Analyze the marketing process and identify the diverse factors that influence marketing actions.
Two of the largest dairy companies, Borden and Dean Foods, have just filed for Chapter 11 bankruptcy. This is a concern for Chobani. Based on the information provided, the unit’s concepts and term, and your research, put yourself in the position of a marketing consultant brought in to the company to critically examine the campaign’s ability to meet its’ objectives, and then formulate a set of well-developed and supported recommendations related to the company’s senior leadership team. Focus on:
ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions.
ULO 2: Analyze how organizations build strong customer relationships and customer value through marketing
The recommendation should be logically presented, well-supported, and thoroughly vetted.
Consider narrowing your search focus to find INDUSTRY REPORTS by using the research terms: “trends in the dairy industry” and “trends in the yogurt dairy industry”.