuming little power. The screen becomes fully illuminated when you tilt your wrist. Other updates to the watch, including a built-in compass, were minor. The watch starts at $400, the same price as the last model. It will be available on Sept. 20.

Apple introduces a new iPad.

The company introduced a new version of its entry-level iPad, which costs $330. The new model includes a 10.2-inch screen, up from 9.7 inches. Unlike the previous model, the new tablet is compatible with Apple’s Smart Keyboard. (Previous iPads worked only with third-party keyboards.)

The updated iPad is unremarkable compared with Apple’s high-end iPad Pros, which include sharper screens and infrared face recognition and work with a more advanced Apple stylus. However, the entry-level iPad is Apple’s best-selling tablet, and its investment in the entry-level model shows the company’s commitment to the category even though its sales have slowed down.

The streaming service starts Nov. 1.

Tim Cook speaking about “The Morning Show.”CreditJim Wilson/The New York Times

At last, Apple’s original television shows have a premiere date and price point. The company’s chief executive, Tim Cook, announced that Apple would begin rolling out original shows and movies on Nov. 1 for $5 per month.

Apple TV Plus, which will be the home of all of Apple’s original content, will be free for a year to users who buy a company product like a new iPhone or a laptop.

Apple announced that on Nov. 1, it would feature a lineup of adult dramas, comedies, children’s programs and documentaries. Those series include four shows the company has released trailers for, including “The Morning Show,” starring Jennifer Aniston, Reese Witherspoon and Steve Carrell; “Dickinson,” a comedy starring Hailee Steinfeld and Jane Krakowski; “See,” an epic drama starring Jason Momoa; and “For All Mankind,” a space drama. The launch will also feature other programs, including Oprah Winfrey’s new book club, a Peanuts series called “Snoopy in Space” and a documentary that Apple bought the rights to last year called “The Elephant Queen.”

By year’s end, Apple will have six subscription services, from news to TV to music. Customers who wanted all of them would pay up to $55 a month.

The launch date puts Apple in the thick of the so-called streaming wars, which have consumed Hollywood. Disney is rolling out its new streaming service, Disney Plus, on Nov. 12. AT&T’s Warner Media, the home of HBO, Warner Bros. and the DC comic universe, will introduce its own streaming service next year, and will announce new details for it on Oct. 29.

The monthly price makes it cheaper than Disney’s service, which will be $7 a month, and is well below Netflix, which is $13 per month.

But questions linger: How will Apple market these programs in the coming months? Which shows will be introduced from the get-go? And will Apple drop all episodes of new series at once like Netflix does, or will it roll them out once a week?

— John Koblin

The gaming service, Apple Arcade, will be $5 a month.

Ann Thai, product lead for Apple, onstage at the Steve Jobs Theater at Apple Park in Cupertino, Calif.CreditJim Wilson/The New York Times

Apple announced it was getting into gaming earlier this year. Now we know how much its subscription will cost: $5 a month.

The company said its gaming service, Apple Arcade, would be available starting Sept. 19 in more than 150 countries. The service will give users access to more than 100 games that aren’t available elsewhere. The games can be played on iPhones, iPads, Macs and on Apple TV.

Apple showed off several of the games on Tuesday, including an undersea-exploration game from the Japanese game maker Capcom and an updated version of the arcade classic Frogger.

Apple Arcade is part of a larger strategy by the company to create a steady, more predictable revenue stream from services as sales of iPhones continue to slide. Apple has also added subscription services for news, music and streaming video.

Apple spent hundreds of millions of dollars to fund the development of new games for Apple Arcade, The Financial Times reported in April. Analysts expect gaming could become a major moneymaker for Apple within the next several years. HSBC analysts forecast its revenues to reach $2.7 billion by 2022, outpacing the company’s news and video subscription services.

End of article

Questions: (30 marks)

  • Why is an understanding of the price elasticity of demand important for a firm like Apple when launching a new product?
  • What do you think are the main determinants of the price elasticity of demand for the Apple iPhone?
  • According to the article, Apple launched the iPhone 11 at a price of $700. Assume sales in the first year following launch generated 10 million units in sales. In the second year, Apple reduces the price to $525 and sales that year total 14 million units. Calculate the price elasticity of demand for the iPhone 11 based on these figures. Did Apple benefit in terms of revenue from reducing prices? Explain.
  • Given the low barriers to entry and exit in the games industry, can Apple Arcade gain a competitive advantage over their rivals? Explain with the use of a perfectly competitive market model.
  • To what extent does Apple’s rebranding strategy support its brand position against competitors?

Part B – Microeconomics

Mobile Roaming Charges

Prior to June 2017, many mobile phone users across Europe faced different prices for accessing the same services when travelling to another country in Europe. For example, a UK phone user may have had a tariff which included unlimited texts and minutes and an allowance on the amount of data used in the UK but when travelling to Spain, would have faced additional charges on data roaming. In some cases, users who were unaware of data roaming charges faced significant bills when returning home for having sent texts, images, downloading data and making calls home. For the service providers, this option allowed them to be able to increase revenues, albeit that many customers clearly did not like the idea.

European Union regulators also didn’t like the idea. It was argued that mobile data roaming charges were an example of market failure, and plans had been put in place to have them abolished. These plans came to fruition in June 2017. A joint press statement from the European Union and the European Commission noted that ‘The end of roaming charges is a true European success story… Over the last 10 years, our institutions have been working hard together to fix the market failure. Each time a European citizen crossed an EU border, be it for holidays, work, studies or just for a day, they had to worry about using mobile phones and a high phone bill from the roaming charges when they came home. Roaming charges will now be a thing of the past. As of tomorrow, [15 June] you will be able to remain connected while travelling in the EU, for the same price as at home.”

End of article

Source: Europa.eu/rapid/press-release_STATEMENT-17-1590_en.htm

Questions (20 marks)

  • Describe using appropriate supply and demand diagrams, how the existence of data roaming charges affected both consumer and producer surplus in the mobile phone market.
  • Why do you think the European Union believed that data roaming charges was an example of market failure?
  • Could the European Union have used a tax or subsidy to correct the market failure in this particular case? Justify your argument.
  • Should mobile phone services providers have exercised social and ethical responsibility with regards to data roaming charges and not even have introduced them in the first place? Justify your argument.

Part C – Macroeconomics (35 marks)

  • Download annual UK data on consumption (real personal consumption) and real GDP (real Gross Domestic product) from 1995 until 2018 from FRED and include both in the same graph. Overlay recession bars and copy the graph into your Word document.

Describe the trends in the graph over time and comment on the recession periods.

  • Use the model of aggregate demand and aggregate supply to help illustrate why inflation might be expected to accelerate when economic growth is rising.
  • To what extent do you think the model of aggregate demand and aggregate supply can accurately explain what is happening to key economic indicators since the UK referendum results of 23rd June 2016 – commonly referred to as Brexit?

Introduction, Conclusion and References (15 marks)

The following are key factors that are taken into account in the assessment of a report:

  1. Evidence for extensive and in-depth reading of relevant literature (journal articles, textbooks, and other relevant sources)
  2. Understanding of the subject, as demonstrated by the ability to clearly explain the issues involved and an awareness of alternative views on the topic.
  3. Thorough grasp of theories and/or theoretical models (where appropriate) relevant to the topic, the use of relevant concepts and (where appropriate) the use of diagrammatic analysis and/or equations.
  4. Good use of comprehensive, relevant, accurate and up-to-date factual/statistical material (where this is appropriate).
  5. Ability to think and to reason logically and consistently in the writing of the report.
  6. Good use of a wide range of academic sources in the writing of the report, all of which have been fully and comprehensively referenced in the bibliography.
  7. Ability to write in clear and grammatically-correct English, with proper use of paragraphs including both an opening/introductory paragraph that sets the scene and concluding paragraph bringing together the issues discussed is the report.
  8. Ability to come to a clear set of independent, yet intelligent and well informed, conclusions that derive from the arguments contained in the rest of the report and the evidence cited.
  9. The use of good written and communication skills in the presentation of the report, including typing, spelling, punctuation, sentence construction, the drawing of tables, the presentation of statistical material, the use of footnotes and the overall lay-out of the report.

How can the organization leverage past performance to create a sustainable strategy for future success.

Order: Detailed Analysis
Words count: 2 x 2,000 words each => total: around: 4,000 words
Order details:
Task Description Drawing from your own contributions to Part 1 (Order #556742, about “Apple Inc: Managing a Global Supply Chain”), and lessons learned from the course material, you are now asked to provide a detailed analysis and discussion of the topics below relating to the relevant case study:

1. Assess the evolving environment in which the organization operates,

2. Analyze the strategic challenges facing the organization and the corresponding choices to be taken,

3. How can the organization leverage past performance to create a sustainable strategy for future success.
Where applicable, you can use independent sources, i.e. valid additional resources relevant to the case study. Clearly state any assumptions you have made.
Your analysis should be based on the circumstances that prevailed at the time of the case study setting.

Using the sensitivity charts in the chapter, please determine whether this member of the Enterobacteriacae is Susceptible, Intermediate, or Resistant to the previous drugs?

Lab Assignment #3
Kirby-Bauer Antimicrobic Sensitivity Testing

Background Information – (Please open and use the LAB NOTES for Kirby-Bauer Sensitivity Test from the weekly notes), also refer the appropriate chapter in the book.

The Kirby-Bauer Test is routinely used in clinical labs to test the efficacy of various antibiotics against microbes. In this procedure, using a sterile swab, a large size agar plate is inoculated with a predetermined known culture. The agar is called Mueller-Hinton Agar, and it is specifically used for this kind of testing. Small paper discs impregnated with an antibiotic are then placed around the plate and the plate is incubated overnight. There may be up to 12 different discs, each is abbreviated with the name and dosage of an antibiotic. The next day one will see a blanket of bacteria over the plate and possibly clear circles around some or many of the discs where the bacteria has been inhibited by the given antibiotic. These circles are referred to as a “Zone of Inhibition”.
Each of the zones are measured in millimeters and recorded. Then one must look up each antibiotic alphabetically on the Sensitivity charts (3 pages) within the chapter and compare the measured result to the reference numbers to determine which column (Resistant, Intermediate or Sensitive) that each particular antibiotic falls under. You will see that every antibiotic has different reference zone size numbers so that’s why you need to do them individually. When you are done you can easily compare the efficacy of the different antibiotics to see which are the most or least effective. Doctors will routinely order this kind of test for their patients, especially if there is a recurring infection and if they need to switch antibiotics for other reasons.
Please pay attention to “the factors which affect zone size” in the Notes because it is very important that the inoculations are done properly for this procedure.

Questions:

1) Here are some hypothetical results for the following antibiotics. Use the charts in the book to determine the zone ratings (Resistant, Intermediate, Sensitive) for the following disc measurements first for Staphlococci and second for Enterobacteriaceae.

Antibioitic Measured Zone Size Rating- Staph/ Enterobac
Am- 10 14mm
CF-30 24mm
E-15 18mm
Va-30 23mm
S-10 17mm
P-10 13mm
G-10 11mm
B-10 0 mm

2) If you have a plate with no zones what does that tell you about the importance of this organism? Consider your response from both the patient and an epidemiological perspective. Have you heard of such a thing? Yes…..so give an example.

3) If you left the plates about 8 or more hours in the incubator, what would it do to the zone sizes and results?

4) What zone effects would you get by putting too heavy or light amount of bacterial inoculum on the plates?

5) Why is this method universally used for epidemiological studies across the country?

6) Your patient has a bad infection but is allergic to Penicillin so therefore the doctor would categorically reject which other antibiotics for the patient? Why?

Below is an actual Mueller-Hinton Agar plate already incubated so you can see the growth and the zones of inhibition. For simplicity the discs are actually alphabetized not abbreviated.

These are the Kirby Bauer results for Escherichia coli isolated from a urine culture.
A. Novobiocin
B. Amikacin
C. Chlorophenicol
D. Vancomycin
E. Ciprofloxacin
F. Cephalothin

Using the sensitivity charts in the chapter, please determine whether this member of the Enterobacteriacae is Susceptible, Intermediate, or Resistant to the previous drugs?

Write a critical literature review that deals effectively with relevant concepts/theories/models.

Assessment 1 – Dissertation Thesis

Submission Deadline:

Assessment Weighting:       80%

Module Learning Outcomes assessed in this piece of coursework

  1. Critically identify information from a variety of secondary sources.
  2. Write a critical literature review that deals effectively with relevant concepts/theories/models.
  3. Critically select and implement appropriate primary data collection methods
  4. Analyze quantitative and/or qualitative data and evaluate in relations to models/theories.
  5. Present a dissertation and/or research project that effectively communicates research findings in a timely manner.

Producing a Dissertation Thesis

What is a dissertation?

There are many definitions of what a dissertation is and these vary according to the level of study (a dissertation at undergraduate level is likely to be defined differently to a dissertation at PhD level). In reviewing these definitions though it becomes apparent that there are some common ideas about what constitutes an undergraduate dissertation.  Some of the phrases and ideas that occur regularly, and so can be regarded as ‘key’ to what a dissertation is, are:

  • Extended or prolonged piece of work.
  • Independent study.
  • Involves you selecting a subject or topic.
  • Defining your own questions.
  • Is scholarly.
  • Is original – i.e. something that you do for yourself (and not ‘something that has never been done before’).
  • Involves doing research.
  • Involves collecting data and analysing it.
  • Involves a supervisor.

Pulling these ideas together a definition of a dissertation is:

An extended piece of writing, supported by a supervisor, on a topic chosen by the student that is the result of the student’s own independent and in-depth research. 

Some people also call a dissertation a thesis or paper – but we shall use the word dissertation. However it is not a report.

Why do we ask you to do a Dissertation? This is because the process of producing this type of assessment enables you to:

Identify your own area of interest.

  • Explore an area in depth.
  • Define your own question.
  • Experience the process of producing knowledge.
  • Manage a project from beginning to end.
  • Consolidate your communication, information-seeking and intellectual skills.

A useful clue as to what a dissertation involves can be found in the origin of the word. Dissertation comes from the Latin verb ‘dissertare’ which means ‘to debate’. In turn the word ‘debate’ implies a discussion involving different points of view of ideas. A dissertation therefore will not only examine a subject in detail but will discuss and review the various points of view about it. The dissertation is expected to be an original and current piece of work – this means that you cannot submit a piece of work that has already been submitted for another purpose either at UWL or in another institution. Note that you may use some of the content from the research proposal you submitted as part of the Research Methods module. In such cases you will not be wrongly penalised for doing so.

 

Learning Resources

You are strongly encouraged to refer to the following list of core and recommended reading texts listed below to help you with your dissertation:

 

Core Reading

Altinay, A, Paraskevas, A. and Jang, S. (2016) Planning Research in Hospitality and Tourism. Oxford, Butterworth-Heinemann

Clark, M., Riley, M., Wilkie, E. and Wood, R.C. (1998) Researching and Writing Dissertations in Hospitality and Tourism. London: Thomson Business Press.

Finn, M., Elliot-White, M. and Walton, M. (2000) Tourism and Leisure Research Methods. Harlow, Essex: Pearson Education.

Long, J (2007) Researching Leisure, Sport and Tourism. London, Sage Publications.

Veal, A.J. (2011) Research in Tourism and Leisure: A practical guide. 4th ed. London: Financial Times,

Pitman.  (2006) 3rd ed is also available as an electronic book).

  

Recommended Reading

Cottrell, S. (2011) Critical Thinking Skills: Developing effective Analysis and Argument. 2nd ed. Basingstoke: Palgrave Macmillan.

 

Moran, D. (2000).  Introduction to Phenomenology, London: Routledge

 

Gill, J. & Johnson, P. (2010) Research Methods for Managers. 4th ed. London: Paul Chapman. ((2002) 3rd ed. is also available as an electronic book).

 

Hart, C. (1998) Doing a Literature Review. London: Sage.

 

Jankowicz, A. (1991) Business Research Projects for Students. London: Thompson Learning

 

Jankowicz, A. (2005) Business Research projects, 4th ed. London: Thompson Learning (Available as an electronic book)

 

Levin, P. (2005) Excellent Dissertations!. Maidenhead: Open University Press.

 

Reilly, K.  (2004)  Ethnographic Methods. London: Routledge

 

Sarantakos, S. (2005) Social Research. 3rd ed. Basingstoke: Palgrave Macmillan.

 

Silverman, D. (2010) 3rd ed. Doing Qualitative Research. London: Sage.

 

Walliman, N.S.R. (2004) Your Undergraduate Dissertation: The Essential Guide for Success. London: Sage.

 

In addition to these books there are many texts in the Library relating to research. There are over 500 texts that show up when searching for ‘research’. Some of these books are more general texts which have a bit of everything in and some are specialist and focus on a particular method such as questionnaire design.  You will need to read a range of such texts to help you understand and implement an appropriate research plan.  Websites are also useful sources of information but care is needed in your choice of these. When reviewing the literature, for example, general internet sites and sources are not going to be very useful. Sites such as Wikipedia should be avoided as the source of any articles tends to be unknown and the content can be changed by anyone. The best approach is to use legitimate academic sources. You also need to be sophisticated in your use of key words when searching the Internet. For example, the words ‘research methods’ and some variations were used as key words and put into Google.

 

The reading list for this module is available on Blackboard in the module area or by searching https://uwl.rl.talis.com/index.html. This shows real-time availability of books in the library catalogue and direct links to online resources.

 

Special online support guides  (http://www.uwl.ac.uk/library/finding-and-using-information/subject-guides-libguides) for the subject are also available to help you find relevant information for assignments, with contact details of the Academic Support Librarian for your subject.

Types of dissertation

 

It is possible to do one of two types of dissertation – the Standard Dissertation and the Work Based Dissertation.

 

The Standard Dissertation

This is research that is on a topic that usually relates to a wide number of people or organisations and what you find out would be of interest to a sector of the industry or to some of the people within it.  So, for example, if you wanted to find out the extent of a particular practice you would need to perhaps send out a questionnaire to a large number of companies in order to find out what is happening or what attitudes are prevalent.

Any methods can be used (questionnaires, interviews, observations, case studies etc) as long as you can argue and support from literature that they are the most appropriate method(s) to answer your research questions.  The point is that your conclusions will be of interest to a wider group of people.  The advantage with this type of dissertation is that you would have potential access to a wide number of people who could help you with your research.

 

The Work Based Dissertation

This is applied research or problem solving research that looks at any issue for a particular organisation and this would normally be the organization where you currently work.  The idea here is that you take an issue for the organization/company and, using a rigorous research process, come up with conclusions and recommendations that will be useful to the company.

For this type of research you would use a case study approach which may involve using questionnaires/interviews/observations etc but these would all be focused within the chosen organisation/company.  The advantage of this approach is that you can work within your own company and this may make good use of your time and knowledge.

However, there are some disadvantages. Data may not always be forthcoming in spite of earlier promises and you are reliant on the good will of your senior managers for the success of your project.  For this reason we require certain safeguards and assurances from your employer before you start your research and if we are not satisfied that appropriate support will be forthcoming then we will insist you carry out a standard dissertation as above.

Writing the dissertation

Introduction

The dissertation is made up of a number of chapters:

Chapter 1      Introduction

Chapter 2      Literature Review

Chapter 3      Methodology

Chapter 4      Analysis and Discussion of Findings

Chapter 5      Conclusion.

 

These chapters are discussed in great detail in all the documentation that you have been given: in this guide; in the lecture notes; and in the Dissertation Guide online. However it is useful to have this general structure in your mind at the outset.

 

It is more than likely that you will write say 95% of a chapter and then have to go back to it at a later date to finish it off. This is because your ideas change, new material is found or some elements can only be written towards the end of the process when you know what you have done.

 

Plagiarism – words of advice and warning!

 

Plagiarism, as you should know, is copying someone else’s work either in part, or totally, and submitting it as your own work. Plagiarism could be

 

  • Using a diagram from a book or journal and ‘forgetting’ to cite the source.
  • Cutting and pasting sections from other pieces of work in journals or from the Internet without citing
  • A complete copying of someone else’s work and passing it off as your own.

 

Another form of cheating, and hence plagiarism, is making up information. In a dissertation this would usually mean dreaming up imaginary results for your primary data collection and pretending that you have done things that you haven’t.

 

We regard plagiarism as very serious, especially at level 6, as you are trying to gain credit for the module, and hence a high level qualification, by fraud. Cases of potential plagiarism are sent to the Plagiarism Committee.

 

This is not a nice thing to happen to you. If it does go to the Plagiarism Committee you will be invited to an initial meeting to state your case. However in most cases plagiarism on your dissertation is regarded as a major breach of the rules. You would then have to attend a second interview where you will be asked potentially even more awkward questions. This for most people is stressful. If you do not attend then a decision will be made in your absence.

 

Based on the evidence submitted there a number of possible outcomes. However most of these are penalties which go up in severity. To see what the possible penalties are you should refer to the relevant section of the University Student Handbook.

 

However to give you some idea of what the penalties are, some students in the past have finished up with either (i) no qualification at all or (ii) a lesser qualification than they anticipated. This is because the dissertation is regarded as the ultimate test of your ability to carry out independent work with minimal guidance at a high level.

 

The two penalties outlined above are major penalties but even slightly less severe penalties are still substantial – ‘retake the module with a mark capped at 40%’ being such a ‘less severe penalty’. However this will mean re-enrolling on the module, paying a module fee, writing another proposal and redoing the dissertation and will take at least another 12 months which in turn means that you do not graduate with your friends. Additionally if the module mark is capped at 40% it will probably affect your degree classification. You may also have to explain all this to family and friends.

 

Additionally no decision will be made about any possible award until any plagiarism issue is resolved.

 

So do not expect to get away with plagiarism. Your supervisor will know from discussions with you what you are capable of and your usual style of writing. If your supervisor has never seen you and a dissertation is submitted that looks good and reads well then our suspicions will be aroused.

 

If you wish to read more about plagiarism three good websites are;

 

  • University of Indiana

http://education.indiana.edu/~frick/plagiarism/

 

  • University of Alberta

http://www.library.ualberta.ca/guides/plagiarism/

 

  • The English Centre, University of Hong Kong

http://ec.hku/plagiarism/

 

Submitting drafts of your work through Turnitin

 

To help you overcome the problem of possible plagiarism we allow you to submit drafts of your work through the plagiarism detection software Turnitin. The drafts can be individual chapters or the dissertation itself. Because these are draft submissions you can submit as many times as you like.

 

To submit a draft you need to:

 

  • Go into the Service Industries Dissertation course on your Blackboard page.
  • Click on the Assignments banner on the left hand side of the screen.
  • Follow the instructions.

 

Because it usually takes a bit of time to get an ‘Originality Report’ back it is best to submit at night and then check the report the following morning.

 

The originality report gives percentage rating of possible plagiarism called a Similarity Index. It is difficult to say whether a high percentage indicates plagiarism. However typically anything over 40% will need looking at by you. Similarly an individual source with a percentage over, say, 10% may also need looking at.

 

An alternative way of assessing possible plagiarism is to say that if there are 30 or more consecutive words in any one block from another source then that could be regarded as plagiarism. Some universities are as low as 15 consecutive words!

 

You just have to remember to credit other people if you quote or use their work and to be truthful and honest about how you have completed your research.  You get more credit from critically reviewing others work and identifying weakness in your own research than you do by trying to cheat.

 

The university and module staff reserve the right to review these drafts using the Turnitin software.

 

Your tutors can also view these drafts and print them out. Everything you can see and do, so can your tutors.

 

Submitting drafts of your work to your supervisor

 

It is expected that you will submit a draft of each chapter to your supervisor who will give you feedback on the structure and content of these chapters.

 

  • Your supervisor will agree with you the submission date for each draft chapter but these dates are outlined below.
  • You should send the draft by email directly to your supervisor, unless your supervisor specifies otherwise.
  • Each draft chapter will only be reviewed once. You should not send further versions of the same chapter to your supervisor once you have received this feedback.
  • A mark will not be given for a draft.

 

The table below shows suggested deadline dates for draft chapters. Some of these are very tight and so negotiation with your supervisor may be required if you cannot meet them. However adherence to these more or less means you will be on track to finish the dissertation in good time.

 

   
   
   
   
   

 

Please Note:

 

Supervisors will give clear feedback and advice on Intro, Lit Review and Methodology. However Analysis/Findings and Conclusions are the sections that are based on your own data, so you will only receive brief ‘advice’ on general layout and presentation of these two chapters.

 

Structure of the dissertation

 

The structure of your dissertation should conform to the following guidelines. Information about the content of these chapters is also given in the lecture notes. The hard (paper) copy of the dissertation should comprise:

 

Title page

 

This should have your dissertation title, your name, your student number, the module code, the pathway and the month and year. It should be in a readable black font.

 

It is unnecessary to include pictures, shading or colour on the title page. Academic pieces of work do not require such embellishments. Some dissertation markers think such additions detract from the dissertation. Also do not cover the title page with anything other than the UWL cover sheet. Do not obscure the details on the title page with fore example an opaque cover.

 

Acknowledgements

 

It is usual but not compulsory to thank those who have been of particular help to you in completing the dissertation. Some students also take the opportunity to thank those who have supported them through their studies – such as members of their family.

 

If you wish to acknowledge your supervisor for their help it is customary to ask their permission. Do not be offended if they decline the request as many supervisors do so as a matter of course on all dissertations. The best advice is to keep it to members of your family.

 

 

Abstract

 

This is a maximum of one page which concisely summarises the research. It consists of three paragraphs – what the research was about (aim and research question, what you did (the methodology) and what you found out (your findings/conclusion).

 

Contents page or list

 

This should be detailed and identify each section of the dissertation with corresponding page numbers. You write the contents list last. It should include all appendices and be followed by separate lists of tables and figures if appropriate.

 

Chapter 1 – Introduction

 

The Introduction should contain:

 

  • Your topic clearly stated.
  • The reason why it is of interest to you.
  • Background information as appropriate.
  • Definitions of all special and general terms.
  • A clear overall purpose including aim, objectives and research questions or hypotheses.
  • It is also informative to give a brief description of the contents of the remaining chapters of the dissertation. This alerts the reader and prepares them for the rest of the work.

 

 

Chapter 2 Literature Review                                                   

 

This chapter should demonstrate that you have conducted a thorough and critical investigation of relevant current sources, outlining, comparing and discussing key ideas, explanations, concepts, theories and models associated with your chosen topic.

 

You should present these ideas in a systematic, well-structured and logical sequence. It should be written in an essay style but it is normal to subdivide the literature review in to numbered subsections. Short paragraphs of one or two sentences are not the correct writing style as the argument cannot be developed or the point made to any depth if the paragraph is not of sufficient length.

 

All literature should be referenced in the Harvard System, not just for quotations but also for ideas and information drawn from the works of others.

 

 

Chapter 3 Methodology                                                           

 

This chapter describes and assesses the approach you have taken to the data collection process. It is an opportunity for you to be self-critical (which what the markers are looking for). Do not assume you have been perfect in collecting your data – reflection is important in this chapter. The chapter is likely to be sub-divided into three sub-sections.

The first sub-section will refer to the theory of research and present a clear rationale for your methodology. This will discuss the advantages and disadvantages of possible methods (do not discuss all research methods) and an explanation of why you have chosen your particular method(s) and discounted the others.

 

Do not just restate the notes you have been given by us but refer to the research methods literature and texts. You will probably find that some advantages are actually disadvantages for your research, and vice versa, or you may come up with some of your own.

 

The second section should explicitly describe what you actually did (where, when, how many, pilot survey etc) and any issues related to sampling theory (sampling frame, sampling techniques used). It should be possible to replicate your research from the detail given here.

The third section will be a critique of the success, or otherwise, or your method(s). The technical names are reliability and validity.  You would also include some suggestions for improving the research should it be done again either by you or somebody else.

 

 

 

Chapter 4 Analysis and Discussion of Findings   

 

This chapter discusses what has been found through any primary data. It covers three areas:

 

  • Analysis of the results. The analysis can be discussed here but the details of any analysis (calculations, spreadsheet print outs, etc.) should be shown in the appendices.

 

  • Discussion of the results of the analysis. You should present any discussion clearly and logically and it should be relevant to your aim, objectives and research questions/hypotheses. Put any tables or diagrams that you decide to include as close as possible to the text and not in the appendices, and discuss them fully – do not leave it to the reader to try and workout what a diagram means or what the most important element is.

 

  • How your findings relate to the literature. Make sure that you relate the findings of your primary research to your literature review. You can do this by comparison: discussing similarities and particularly differences. If you think your findings have confirmed some literature findings say so and say why. If you think your findings are at variance with the literature say so and say why.

 

 

Chapter 5 – Conclusion                                                              

 

State the main conclusions of your dissertation. State explicitly how and to what extent you have met your aim, objectives and answered the research questions or proved/disproved your hypotheses. You conclusions should follow logically from your findings and not contain any new material. For the Work Based Dissertation only you should also include Recommendations.

You should state the word count for the dissertation at the end of this chapter.

 

References

 

This should conform to the current Harvard System as used by the University. You should refer to the Harvard System booklet you were given.

 

Appendices

 

The final sections of the dissertation are the appendices. Each appendix should be lettered (A, B, C etc.) and cross referenced in the main text. They consist of detailed information relating to the methodology and findings chapters such as a data sheet and a copy of the questionnaire.

The appendices should be in the order that they are referred to in the main text. For instance, if Appendix A refers to something on page 25 and Appendix B refers to something on page 15, the appendices need to be re-lettered. This inconsistency occurs when text is moved around or inserted.

 

In total there are 11 sections to the dissertation of which only 5 – the 5 chapters – are specifically numbered.

 

The electronic copy of the dissertation you submit should comprise everything from the Title page to the Appendices.

 

Length of the dissertation

 

The dissertation should be between 8,000 and 10,000 words. This count includes everything that can be counted such as tables, figures and diagrams.

 

Some universities allow 10% each way on these limits – we don’t. The dissertation MUST be between the limits.

 

Having said that, a dissertation that is just over 8,000 words in length, in most cases, will not have developed the argument sufficiently.  In such cases it is likely to be marked down accordingly because of a lack of depth or discussion.

 

A dissertation that is over 10,000 words will be marked down because it is too long. Editing your work is one of the skills we are trying to develop. Some markers will stop reading once they think they have reached 10,000 words and thus not mark the excess!

 

Ideally you should be aiming for about 9,500 to 9,800 words.

 

Length of each chapter

 

A frequently asked question is – how long is each chapter? The answer is ‘We don’t know – as there are many factors that affect this – the topic, your writing ability, the primary data collected and so on’. However it is possible to give some approximate figures, as shown below:

Min               Max

Chapter 1      1200               1800

Chapter 2      3800               4200

Chapter 3      1200               1500

Chapter 4      1000               1500

Chapter 5        800               1000

 

Total               8000             10000

 

It must be remembered these are just guidelines and there is much variation possible around these.  For example you may write less than the minimum suggested for Chapter 1 but then write slightly more for Chapter 2 to compensate. Provided you address all the issues in each chapter in depth then the above will serve as reasonable guidelines.

 

 

 

 

 

 

 

 

Style and presentation of the dissertation

 

The dissertation should conform to the following standards:

 

Paper White A4 paper should be used.

The paper should be of good quality and of sufficient thickness for normal reading.

Binding The hard copy should be Thermal bound (the LIBRARY offers this service).
Pagination All pages should be numbered in Arabic numerals (1, 2, 3 etc.).

Page 1 is the first page of the Introduction.

The sections that come before the Introduction (Abstract, Acknowledgement and Contents Page) should be numbered with small Roman numerals i, ii, iii, iv, etc.).

All page numbers should centred at the bottom of the page.

Margins

 

Margins at the binding edge must not be less than 40 mm (1.5 inches) and other margins not less than 20 mm (0.75 inch).
Spacing of lines Double spacing between lines should be used for all text.

However, indented quotations and references in the Reference list should have single line spacing.

Chapter headings Each chapter should have a header – e.g. Chapter 1 – Introduction.
Section headings Section headings may be used within a chapter but should be consistent. Use this module study guide as an example.
Tables & Figures Where tables and figures (graphs, charts and diagrams) are used they should, as far as possible, be given margins equal to or greater than a page of text.

They should be displayed or pasted into the dissertation as near as possible to the relevant text.

Each one should be numbered consecutively, for example, Table 1, Figure 1, etc.

Font You are advised to use either Times New Roman or Arial (this font) – do not use Comic Sans MS for example.
Font size Font size 11 or 12 (this is in size 11) should be used. The size of the chapter headings and section headings are left to your discretion but should not be unduly large.
Bolding It is normal to just bold headings and not bold what you think are key words.
Italics Italics should only be used for direct quotations.
Underlining There is no need to underline anything in the dissertation.

Submission of the dissertation

 

  • You should submit one hard paper copy of your dissertation to the academic office and one electronic copy via turnitin. ALL should be submitted before 1.00pm on the due date. Note that you must also submit the Research Logbook to the academic office at the same time as the hardcopy of the dissertation.

 

The following points should be adhered to when submitting your dissertation:

 

  • The hardcopy should have your supervisor’s name on (who will be the first marker)
  • No hard copy of the dissertation will be returned to you after submission. If you want your own copy you will have to print additional copies.

 

To submit your dissertation electronically you need to:

 

  • Submit through Blackboard / Turnitin.
    • Go into the Service Industries Dissertation course on your Blackboard page.
    • Click on the Assignments banner on the left hand side of the screen.
  • Follow the instructions.
  • This electronic copy should be from the Title page to the end of the References.
    • Do not submit the appendices as part of the electronic copy
    • Because Blackboard / Turnitin is a computerised system, it does not allow you to submit after the deadline. You must therefore submit the electronic copy (well) before the deadline time and date.

 

 

The university and module staff reserve the right to review the dissertation using the Turnitin software.

 

 

 

Second marker and the External Examiner

 

Your dissertation maybe selected for second marking as part of the University’s procedures to ensure fairness and consistency and to adhere with Quality requirements. A sample of dissertations are also reviewed by the External Examiner.

 

Late submission and extensions

 

Late submission relates to both the paper submission and the electronic submission. You must treat all copies as basically one and the same, as the rules apply to all three as though they are one copy. The following table shows the various combinations of submissions and whether they will be regarded as a late submission or not:

 

Submit by the dissertation date Outcome
1 Hard copy + Electronic copy + Research Logbook OK
1 Hard copy Late submission
1 Hard copy + Electronic copy Late submission
1 Hard copy + Research Logbook Late submission
Electronic copy + Research Logbook Late submission
Electronic copy only Late submission
Nothing Late submission

 

Thus, unless you submit everything by the hand-in deadline for the dissertation then you will be in a ‘late submission’ situation.

 

The penalty for late submission of either the hard copy, the research logbook and/or an electronic copy by the stated dissertation hand-in date is dependent on whether or not an extension has been given. The table below shows the various possibilities:

 

Circumstance Outcome
Extension granted and missing work submitted by agreed extended date. Full marks

awarded

Extension granted and missing work submitted after agreed extended date. 0%
No extension granted and missing work submitted within 5 working days of stated dissertation date. Maximum of 40% awarded
No extension granted and missing work submitted after 5 working days of stated dissertation date. 0%
Nothing submitted. 0%

 

It is only in extreme circumstances that extensions are given for the dissertation (please discuss with your dissertation supervisor). An extension request form can be obtained from the academic office, which must be signed by your course leader with a new agreed hand-in date.  If you have any doubts at all about whether you have been given an extension you should contact your course leader.

 

The granting of an extension is only done in exceptional and unforeseen circumstances as you are expected to manage your time effectively. One of the main reasons students apply for extensions tend to be because of computer problems especially in the LIBRARY.

 

There could be 400 students or more on this module having to submit their dissertations with you at approximately the same time. Hence the pressure on computing and especially printing and binding facilities is extremely high.

 

In the past the student network failed on the hand-in date and caught out a number of poorly organised students. In one year there was a virus in the LIBRARY that ruined a number of student’s work at the last minute. Failure of printers, computers or corrupt memory sticks etc is not an acceptable reason for an extension.

 

If you have a computer related problem you should see the module leader and negotiate a slightly later hand-in time – normally a couple of hours later (your case is only believable if it will take a brief time to print after computer problems are resolved). At most the hand-in will be postponed until the next day – but this is very rare.

 

To overcome these potential problems:

 

 

Get ahead of yourself.

 

Do not leave printing and binding to the hand-in day, or even the day before.

 

Aim to submit both the hardcopy, research logbook and the electronic copies at least one day before the deadline date (you should have completed the dissertation by then anyway).

 

 

Mitigation

 

For more serious circumstances you should apply for mitigation – although considerable reasons have to be given. If mitigation is approved any decisions and marks awarded will be in accordance with the decision of the Mitigation Board. This may delay the awarding of your degree.

 

If you do not know the formal procedure for mitigation you should contact your Module leader and/or the academic office. Please notify your dissertation supervisor if you are applying for mitigation.

 

After submission of the dissertation

 

Viva voce

 

In certain circumstances, students should be prepared to attend a viva voce examination if requested to do so. This is usually required if the dissertation is considered to be a borderline pass or if the truth or originality of the work is in question.  We try to do this as soon as possible after the work has been looked at. You must be available to attend a viva voice if required up until the end of Semester 2.

 

Until you receive your final results from the University you should keep all drafts of your dissertation and materials especially those used in your primary data collection such as recordings, interview transcripts and completed questionnaires etc.  You could be asked to produce them to verify your work.

 

If you are not able to produce these materials then your tutors will be very suspicious about whether you have, for example, collected the data yourself.

 

Marking of the dissertation

 

Some dissertations are double-marked by the supervisor and second marker. They will then meet to agree a final mark.

 

The mark is then moderated by a panel of dissertation supervisors who will look at the range of dissertations, paying particular attention to consistency across classifications, fails, firsts and any borderlines cases.

 

The overall module mark (dissertation and research logbook) is also considered and if it falls within 2% of the next classification, and if the dissertation itself achieved a mark in the higher classification and has been pulled down to a lower classification by a poor mark on the research logbook, the overall module mark may be given the higher classification if the supervisor and the panel think it is appropriate and a true reflection of the student’s abilities as evidenced by the final dissertation.

 

A sample of dissertations is also viewed by each Course external examiner.

 

The marking criteria for the dissertation is available on Blackboard. You should know these criteria in detail and use them as a checklist on your submission.

 

Resit

 

If your overall mark (weighted mean of research logbook and dissertation) is less than 40% you will be given a resit opportunity. You will be sent one of your copies of your dissertation with the feedback comments from the supervisor with advice on how to improve the dissertation in the deficient areas.

However this resit is usually required to be resubmitted in a fairly short period of time (typically you have about 3 weeks to amend the work). Depending on the faults with your work this can be demanding both in terms of what has to be done and the time constraints you are operating under. This is especially the case if the deficiency is to do with the primary data collection where you may need to collect either some data or more data.

 

For the resit you need to submit the following by 1pm on the due date:

  • 1 hard copy of the resit dissertation with your supervisors name on it
  • 1 electronic copy of the dissertation through turnitin, the link will be in the Assignments folder in Blackboard and marked ‘Resit’.

 

You may be required to resit the Research Logbook. Since the logbook is supposed to be a running record of your project management skills, it is not possible for you to resubmit an improved version of the logbook. In this case you will be set an alternative piece of resit work based on the project management of the module.

 

 

 

Retake

 

If your overall resit module mark is less than 40% then you will be given the opportunity to retake the module again, if you wish to obtain an honours degree.

Retaking the module means:

  • Waiting until the module is next offered – usually the next semester but note this cannot be guaranteed.
  • Enrolling on the module.
  • Paying the module fee.
  • Getting a new module study guide.
  • Attending the dissertation workshops sessions.
  • Submitting a new research logbook.
  • Seeing your supervisor regularly.
  • Submitting the dissertation (paper and electronic copies) by the due date.

 

The following should be noted:

 

  • It will take two semesters to go through this process.
  • There is no guarantee that you will be able to enrol the next semester. This is especially the case if you want to retake in September, as we may not have enough supervisors to supervise all the dissertations then.
  • You may encounter visa problems.

 

To avoid a resit or retake you are advised to read all the documentation so that you know and understand it. This way you should be in a good position to produce a good dissertation.

 

 

Summary of submission dates

 

The table below summarises the submission dates.

 

Timing Submission Dates for SEPTEMBER 2019 starters Assessment
First semester

week 1

Monday 16th September 2019 Publication of supervisor list.
First semester

week 9

Friday 15th November 2019 Submission of all Research Ethics Forms
Second semester

week 15

Tuesday 12th May 2020 Dissertation – Submission of 1 copy of dissertation plus the research logbook to Academic office plus electronic copy via Turnitin.

 

NOTE: You must fulfil ALL the hand-in requirements of the Dissertation on time, that means hard copies and e-copies must be in by the deadline. For e-copies Turnitin will CLOSE 1 minute after the hand-in time given i.e. 1.01pm.

 

 

Allocation of supervisors

 

Supervisors are allocated at the start of the dissertation project in week 1 of the first semester. Every effort is made to match you with a supervisor who has an interest and subject expertise in the topic you have decided upon. We consider this desirable as both parties can engage in an interesting topic together.  However, it is generally considered that the main function of a supervisor at undergraduate level is to guide the student through the process of doing research and not to provide subject knowledge as this is the responsibility of the student.

 

When you have been advised who your supervisor is (see the Dissertation notice board and via Blackboard) you should then make an appointment with them to discuss your project. This is best done by email.

 

The learning support provided in the form of a supervisor will be new to many of you and you will need to work with your supervisor through the process of doing your research. They will expect to have contact with you on a regular basis, see work in progress and discuss your ideas with you.

 

Your supervisor is the first marker for your final dissertation and you should always keep them up to date with what you are doing.  By all means talk to subject lecturers – but always check things out with your supervisor.

 

 

 

 

  • Can I select my supervisor?

 

Unfortunately no, we make the allocation. This is because of staff work loading, lack of knowledge of staff interests and general fairness to all students – as some students will not know the staff.

 

  • Can I change my supervisor once allocated?

 

Once again – no. Once the allocation is made you have to work with that supervisor. In exceptional circumstances supervisors may swap students amongst themselves usually because of the topic area being studied.

 

What can you expect from your supervisor?

 

  • That they will be interested in your research.
  • That they will be available for meetings as needed, bearing in mind reasonable access and the need to negotiate times and dates convenient for both parties. That they are punctual and turn up as arranged.
  • That they will ensure a suitable environment for meetings and offer ‘quality time’ and that they will be prepared for your meetings.
  • That they respond promptly to messages.
  • That they will give constructive and honest feedback on your ideas, your proposal and on draft sections of your dissertation. Each section will only be reviewed once.
  • That they will NOT look at a full draft or do any pre-marking prior to the hand in date.
  • That they will challenge your ideas and expect you to argue your strategies.
  • That they will be supportive.
  • That they will guide you in developing your research methodology.
  • That they will clarify any rules and procedures.
  • That they will mark your research logbook and your final dissertation.

 

What does your supervisor expect from you?

 

  • That you will be interested in and enthusiastic about your research and have generated a topic and ideas for investigation.
  • That you have read all the documentation and have a clear understanding of what is required – that you will ask if something is not clear.
  • That you turn up punctually and are prepared for your meetings/discussions and this means that you can produce a progress report and a clear agenda for discussion.
  • That if you are unable to attend a meeting/discussion, you will give 24 hours notice of cancellation – your supervisor may be coming in at that time just to talk to you.
  • That you respond promptly to messages.
  • That any work that you would like feedback on is given to the supervisor prior to the meeting to allow for considered reflection.
  • That you follow advice and that you are honest about any problems and shortfalls you may be experiencing.
  • That you take responsibility for your own work and recognise that the learning time for this module is 400 hours. (e.g. an average of 13 hours a week for thirty one weeks).
  • That you use your research logbook to make a record of what is agreed at each meeting, together with an agreed time and date of the next meeting.
  • That you drive the relationship – i.e. you make the appointments with your supervisor as and when you need them. It is not the supervisor’s role to chase you.

 

 

Once an appointment is made you must keep it unless you cancel it with plenty of notice (at least 24 hours). There is no easier way to upset a supervisor than by not turning up.

 

 

Frequency of meetings

 

It is essential that you have either several meetings/discussions with your supervisor or get feedback electronically.  If they do not see your work on a regular basis they cannot help you. How many and how long is a matter for you and your supervisor to negotiate to your mutual satisfaction and within your time commitments. However work on the basis that each meeting is business like – so is short and concise i.e. 15 – 20 minutes.

 

One definite meeting that must take place with your supervisor is prior to starting the primary data collection. In particular before you send out any letter, questionnaire or other materials (you are not allowed to use the UWL logo or header in these documents) you need to get approval from your supervisor for the data collection instrument. We don’t want something which contains spelling mistakes, poor grammar or poorly designed questions being sent to people in the industry.

 

You need to give any material to your supervisor a few days before any actual meeting. This allows them time to read the material. Once it has been read a meeting can then be arranged accordingly to get feedback.

 

Having read this guide (possibly a few times) and taken on board the advice remember that many students have gone through this process and come out the other side with excellent work and marks. You are following a well-worn path that we know works. Do not leave things to the last moment but work on a regular basis, set yourself mini-targets and stick to them. Good luck!  On the next page is the final reminder.

 

 

 

 

 

 

 

 

A FINAL REMINDER

 

This module is different to other modules.

 

A dissertation requires a lot of hard work, a lot of reading and a lot of preparation – do not underestimate the task.

 

Do not leave things until the last minute – get started early and aim to finish early. Have a timetable and stick to it.

 

Know the key dates.

 

It is expected that you see your supervisor as you go along.

 

Check that your dissertation follows the stated structure, style and presentation requirements.

 

Know the marking criteria – what are we looking for and assess your own work.

 

Keep all your material until after you receive your results.

 

Always make backup copies of your files (hard drive, two memory sticks and email) and in multiple locations!  Do this throughout the process of producing your dissertation – not just your final version.

 

If in doubt about mitigation/extensions see your course leader or the module leader.

 

Print off and bind your dissertation early to avoid disaster!

 

Hand in the one hardcopy and electronic submission before the deadline.

 

If you want your own copies bound, print extra copies and bind these too.

 

Do not plagiarise any part of your dissertation – know how to cite, quote and use the Harvard System.

 

After you have submitted celebrate (a little, not too much)!

 

 

 

Examine and analyze the strengths and limitations of principles and philosophies which underpin existing service models in mental health care delivery.

PUP 2226 ASSIGNMENT GUIDANCE

On successful completion of the module you will be able to:

  1. Demonstrates enhanced engagement skills and techniques and their application to assessment.
  2. Examine and analyze the strengths and limitations of principles and philosophies which underpin existing service models in mental health care delivery.
  3. Demonstrate and provide an in-depth analysis of holistic assessment principles within mental health care.
  4. Analyze collaborative working in relation to planning and implementation of care.
  5. To demonstrate the ability to adhere, concisely, to the requirements contained within the assessment brief.

Note the guidance given below is a basic guide to assist you with completion of the PUP 2226 assignment.

You will be provided with further support during the module, and the module team advises you to attend all timetabled sessions.

You have been asked to identify a case study from clinical practice demonstrating good understanding of therapeutic engagement skills, appropriate use of assessment tool, goal settings, care planning and collaborative partnerships via the production of a 3500 word assignment based on an identified service user/family from practice that you have worked with or had some contact with. You may choose either a family or individual service user.

Your chosen service user/family should be discussed within assignment support sessions and a brief account of the service user/family should be included in the appendix of your work (please note:- any work included within the appendices is not included within the word count, neither is it marked, it is for additional information purposes only)

Introduction (approx. 250 words)

In relation to learning outcomes 1, 2, 3 and 4, give a brief account of your service user/family (signpost to appendices if appropriate), discuss what will be included within the main body of the assignment, linking to the learning outcomes.  The introduction should make it clear to the reader what is to be discussed within the assignment, remember that if you don’t include something discussed within the introduction, or you include something additional to what was highlighted in the introduction, then this will have an impact on the mark awarded.

Main Body (approx. 3000 words)

  1. Begin by discussing the overall framework i.e. CPA, its underpinning philosophies, impact and advantages and disadvantages in relation to your service user. It is important to demonstrate true engagement with the literature. You need to relate this back to your case study, why is your chosen service user/family on the CPA? What are the specifics of the case study that warrant this? Discuss any complexities within your case study. (LO 2)
  2. Discuss what assessment tool will be utilised i.e. Becks Depression Inventory (BDI) and defend your choice. Explain, using evidence based research, the various engagement strategies that you would need to adopt with your patient.  How would you manage any barriers to communication you encountered and give an account of the specific communication skills used with your service user/family such as open ended, probing questions, reflection and paraphrasing, and why you deemed these appropriate. It is important to relate the theory to practice and you should have collated a number of pieces of literature to assist with this process. Also, discuss completion of assessment and skills required, including who you asked and how you elicited the information needed to gain a comprehensive assessment (from family, carers, other services involved). (LO 1, 3, 4).

Define, briefly what a care plan and its importance within contemporary health care.

  1. Next, begin to formulate 2 problem statements and goals. Concentrate on two problem areas with goals and with appropriate intervention, using the SMART principle (LO 1, 2, 4). It is important to use the literature to support your interventions i.e. evidence based work.

Your problem statement should be in the service user/families own words, for example

‘I really struggle getting to sleep at night, I am often wide awake in the early hours of the morning, then I can’t get out of bed to take the kids to school’

 

You should then provide a long term goal that meets the needs highlighted within the problem statement, for example

 

‘For Sarah to be able to fall asleep within 30 mins of going to bed within 3 weeks’ (make sure that your goals are realistic and achievable, evidence suggests that the average length of time people take to fall asleep is between 10-20 mins, therefore 30 mins is reasonable)

 

Your 2 short term goals should be stepping stones to meeting the long term goal, for example

‘For Sarah to understand her sleep routine and identify areas for improvement within 1 week’

‘For Sarah to have made agreed changes to her sleep routine within 2 weeks’

Alternatively, short term goals can demonstrate smaller improvements leading to the long term goal, for example

‘For Sarah to fall asleep within 1 hour of going to bed’

Or

‘For Sarah to commit to getting out of bed and taking the kids to school regardless of what time she fell asleep’

At this point you discuss, analyse and critique the best available evidence supporting your chosen evidence based interventions used to achieve the goals identified.  These should again be specific to your case study.  Why have you chosen these particular interventions to support your service user/family?  Why have you chosen not to use others when evidence suggests they are considered successful?

Remember we want you to use sub titles during the writing of your care plan

Problem statement

Long Term Goal

Short Term Goals

Interventions

 

  1. Discuss other professionals and their involvement within the care package i.e. social worker role, health care assistant, this may be included within the interventions if appropriate. (LO 2)

Conclusion (approx. 250 words)

Briefly outline what has been discussed within the main body of the assignment, relating it to the learning outcomes.  Consider any conclusions that can be drawn from the literature and highlight any conflicts identified (if identified), including how these were managed.

You must use Harvard referencing throughout and please refer to the marking criteria at the end of the module handbook to be able to self assess the quality of your work prior to submission.

Again, please remember you will be supported throughout this module and will be given further information and advice.

What is the probability that a randomly selected resident in the UON service area was born overseas?

STAT1070 Assignment 1

Justify your answer to each question. This justification can involve hand calculation or providing relevant interpretation of output from SPSS and/or statstar.io. If a question requires hand calculation, please show your working. If a question requires output from statstar.io, please provide and refer to this output accordingly. Do not simply restate SPSS or statstar.io output, but provide concise interpretation of this output where appropriate.

Question 1. [16 marks]

A data set contains information about 120 different female dogs who have bred, 40 of which are labradors, 40 are golden retrievers, and 40 are German shepherds.

The variables are:

Breed    breed of the dog

LitterSize    the number of pups in the dog’s most recent litter

Weight    the weight of the dog, in kilograms

Height    the height of the dog, in centimetres

Temperament   behaviour score, with 5 possible scores: very poor, poor, standard, good, and very good

  • [5 marks] What types of variables are Breed, LitterSize, Weight, Height, and Temperament? Provide a justification for each answer. Your mark for each variable will be based on this justification.
  • [2 marks] Using the output of Figures 1 and 2, describe the distribution of the weight of the dogs.
  • [3 marks] Using the output of Figures 3 and 4, describe the relationship (if any) between breed and temperament.
  • [3 marks] Using the output of Figures 5 and 6, describe the relationship (if any) between weight and height of the dogs.
  • [3 marks] Using the output of Figures 7 and 8, describe the relationship (if any) between litter size and breed.

Figure 1: A histogram and boxplot of the weights of the 120 dogs.

Figure 2: Descriptive statistics of the weights of the 120 dogs.

Figure 3: A stacked bar chart of the temperament by breed for the 120 dogs.

Figure 4: Counts and proportions of temperament by breed for the 120 dogs.

Figure 5: A scatterplot of weight vs height for the 120 dogs.

Figure 6: Correlation output of weight vs height for the 120 dogs.

Figure 7: Side-by-side boxplots of litter size by breed for the 120 dogs.

Figure 8: Descriptive statistics of litter size by breed for the 120 dogs.

Question 2. [15 marks]

To get full marks for the following questions you need to convert the question from words to a mathematical expression (i.e. use mathematical notation), defining your events where necessary, and using correct probability statements.

Suppose the University of Newcastle (UON) service area consists of the three Main Statistical Areas from which most students from the University of Newcastle live: the Central Coast (CC), Hunter excluding Newcastle (HEN), and Lake Macquarie and Newcastle (LMN) areas. According to the Australian Bureau of Statistics, 14.6% of residents in the CC area were born overseas, 8.4% of residents in the HEN area were born overseas, and 11.7% of residents in the LMN area were born overseas. Across the UON service area, 34.6% live in the CC area, 27.0% live in the HEN area, and 38.4% live in the LMN area.

Let B be the event that a resident was born overseas, CC be the event that a resident lives in the Central Coast, HEN be the event that a resident lives in the Hunter excluding Newcastle area, and LMN be the event that a resident lives in the Lake Macquarie and Newcastle area.

  • [3 marks] Construct a tree diagram that summarizes the given probability information.
  • [2 marks] What is the probability that a randomly selected resident in the UON service area is a resident of the Central Coast and was born overseas?
  • [3 marks] What is the probability that a randomly selected resident in the UON service area was born overseas?
  • [2 marks] Are the events B and CC independent? Why or why not?
  • [3 marks] If a randomly selected resident in the UON service area was born overseas, what is the probability that he or she is a resident of the Hunter excluding Newcastle area?
  • [2 marks] In part (c), you found the probability that a randomly selected resident in the UON service area was born overseas. Can you infer that this probability is the same as the probability that a UON student was born overseas? Why or why not?

Question 3. [16 marks]

To get full marks for the following questions you need to convert the question from words to a mathematical expression (i.e. use mathematical notation), defining your random variables where necessary, and using correct probability statements.

Suppose that the IQ of adults is normally distributed with a mean of 100 and standard deviation of

15.

  • [2 marks] What IQ score distinguishes the highest 10%?
  • [3 marks] What is the probability that a randomly selected person has an IQ score between 91 and 118?
  • [2 marks] Suppose people with IQ scores above 125 are eligible to join a high-IQ club. Show that approximately 4.78% of people have an IQ score high enough to be admitted to this particular club.
  • [4 marks] Let X be the number of people in a random sample of 25 who have an IQ score high enough to join the high-IQ club. What probability distribution does X follow? Justify your answer.
  • [2 marks] Using the probability distribution from part (d), find the probability that at least 2 people in the random sample of 25 have IQ scores high enough to join the high-IQ club.
  • [3 marks] Let L be the amount of time (in minutes) it takes a randomly selected applicant to complete an IQ test. Suppose L follows a uniform distribution from 30 to 60. What is the probability that the applicant will finish the test in less than 45 minutes?

Compare the origins of multiculturalism in Australia and Canada. To what extent is Australia a multicultural country?

Essay Questions
1. Compare the origins of multiculturalism in Australia and Canada. To what extent is Australia a multicultural country?

2. Describe the difference between descriptive and substantive representation. Drawing on one or two examples, critically reflect on the advantages and disadvantages of descriptive representation for minority citizens in state or federal electorates.

3. Drawing on a case study from Canada, Australia or the United States, discuss what are the main factors explaining the under-representation of MEM groups in federal politics.

4. Do our representative institutions reflect the ethno-cultural diversity of society, and does it matter? Draw on census and/or legislative data to provide evidence.

5. A question of your choice that has been given approval by the lecturer or tutor (at least 2 weeks prior to the due date). You may like to focus on a particular country of your choice or incorporate some of your own particular interests.

Length: 2,200 words (Bibliographies, footnotes and endnotes will not be included in the word count).

Pass Credit Distinction High Distinction
Contextualisation of issue/case study
Personal or anecdotal overview bearing little relation to the core course themes.
Descriptive overview of issue, long or rambling. Some attempt made to relate to the core course themes.
Provides clear overview of issue related to themes of the course, clearly related to the core course themes.
A clear, succinct and accessible overview of issue and analytical claims.
Related to the core course themes in creative and innovative fashion.
Engagement with literature
Use of literature and additional materials is very limited and/or largely irrelevant. Resources not well integrated.
Shows evidence of engagement with good range of literature but does not always discriminate effectively between sources of information.
Can seek out and locate required information with minimal support. Employs a wide range of relevant literature effectively.
Independently seeks out and locates required information. Is selective and discriminates between sources of information.
Analysis
Account is mostly descriptive, personal and/or anecdotal though relevant to the issue at hand.
Attempts to analyze issue and explain not just what it is but how/why it matters to Politics in theory and in practice.
Provide persuasive analysis of the issue. Can synthesize a number of concepts or factors into a larger idea. Can evaluate the salience & limitations of arguments.
Analysis is sophisticated and nuanced. Analysis evaluates competing ideas from a number of standpoints. Makes and supports persuasive argument(s).
Presentation
Adheres to most expectations regarding the formatting and presentation of work. Bears title and name/studen t ID. Spell checked, grammatically correct.
Adheres to all expectations and conventions with all expected attributes present (introduction , conclusion, well- structured paragraphs, linking phrases).
Adheres to all expectations and conventions with all expected attributes present.
All expected attributes present but have been creatively interpreted to suit personal style and the specific execution of the task. A unique but appropriate presentation of work.
Adherence to academic conventions
Basic referencing accurate and use of a bibliography and or reference list. Lacks consistency.
Consistent system of referencing with minor errors of style or presentation.
Use of academic conventions such as referencing and citation is accurate, consistent and appropriate for the discipline.
Use of academic conventions such as referencing and citation is accurate, consistent and appropriate for the discipline.

Explain what factors contributed to postwar American society and discuss to what extent did all Americans benefit from it.

The Cold War and the Fair Deal 1945-1952

  1. Students will be able to discuss why and how did the cold war between the U.S. and the Soviet Union developed after the Second World War.
  2. Student will discuss what the impact of American efforts to contain the Soviet Union and the expansion of communism were during Truman’s presidency. Please give ESP examples and details.
  3. Analyze  and explain how did Pres. Truman expand the New Deal, then determine the effectiveness of his own “Fair Deal agenda.
  4. List and detail what were the major international developments during 1949-1950 and how they altered U.S. Foreign Policy.
  5. Explain how the Red Scare emerged after the Second World War and discuss its impact on American politics and society.

Ch. 28 Cold War America 1950-1959

  1. List and discuss President Eisenhower’s political philosophy and priorities.
  2. Explain what factors contributed to postwar American society and discuss to what extent did all Americans benefit from it.
  3. Analyze the criticisms of Postwar American society and culture… Be sure to list and define the various forms of dissent and anxiety.
  4. Explain the goals and strategies of the civil rights movement that emerged in the 1950s and discuss its impact at that time.
  5. Detail what were Pres. Eisenhower’s priorities in conducting the nation’s foreign policy and his influence on global affairs.

 

ANSWER QUESTIONS IN THE FOLLOWING ESP…123 FORMAT!

The only questions you need to ask in History

  1. Why is it historically significant? Author’s table of contents of chapters in the textbook
  2. What impact did it have on society? The subject’s that make up the chapter in the textbook which the author is using to discuss a topic.
  3. This will allow you to amass information on the topics mention in whatever the question is.

For example…what economic, social or political event Impacted Change during that time  and why?

For historical representation of documented materials the student must incorporate primary and secondary sources into their responses……

These are the easiest to remember… DATES & DEFINITIONS!

***These would be found in the Chapter Chronology and the Glossary of terms

**** Historical Inquiry response requires 2 distinctive forms of impact yet there are three that students can use as guides 

***ESP=123)

 

Your examples will give specific situations:                      Author will use these in his examples:

Issues/Event……what caused it……Economic……………………………….Money, Trade, Commerce

Problem/Solution…..why it happened…………Social………………………Religion, People, Policy

Affects/Effects…….how & when…….Political…………………………………Laws, Rules, government

 

 

If you left the plates about 8 or more hours in the incubator, what would it do to the zone sizes and results? 

Lab Assignment #3 

Kirby-Bauer  Antimicrobic Sensitivity Testing

Background Information – (Please open and use the LAB NOTES for Kirby-Bauer Sensitivity Test from the weekly notes), also refer the appropriate chapter in the book.

The Kirby-Bauer Test is routinely used in clinical labs to test the efficacy of various antibiotics against microbes.   In this procedure, using a sterile swab, a large size agar plate is inoculated with a predetermined known culture.   The agar is called Mueller-Hinton Agar, and it is specifically used for this kind of testing.  Small paper discs impregnated with an antibiotic are then placed around the plate and the plate is incubated overnight.   There may be up to 12 different discs, each is abbreviated with the name and dosage of an antibiotic. The next day one will see a blanket of bacteria over the plate and possibly clear circles around some or many of the discs where the bacteria has been inhibited by the given antibiotic.  These circles are referred to as a “Zone of Inhibition”.

Each of the zones are measured in millimeters and recorded.   Then one must look up each antibiotic alphabetically on the Sensitivity charts (3 pages) within the chapter and compare the measured result to the reference numbers to determine which column (Resistant, Intermediate or Sensitive) that each particular antibiotic falls under.   You will see that every antibiotic has different reference zone size numbers so that’s why you need to do them individually.   When you are done you can easily compare the efficacy of the different antibiotics to see which are the most or least effective.   Doctors will routinely order this kind of test for their patients, especially if there is a recurring infection and if they need to switch antibiotics for other reasons.

Please pay attention to “the factors which affect zone size” in the Notes because it is very important that the inoculations are done properly for this procedure.

 

Questions:

 

  • Here are some hypothetical results for the following antibiotics. Use the charts in the book to determine the zone ratings (Resistant, Intermediate, Sensitive) for the following disc measurements first for Staphlococci and second for

 

Antibioitic Measured Zone Size Rating- Staph/  Enterobac
Am- 10 14mm  
CF-30 24mm  
E-15 18mm  
Va-30 23mm  
S-10 17mm  
P-10 13mm  
G-10 11mm  
B-10 0 mm  

 

2)  If you have a plate with no zones what does that tell you about the importance of this organism?  Consider your response from both the patient and an epidemiological perspective.  Have you heard of such a thing?   Yes…..so give an example.

3)  If you left the plates about 8 or more hours in the incubator, what would it do to the zone sizes and results?

4)  What zone effects would you get by putting too heavy or light amount of bacterial inoculum on the plates?

5)  Why is this method universally used for epidemiological studies across the country?

6)  Your patient has a bad infection but is allergic to Penicillin so therefore the doctor would categorically reject which other antibiotics for the patient?  Why?

Below is an actual Mueller-Hinton Agar plate already incubated so you can see the growth and the zones of inhibition.  For simplicity the discs are actually alphabetized not abbreviated.

These are the Kirby Bauer results for Escherichia coli isolated from a urine culture.

  1. Novobiocin
  2. Amikacin
  3. Chlorophenicol
  4. Vancomycin
  5. Ciprofloxacin
  6. Cephalothin

Using the sensitivity charts in the chapter, please determine whether this member of the Enterobacteriacae is Susceptible, Intermediate, or Resistant to the previous drugs??