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Conduct some business intelligence for your marketing plan this week. Provide a brief overview of your competition. Who/What is your competition? What influence does your competition have on pricing or providing service? What should you be prepared for?

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Discussion question

Conduct some business intelligence for your marketing plan this week. Provide a brief overview of your competition. Who/What is your competition? What influence does your competition have on pricing or providing service? What should you be prepared for? Review the Competitive Analysis on page 556 of your textbook.

Here is the website of the company   https://www.belimed.com/en-us

Identify and summarize the short-term goals identified in the plan.

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If you are unable to locate your organizations strategic plan you may use the example attached. You are highly encouraged to use your own organizations plan.

Identify and summarize the long-term goals identified in the plan.

Identify and summarize the short-term goals identified in the plan.

Summarize the strategic thinking and key stakeholders as identified in the plan.

Describe the strategies evident in the plan (corporate-level, divisional-level, organizational-level, and/or unit level

Include a brief competitive analysis.

Describe directional strategies appropriate for the organization.

Note strategic alternatives as appropriate.

Discuss value-added services as appropriate.

Explain which job board is the best fit to advertise the position. Provide an explanation why you chose that board and the benefits it offers over the others.

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You are a recruiter for an organization that is planning on expanding one of its departments. You are tasked with finding a highly skilled knowledge worker. The type of industry and the position are your choice. Create a job description for the position detailing the tasks, tools, technology, knowledge, skills, abilities, and education requirements for the position. Then, conduct a competitive analysis of at least five different internet job boards. Identify the different services and career focuses they each have. Do they target executives, general laborers, IT, HR, education, state owned, or something different? Create a table of information displaying the different services offered. Explain which job board is the best fit to advertise the position. Provide an explanation why you chose that board and the benefits it offers over the others.

Identify and summarize the long-term goals identified in the plan.

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Analyze an existing strategic plan-Module 4 (100 points)

This is a formal APA paper that should be 3-5 pages in length, excluding the title and reference pages. You should use 2-3 references plus the strategic plan to support your work. It is not necessary to include the strategic plan in your assignment but rather reference it per APA where applicable. If you are unable to locate your organization’s strategic plan you may use the example attached. You are highly encouraged to use your own organization’s plan.

Identify and summarize the long-term goals identified in the plan.
Identify and summarize the short-term goals identified in the plan.
Summarize the strategic thinking and key stakeholders as identified in the plan.
Describe the strategies evident in the plan (corporate-level, divisional-level, organizational-level, and/or unit level
Include a brief competitive analysis.
Describe directional strategies appropriate for the organization.
Note strategic alternatives as appropriate.
Discuss value-added services as appropriate.

Identify and summarize the short-term goals identified in the plan.

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Analyze an existing strategic plan-Module 4 (100 points)

This is a formal APA paper that should be 3-5 pages in length, excluding the title and reference pages. You should use 2-3 references plus the strategic plan to support your work. It is not necessary to include the strategic plan in your assignment but rather reference it per APA where applicable. If you are unable to locate your organization’s strategic plan you may use the example attached. You are highly encouraged to use your own organization’s plan.

Identify and summarize the long-term goals identified in the plan.
Identify and summarize the short-term goals identified in the plan.
Summarize the strategic thinking and key stakeholders as identified in the plan.
Describe the strategies evident in the plan (corporate-level, divisional-level, organizational-level, and/or unit level
Include a brief competitive analysis.
Describe directional strategies appropriate for the organization.
Note strategic alternatives as appropriate.
Discuss value-added services as appropriate.

Execute a Competitive analysis and evaluate competitive schools Points of parity and points of difference for coding bootcamp

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Execute a Competitive analysis and evaluate competitive schools Points of parity and points of difference for coding bootcamp

Step 2: Leverage the point of difference to create a positioning strategy and create their value proposition.

Points of parity

Points of differences

Analysis

Critical Success factors

Recommendation

Price

Duration

Languages

List of colleges
UCI
UCLA
Lambda School
Learning Fuze
Sabio
Coding Dojo

How many people (or animals) will be using the product

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Write up: Biopure Due 11/11 6:30pm 3 page 1.5 space.

Recommended Analytical Structure

(3 pages + Exhibits)

I.                    Brief description of the Background behind the Decision. (Should enter to the animal or Human market)II.                 Recommendation

  • Takes Go/No-go decision for Oxyglobin or for Hemopure
  • Clearly identifies target segment(s)
  • Positioning which matches target
  • Proposed marketing mix
  • Price
  • Channel/ Sales Force
  • Basis for Recommendation

As we have learnt in class, market selection is based on three criteria:

1) Opportunity – market potential for each market

2) Fit – strategic considerations (such as production capacity)

3) Competitive analysis (specifically for the human market)

Then,

Comparison of pros and cons of your marketing decisions: price, target, channel.

Just a few pointers so you can work on the Biopure case at ease.

First of all, your recommendation should be:

whether Biopure should enter the Animal or the Human market and how to do it.

Your basis for recommendation should be based on:

  1. Strategic and qualitative (SWOT-based) assessments of the opportunity (both opportunities).
  2. Market sizing of revenue potential (also of both markets).

In order to do number 2, remember that you have to figure out:

  1. How many people (or animals) will be using the product
  2. How much (how many units) of it they will use

At this point you have units.  Now, since both markets have very different average prices, it is better if you transform units into dollars by multiplying by average price (now you have revenue potential).

Then have into consideration if the revenue potential will be all for Biopure or whether they may have to share it with competing companies.

Good luck.  Email me with issues at any point.

 

 

 

 

 

 

 

For your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations.

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Situation Analysis – Opportunities (15 marks) –Identify and describe a minimum of three opportunities. These are external to the company (not potential strategic choices for the company) and focus on the factors identified in the CREST and competitive analysis. You must support each opportunity, which you identify by relevant and appropriately cited evidence, and clearly articulate how each opportunity will affect the company’s future. In this section, for your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the opportunity points that are high probability/high impact, followed by high probability/low impact and so on. Be sure only to address the points that are relevant to the decision you need to make/recommend.
Scenario – Walmart+ Membership Service
Walmart recently announced its new membership service called Walmart Plus. For more information, see the following pages:
https://www.businessinsider.com/walmart-plus-price
https://www.forbes.com/sites/lanabandoim/2020/09/01/can-walmarts-new-membership-service-compete-with-amazon-prime/#28edb2b068ff
https://www.marketingdive.com/news/walmart-to-launch-its-walmart-membership-service/584497/?MessageRunDetailID=3266003428&PostID=19056347&utm_medium=email&utm_source=rasa_io
It is believed that Walmart Plus is Amazon prime’s competitor despite some differences between the two programs. Your team has been asked by the Walmart Canada executive team to conduct a situation analysis and make a full marketing mix recommendations regarding the launch of this service in Canada. Please note that the Walmart Canada executive team is interested in CANADIAN data, (not US or global data). The executive team will heavily discount analysis based on US or global data. It is imperative that your team visit the Ryerson Library to research Canada data to support your analysis. Based on your situation analysis, would you recommend Walmart to offer this service in Canada? Why or why not?

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