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What is unique about the context of the hospitality and tourism industry? How do leaders excel in this context? How do current managers and faculty members define/talk about/say is important about leading in the context of the hospitality and tourism industry?

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LEADERSHIP DEVELOPMENT PLAN

Assignment Overview

The LDP assignment synthesizes phase one & two of the HTM 301 course into a personalized plan. This assignment will help students to initiate a personalized plan for enhancing HTM competencies within the context of coursework, meaningful experiences, and professional passions.

Section One: Vision and Goals – This section asks students to envision their dream job consistent with their thoughts on the ideal leader and personal values. Students will represent their visions and goals in a visual representation in the form of a professional passions mind map.

Section Two: Reflections – This section guides students through a series of reflection questions where students synthesize what they learned about themselves and consider their own strengths and weaknesses related to their vision and goals.

Section Three: Competency Assessment – In this section, students list four specific behaviors for each of the 12 competencies. Students then synthesize their feedback and reflections to assess themselves on each competency.

Section Four: Personalized Development Activity – The final section of the LDP commits the student to enhancing their leadership competencies through the ongoing process of customized learning. Students identify three competencies they want to improve and, based on this, they develop an activity to complete in a future semester.

 

REQUIRED:

1. Completed Development Plan (all four sections, for HTM students specifically) represented on the students individual e-portfolio. Your mind map should be represented under the “professional passions” tab, while the rest of your LDP should be represented under “coursework highlights”. Do not simply upload links to documents, your work must be embedded onto your website.

Section One: Vision and Goals

About Me

Student Name ____________________________________

Section and Semester ____________________________________

Degree Emphasis ____________________________________

Current Job ____________________________________

Expected Graduation ____________________________________

My PRINT ____________________________________

The Ideal Hospitality Leader

What is unique about the context of the hospitality and tourism industry?

How do leaders excel in this context?

How do current managers and faculty members define/talk about/say is important about leading in the context of the hospitality and tourism industry?

How has my view of leading in the hospitality and tourism industry changed?

What are the behaviors for each of the competencies that are most connected to my vision of the ideal leader in the HTM context?

 

Provide a narrative about your vision of the ideal leader in the hospitality and tourism context and the leader you envision yourself becoming.

 

Career Goals

Use the following questions to guide you in your narrative. You do not have to answer each question one by one.

What are the possible ways to sustain the lifestyle I want in the experience economy?

What kind of work would take advantage of my talents, as I perceive them now?

What am I considering that I never thought possible before?

Even though the job doesn’t exist today, how would I really like to spend my time?

 

Based on what you know about your values, passions, and talents, what would be your dream career in the long term? Hint: Think Bigger.

What would be an ideal position/career/life choice for you 5 years after graduating?

 

List a short-term career goal – achieved by your graduation date.

Other Goals

What extra curricular things could I do to help toward my dream job?

What scares me that I should try to overcome?

What skills do I think I want to develop?

How can I get more involved in the industry in ways that suit my personality?

Who do I know that I should reach out to that might help with my career?

How can I learn more about the possibilities for me upon graduation?

 

Identify 3 goals for your college journey. Begin each statement I Will…

1. I will

2. I will

3. I will

 

Professional Passions Mind Map

Mind maps help you to organize and process complex and interwoven ideas and information. Using the information you’ve brainstormed on above, create a visual representation of your own mind map answering the following questions that correspond with the blue section of the mind map. Your map may be hand drawn or created using software of your choice. You will also need to write a short paragraph to accompany your map, providing a short description of what your map represents. Use the questions below to help guide you in creating your map and crafting your write up.

  • Your Big WHY? You need to know WHY you want to do the work. Write down exactly WHY you want to do your dream job, or reach certain goals. Clarity in this are will help you make intentional decisions moving forward.
  • Your Network: Who do you know? Think of people in your professional network that have been helpful in the past and those that could be helpful in the future. Describe ways in which you can work on building relationships with these people to help you get closer to your dream job.
  • Experience: What job do you have right now? Define your current role. What jobs, internships, externships or volunteer experiences have you had in the past? Write down the skills sets you’ve gained.
  • Execution Strategies: This is your roadmap. These are strategies that you will implement to step closer to your career goals.
  • Ideal Company: Who is your ideal company? If you don’t know, what does your ideal company look like? Do some research to see who aligns with your core values the best.
  • Ideal Professional Self: Describe your ideal professional self in 25 words or less. How do you want people to see you? What words or phrases do you want them to use when they describe you?

Section Two: Reflections

Simulation

 

Reflect on your strengths and weaknesses during the simulations. Identify the changes you would make if you were to take part in a second simulation. What areas do you think you could most improve upon?

 

My Perception and the Perceptions of Others

Use the following questions to guide you in your narrative. You do not have to answer each question one by one.

What did the industry observer say I did well/competency strengths?

How do my peers talk about my role on a team?

How did feedback from others surprise me?

What were the key lessons from my mentor network?

What disappointed me?

What exhilarated me?

What can I change/not change?

What would I do differently if I could?

What is my role in the outcomes of the semester?

Consider the questions above and synthesize what you learned about yourself this semester.

Section Three: Competency Assessment

For each competency, list four behaviors that convey the essence of the competency in action aligned with your vision of the ideal leader in hospitality and tourism. You may find it helpful to review the competency definitions article and industry interviews. Then, for each competency, assess yourself currently using the rating scale below. These ratings will serve as your baseline assessment, and you will reassess your own development in future semesters. Your ratings are for the purpose of learning and growth only—ratings will not influence course grades. Enter a number of 1 through 7 for yourself for each of the competencies.

Determine the number of FTEs (full-time equivalents) ROI staff that is needed for the listed ROI processes if the volumes were merged and managed by the HIM department.

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Performance Standard

Evaluate staffing needs to facilitate a functional health information management unit.

The HIM department includes the Release of Information function for LiveWell Healthcare which includes the hospital, the Emergency Department, the Surgery Center and the LiveWell Medical Office Building that houses 25 providers. It is connected to the hospital facility by an elevated walkway which is convenient for patients and their families. Recently, LiveWell on boarded a smaller medical office building in a neighboring town, Pontiac. Pontiac Medical Professionals (PMP) has 12 medical providers, and the onboarding process has included the evaluation of services that can be absorbed at LiveWell by existing LiveWell staff. The existing staff of PMP and LiveWell HIM is currently being reviewed because completion of Release of Information duties is under scrutiny and ROI has been problematic at PMP because basically anyone who gets a request handles it – there are no procedural norms. Staffing for both is listed below as well as the existing count of ROI processes:

LiveWell HIM Department

PMP (Now LiveWell Pontiac)

Staffing
One Director (1 FTE)

RPU Supervisor (Record Processing Unit) (1 FTE)

Coding Supervisor (1 FTE)

14 Coders (12.5 FTE)

8 Medical Transcriptionists (7 FTE)

6 Chart Analysts (6 FTE)

3 Document Imaging Technicians (3 FTE)

2 Physician Incomplete Coordinators (1.5 FTE)

2 Coding Facilitators (2 FTE)

1 Data Analyst(1 FTE)

1  Documentation Integrity Specialist (1 FTE)

1 Cancer Registrar (1 FTE)

1 Release of Information Coordinator (1 FTE)

1 ROI Support Staff (0.5 FTE))

 12 Providers

8 RNS (6 Full time, 2 Part time)

10 LPNS (6 Full time, 4 Part time)

8 Medical Assistants

4 Receptionists

4 Coders

 
Volume of ROI Processes

(assume 52 weeks per year, 5 days per week, 260 workdays per year)
5 per day– attorney requests

5 per week – subpoenas

9 per day – insurance requests

20 per day -walk-in requests

1 per day miscellaneous request

20 pieces of mail each day

 1 per week- attorney requests

1 per month – subpoenas

3 per day – insurance requests

3 per day -walk-in requests

 
  1. Determine the number of FTEs (full-time equivalents) ROI staff that is needed for the listed ROI processes if the volumes were merged and managed by the HIM department. A full-time equivalent works 2080 hours annually (12 months). One FTE = 2080 hours. Use standard rounding for your calculations.

Record your answer in full-time equivalents here:

Number of FTEs Needed for all ROI Processes =

Processing time for each request type is as follows:

35 minutes to complete- attorney requests

2.5 hours to complete – subpoenas

45 minutes to complete – insurance requests

10 minutes to complete -walk-in requests

30 minutes to complete – miscellaneous requests

30 minutes to open/log – mail each day

 

  1. Next compare the existing number of HIM FTEs in ROI to the number of Needed FTEs (#1 above) and assess the need for additional ROI staffing. Be sure to use data to support your assessment. Record your assessment and recommendation for staffing here:

 

Existing HIM FTEs in ROI= Needed FTEs in ROI=
Assessment for ROI staffing needs with supportive data:

 

What is meant by evidence for nursing? Describe the difference between local and global evidence? In what situation would the use of local evidence be more desirable than external evidence?

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Critical thinking question

Create a Microsoft Word document and answer the following questions based on this module’s readings. Your response should be a minimum of 3–5 sentences in length, original (in your own words), and use professional writing.

  1. What is meant by evidence for nursing?
  2. Describe the difference between local and global evidence?
  3. In what situation would the use of local evidence be more desirable than external evidence?
  4. What databases/electronic sources of information enable you to access international evidence?
  5. You are having coffee with a fellow student or colleague who thinks that theory, frameworks, and models are a waste of time and have nothing to do with practical nursing care. How might you argue that they can help you in daily nursing practice?
  6. Can you imagine different situations or contexts in which one model may fit better and another in which you might adapt another model? Explain.

What do some fans of Harry Potter feel the must do to still be able to love Harry Potter in the face of what they find problematic about JK Rowling?

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Doing 20 multiple choices question.

Question 1 (2 points)

 

Saved

When it comes to rules, what are the parallels between team sports and the US markets and legal systems?

Question 1 options:

  Rules are universal, transparent, and legitimate
  Rules can be changed depending on who controls the game
  All of these
  Rules are agreed upon before each situation

Question 2 (2 points)

 

Saved

What was the prerequisite for the rise of team sports?

Question 2 options:

  A longer childhood
  A harder childhood
  A shorter childhood
  None of these

Question 3 (2 points)

 

Saved

What is the younger Millennials’ social justice cause?

Question 3 options:

   

1) Feminism
   

2) Gay rights
   

3) Transgender rights
   

4) Patriarchy

Question 4 (2 points)

 

Saved

The author says Snape is

Question 4 options:

   

1) A victim and a bully
   

2) A villain and a hero
   

3) All of these
   

4) The true moral center of the Potterverse

Question 5 (2 points)

 

Saved

What is unacceptable among progressive activists?

Question 5 options:

   

1) Blaming a victim for their sexual assault
   

2) Questioning someone’s gender identity
   

3) Both of these
   

4) Neither of these

Question 6 (2 points)

 

Saved

What has allowed Millennial fans to relieve some of of their unease with the problematic aspects of Harry Potter?

Question 6 options:

   

1) Both of these
   

2) Remembering when it was written
   

3) Fan fiction
   

4) Neither of these

Question 7 (2 points)

 

Saved

Why does the author say that the parallel between sports stars and classical heroes is only partial?

Question 7 options:

  Neither of these
  Sports stars for do not change history
  Both of these
  Sports stars don’t display the virtues heroes do

Question 8 (2 points)

 

Saved

Human existence became less routinized and predictable, and people began to move about, change jobs, and encounter others because of what major historical event?

Question 8 options:

   

A) The Neolithic Revolution
   

B) The Industrial Revolution
   

C) The American Revolution
   

D) The Electronic Revolution

Question 9 (2 points)

 

Saved

The author of the article is both glum and comforted that her favorite author is not around and she won’t have to wrestle with being disappointed by him in any way.

Question 9 options:

  1) True
  2) False

Question 10 (2 points)

 

Saved

What did JK Rowling do after the books had already been written that caused unease?

Question 10 options:

   

1) Revealed she didn’t like one of the main characters
   

2) Changed the ending of a book
   

3) Declared that one of the characters was gay.
   

4) All of these

Question 11 (2 points)

 

Saved

What is a major difference between movie stars and sports stars?

Question 11 options:

  Movie stars attract attention
  What sports stars do for a living is unscripted and authentic
  Movie stars have their lives detailed in the media
  People pay to see sports stars do what they do

Question 12 (2 points)

 

Saved

Which of these is not a satisfaction of life that team sports bring to Americans that only religion brought before?

Question 12 options:

  A welcome diversion from routine
  A model of coherence and clarity
  Something over which to unite with others
  Heroic examples to admire and emulate

Question 13 (2 points)

 

Saved

When it comes to your parents, what is an important part of growing up, according to the author?

Question 13 options:

   

1) Realizing they are human
   

2) Realizing they are flawed
   

3) All of these
   

4) Realizing their values are different from yours

Question 14 (2 points)

 

Saved

The author blames these Millennials for their inability to adult at the same pace that their parents did.

Question 14 options:

  1) True
  2) False

Question 15 (2 points)

 

Saved

What is the author finally ready to admit?

Question 15 options:

   

1) Both of these
   

2) Harry Potter books were overrated
   

3) She was the world’s most annoying teenager
   

4) Neither of these

Question 16 (2 points)

 

Saved

What are uniforms a demonstration of in sports?

Question 16 options:

  None of these
  Egalitarianism
  Individualism
  Despotism

Question 17 (2 points)

 

Saved

What do some fans of Harry Potter feel the must do to still be able to love Harry Potter in the face of what they find problematic about JK Rowling?

Question 17 options:

   

1) Make peace with their disappointment
   

2) Fight it out with the author until she gets it right
   

3) Remove the author from existence
   

4) None of these

Question 18 (2 points)

 

Saved

The Harry Potter series books is very much still considered progressive for our current times.

Question 18 options:

  1) True
  2) False

Question 19 (2 points)

 

Saved

What did JK Rowling argued taught her the value of single-sex space

Question 19 options:

   

1) Her study of feminist theory in college
   

2) Her experience as a single mother
   

3) Her personal experience with domestic violence
   

4) All of these

Question 20 (2 points)

 

Saved

How has the author’s view on religion change?

Question 20 options:

   

1) She is no longer an atheist
   

2) She has become converted to Judaism
   

3) She see religion as having a positive impact on her morality
   

4) None of these

 

With your upcoming speech in mind, how important is it that we use accurate language versus clear language in our upcoming presentations?

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Speech

Tribute speeches often evoke more colorful, and detailed language to help our audience understand the emotions we are feeling, or the significance of the person being discussed. With your upcoming speech in mind, how important is it that we use accurate language versus clear language in our upcoming presentations?

For example, your mother may be “the greatest,” but my mother could be as well for completely different reasons! What is the role we have as an ethical, but dynamic speaker in this case?

Briefly describe your role in the internship? What differences have you noticed as you have transitioned from your role as student to intern?

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Internship First Discussion

Student should initiate a post and reply to at least 3 of their colleagues as this will open more interaction and expression among students as each student has his/her own unique experience

First discussion should include the following questions:

1-Briefly describe your role in the internship?

2-What differences have you noticed as you have transitioned from your role as student to intern?

3-What new knowledge or skill did you learn since the beginning of the internship?

What was the interview experience like? Did it give you any new insight on issues you learned about this semester?

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Interview Write up

Because your paper will be only about 4-5 pages (double-spaced), you will inevitably not use all of the information you collect in your interview – and this is normal in any research (qualitative or quantitative). Your task will be to select excerpts from the interviews in order to illustrate several main points.

As you begin to think about organizing your collected data and writing your paper, you will need to pull out themes running through the interviews. In particular, think about similarities and differences in your informants’ experiences of being a woman/man/other gender. For instance, perhaps you find that their experiences in paid work are vastly different, but their experiences in intimate relationships have some similarities. If so, you can use direct quotes from the interviewees to illustrate the discussion of these themes. The organization of your paper will be very important to your overall grade on this assignment; the paper should include the following sections (clearly labeled):

1.An Introduction to the paper in which you briefly discuss what you see as your major findings (i.e., what interesting issues about family emerged from your interviews). The introduction should include a brief description of the key informants.

2.Results of the data will form the bulk of the paper. It is critical that you link your data to concepts, theories, and issues that we’ve been discussing and reading about in class. *Put each concept or theory you use in your paper in bold font the first time you use it (and normal font subsequent times). You can’t discuss all issues; you’ll need to select the ones that are most clearly related to your interviewees and your data. Do not simply describe the interviews from start to finish, and don’t try to include all the date you collect.

3.The Conclusion should very briefly summarize your interview experiences. You should address questions like the following: What was the interview experience like? Did it give you any new insight on issues you learned about this semester?

Read the case that is provided in CONTENT. Provide your analysis of the case using the decision making process.

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Decision Making Final Case

Case – Final
1. Read the case that is provided in CONTENT.
2. Provide your analysis of the case using the decision making process. See below for specific instructions.

  • https://www.studypool.com/questions/download?id=2833644&path=uploads/questions/1736133/20230503234703growing_managers_case.pdf&fileDownloadName=attachment_3

INSTRUCTIONS:
– Use information from Smart Choices to write the paper (also fine to use other materials from class, but this format for decision making is based on that book).
– A summary of Smart Choices is provided in CONTENT.
– Use a formal writing style – well organized paragraphs and well written sentences.
– Provide references at the end of the paper (this does not count as one of the pages)
– Use this outline below to analyze the case (be sure to include the topic title for each section in the paper.)
– The assignment will likely be at least 6 pages typed, double spaced.***
– Be sure to discuss case issues throughout the different topics in a way that helps to analyze the case for that topic.
– Post to DROPBOX.

Topics to Cover and Instructions:
– Summary of Issue in the Case
o Be sure to describe the main points in the case that lead to the issue you define as the problem.

– Problem
o this is the issue to solve in the case. Explain why this is the problem issue (be sure it is not a symptom!!)

– Objectives
o See Chapter 3 in Smart Choices and the handout in CONTENT.

– Alternatives
o Select at least 2 alternatives. Explain why they are viable/good alternatives.

– Consequences for Alternatives
o Provide discussion (using a table would be a good approach; like the table on p. 65 – or in the handout from Smart Choices in CONTENT) that shows the assessment of the objectives for each alternative

– Decision Alternative
o Select the alternative that you think best fits the problem and objectives and explain why.

Explain what a thought experiments is. Explain the benefits of thought experiments. Explain the limitations of thought experiments.

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Philosophy Question

Same formatting and grading guidelines as previous papers (5-7pgs, 12pt font, double spaced, etc). Please see other assignment sheets if you have any questions. The final paper is intended to be rather straightforward.

  • Explain what a thought experiments is.
  • Explain the benefits of thought experiments.
  • Explain the limitations of thought experiments.

That’s it. At a more detailed level –

  • Make sure to include a pair of thought experiments – like the Trolley Problem cases – where you’re supposed to draw 2 conflicting conclusions about the scenarios. These can be Trolley vs. Organ Transplant; Chairmen; your own; or other researched examples
  • Make sure to describe each scenario. Explain the conclusion. Present the basic principle that explains the conclusion. (e.g., Trolley Driver = redirect trolley, killing 1 less bad than killing 5, pure consequentialist reasoning; Organ Transplant = no surgery, killing 1 worse than letting 5 die, not consequentialist – maybe something about killing being worse than letting people die.) This will be harder if you make up your own cases, but its totally up to you.
  • When you explain what a thought experiment is, you might consider comparing to scientific experiments. Explain what is “experimental” about them? What are we supposed to be able to get from them? What is the methodology (<= super important). We said a lot about this in class, so feel free to address anything that seems important.
  • We talked about a lot of pros/cons. It is okay for you to favor one side and to ultimately conclude that they’re no good (or great!), but make sure you give each side a balanced discussion.
  • If you like thought experiments, you might focus on something more like the Trolley Problem, since it has generated a lot of important discussion. If you hate them, you might focus on the Chairmen because the study had some obvious flaws. This is not necessary however. Talk about whichever you like however you like. Use your judgment.
  • You may limit your discussion to an abstract discussion. Once you give your pair of cases, you needn’t talk about the philosophical/ethical substance of the cases or the disagreement they cause. You would only need to talk about, for example, how the method works in the context of the cases. Basically, use the cases to explain how the method works.
  • However, you may choose to engage with the philosophical debate. One place this might show up is when talking about pros/cons. For example, you might note that thought experiments like the Trolley problem can help us get to generalizable principles. While it might intuitively seem like we’re making inconsistent judgments about the different cases (and therefore getting different conclusions), it might turn out that there’s a more general explanation for our intuitions. The DDE, for example, seems to be able to explain both. The DDE is….The thought experiments helps us discover this by…You get it? You do not need to do this sort of applied work. This is just one way to approach the problem.
  • You might consider trying the new Intro. style that I suggested, but you do not have to do that. If you’re comfortable with the Intro. style I already taught you and want to stick with it – go ahead. Try the new style (just presenting the pair of cases at the intro and offering a brief analysis) only if you feel like it. Its a chance to shake things up, but don’t do it if you think you have a better way of introducing the cases. I suggested this only because I know some of you will struggle effectively incorporating the cases into the paper. This will be especially true for people who only want to do the more abstract analysis. This way, you can introduce them. Say that they’re important. Give the general intro. to say what you’ll do in the paper in light of this interesting methodology, and then just sort of abandon the cases. If you know how to tie them in more organically, please do so. There are many many ways of incorporating the thought experiments into the paper.

Determine 2 countries where you believe Jones Soda will do successfully. Name those two countries. Make sure the Jones Soda is not sold in those countries.

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PROMOTE JONES SODA

Objective:

Promotional Activities appears to be the easiest element of Marketing 4P. However, it has its own challenges:

  • Social Media is quite prominent, but not all platforms of social media are available throughout the world
  • Internet is not necessarily available or reliable at some parts of the world
  • Traditional media (TV, Billboard, Transit Ads, Print, Flyers, etc. ) is still heavily used in many parts of the world
  • Different medium of traditional media works much better in some countries than others
  • Literacy rate is not necessarily high in some parts of the world, making written messages difficult to disseminate
  • Translation of promotional messages, slogans, brand promises have known to be lost in translation or mistranslated (e.g. Coca Cola, Nova, etc.)
  • Package Labeling practices differ globally (legal requirements, labeling standards, etc.)
    (Package is considered the last piece of advertisement consumers see before purchasing)

The objective of this assignment is to evaluate what a global company needs to consider in how to engage and stay relevant to consumers through promotional activities, considering the cultural differences.

You will be researching Jones Soda. Here is the background:
Every great product has a secret formula. Coca-Cola’s legendary recipe is locked deep within the vaults in its Atlanta headquarters. KFC mixes different parts of its 11 herbs and spices at three separate facilities to safeguard the Colonel’s secret blend. McDonald’s hunted down its original special-sauce mix for Big Macs last year as part of its turnaround effort.

Jones Soda, the small Seattle soft drink maker, has its own secret ingredient – one that has created buzz, at one point produced 30 percent yearly revenue growth in a flat beverage market, drawn major distribution partners such as Starbucks and Target, and brought in $30 million in annual revenue.

That ingredient: a small but growing following of devout customers.

These are not just any customers — Jones Soda knows its niche. It targets young buyers — 12 to 24-year-old — who appreciate the brand’s wacky, irreverent attitude. By focusing in on these customers, listening to them, and giving them what they want, Jones Soda is thriving in the shadows of the soft drink giants.

Virtually everything about a Jones Soda, from labels to flavors, comes from its carefully targeted customers. The world is not clamoring for another soda, even if it tastes like blue bubblegum. So how do you sell a non-necessity product? (“non-necessity” because it is not an essential food source you need for nutrition)

According to van Stolk (the founder, but no longer CEO), who started Jones Soda in 1986, “People get fired up about Jones because it’s theirs.” It all started with the Web site Jones Soda launched in 1997. Hundreds of comments poured in from customers, and van Stolk quickly took up their suggestions and online votes for neon colors, wacky names (like Fufu Berry, Whoops Ass, MF Grape, and Bada Bing!) and off-beat flavors (including blue bubblegum, crushed melon, and twisted lime — or even strange seasonal flavors like fruitcake of turkey and gravy). Van Stolk also encouraged customers to submit photos, and the eccentric and strangely captivating images on Jones’s stark black-and-white bottle labels have come largely from fans. Jones also stays close to its 12- to 24-year-old customers with a pair of roving RVs. The two flame-festooned vehicles spend nine months out of the year visiting Jones-friendly sites, from small skate parks in the middle of nowhere to major extreme-games competitions such as the X Games.

Whereas its mainstream competitors work at making something for everyone, Jones Soda understands the importance of sticking to its niche. “Even if you’re able to listen to customers from their perspective,” van Stolk says, “not everything we do will be right. But you’ll know more about what you have to do because of it.” So far, Jones Soda has learned that small can be beautiful — and very profitable. Jones Soda may not be in the mainstream anymore in the competitive beverage market, but it is still considered valued brand.

 

Instructions:

(1) Research the following questions below. Your responses should be detailed with no less than 500-word count for the entire submission.

(2) Global Marketing emphasis the importance of research to avoid assumptions based on ethnocentrism. Thus, college level research and critical thinking responses are expected. Include at least 3 credible research sites. MLA citation of sources is required. 5 point penalty for no or wrong citation.

URL only of “www….” will not receive any points.

Example of correct MLA format citation:
Mankiw, N. Gregory. “ECONOMIC VIEW; Too Much Wishful Thinking on Middle-Class Tax Rates.” The New York Times. The New York Times, 20 Feb. 2023. Web. 2 Mar. 2023.

(3) Use single space. Use double space between questions.

(4) Label your responses e.g. Q1 a, b, Q2 a, b, etc.

(5) Upload files in Microsoft Word or PDF. Pages (pgs) or Word Perfect (wps) will NOT be accepted.

Questions:

Q1. Determine 2 countries where you believe Jones Soda will do successfully. (Do not select Canada)
Name those two countries. Make sure the Jones Soda is not sold in those countries.

Q2. Substantiate your choice with research and supporting facts and data. Hint use population, soda consumption rate, sugar consumption rate, availability of competitive brands, etc. Be sure to research and cite the sources.

    1. Facts and Data for country 1
    2. Facts and Data for country 2

Q3. Develop a very brief branding strategy for each country

    1. Design the name of the brand in country 1
      1. Will you keep the same name, Jones Soda?
      2. If you choose to keep the name, why do you think the name, “Jones” will resonate with the consumers in this country?
      3. If you choose to change the name, what will you change it to? Why?
    2. Design the name of the brand in country 2
      1. Will you keep the same name, Jones Soda?
      2. If you choose to keep the name, why do you think the name, “Jones”, will resonate with the consumers in this country?
      3. If you choose to change the name, what will you change it to? Why?

Q4. Design the product label

    1. For country 1. Explain your reason for this design.
    2. For country 2. Explain your reason for this design.

Q5. Design promotional activities

    1. How would you promote this brand in country 1?
      • Select 1 medium (traditional medium such as TV, Billboard, Transit or social such as Facebook, Twitter, etc.). Explain your reason as to why this is the most appropriate,
      • Select 1 event to sponsor or host. Explain your reason as to why this is the most appropriate.
    2. How would you promote this brand in country 2?
      • Select 1 medium (traditional such as TV, Billboard, Transit or social such as Facebook, Twitter, etc.). Explain your reason as to why this is the most appropriate,
      • Select 1 event to sponsor or host. Explain your reason as to why this is the most appropriate.

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Q6. Consider the choices of countries you have analyzed.

    1. Revisit the countries you have studied in terms of (1) brand value, (2) revenue generation, (3) ease of market penetration, (4) ease of promotion execution.
    2. You will be presenting these possibilities to the CEO. Which do you think the company will wish to enter first? (consider the decision criteria listed in “A” above)
    3. Substantiate your choice with researched data and facts.