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Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.

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Choose a product or service. Identify at least two significant factors for each of the four SWOT components. Provide specific information for controllable aspects (the marketing mix) as well as all uncontrollable environments.  For example, is the company doing a good job promoting its services? Regarding uncontrollable factors: what part(s) of the economy (GNP, inflation, interest rates, unemployment, etc) affect the company and why? Are there political/cultural/regulatory affectations?  

Choose a product or service that you connect with as a consumer. Explain how the company has used the consumer decision process model to effectively market the product or service to you. Be sure to discuss: (1) detail the strategy based on the model, (2) explain why the strategy was successful for you as a consumer, (3) judge how the company should move into the future, (4) explain the decision-making process you experienced as a consumer when choosing this product or service.

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and position strategy for marketing the new product. Be sure to discuss: (1) the overall strategy; why segmenting, targeting, and position are useful methodologies, (2) segmentation and targeting choices, (3) characteristics of the target market, (4) why that target market is attractive, and (5) the positioning strategy.

Is being an American a religion in which you just have to have faith in the Power structure? What are the proposed advantages of a national identification card? What are some of the possible disadvantages of a national identification card?

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How do we know what happened on 9/11?” Where did we get our facts as to what happened? Are the criticisms of the 9/11 Congressional Report relevant to the discussion of how to prevent 9/11? Is there a pattern of Government deception and cover-up that is relevant when determining future policy on Terrorism? How do we know where to draw the line between conspiracy theorist and the truth? How do we know when the “Tail is wagging the Dog”? Is being an American a religion in which you just have to have faith in the Power structure? What are the proposed advantages of a national identification card? What are some of the possible disadvantages of a national identification card?

The developmental period of infancy is marked by rapid growth and development, both physically and cognitively. As an early childhood professional, how would you nurture development for this stage?

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The developmental period of infancy is marked by rapid growth and development, both physically and cognitively.
As an early childhood professional, how would you nurture development for this stage? What role does attachment play in infant development?

The original post must include information from a professional, scholarly source that is outside the course. Cite the source in APA style (author’s last name, year of publication, page number) within the post, and include a complete bibliographic reference in APA style at the end of the post. Note: A Web site can be cited (with a URL) but does not count as the outside article unless it is clearly an entire Web site that uses peer-review. This permits use of an online scholarly journal, for example, that does not have a print version. But a Web site such as Wikipedia would not qualify because, while edited and vetted (to a degree), it is not a refereed source

How has information technology supported the development of monopolies – Amazon, Microsoft, telecom companies? Will these monopolies survive?

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How has information technology led to the struggle between online and brick-and-mortar stores? What do the next 5-10 years look like?
How has information technology opened up the potential for 5G networks? Are there any downsides to the implementation of this technology?
How has information technology impacted the use of robots in your local stores?
How has information technology supported the development of monopolies – Amazon, Microsoft, telecom companies? Will these monopolies survive?
How has information technology supported the development of facial recognition software and the current issues related to its use?
How has information technology led to the use of biometrics and the potential for rise of an International “Big Brother”?
How has information technology led to the development of the Internet of Things and the concern about the impact of privacy laws (or lack thereof) on the IOT?
How has information technology supported the development of Facebook and other social media sites? Should social media sites be regulated?
Who/what is Huawei and what are the issues the U.S. and other countries are having with Huawei?
How has information technology changed the political process within the past 5 years?

Do you believe that annual or semi-annual performance reviews are enough to motivate and retain employees and to correct performance when necessary? Defend your point of view.

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What are the elements of effective performance management?
Would you enjoy being evaluated using a social performance management system where your co-workers are free to leave and see feedback provided by others about the quality of your work?
Do you believe that annual or semi-annual performance reviews are enough to motivate and retain employees and to correct performance when necessary? Defend your point of view.

Two pages minimum, double-spaced. Cite your references when you present facts. Use APA formatting, in-text citations and add a reference section. Paraphrase your research.
All papers should include double-spacing, abstract, in-text citations (when you paraphrase research), and a matching reference. Do not use sources such as encyclopedias or dictionaries. If you are adding your opinion, adding research is added value to your paper. In most cases, unless your opinion is requested, all papers should be written in the third person. You might also be interested in reading the section on “Writing Graduate-Level Papers on the syllabus.

Reflect on your proposed research question or problem of interest: Does daily chlorhexidine baths decrease the rate of central line-associated bloodstream infections?

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Reflect on your proposed research question or problem of interest: Does daily chlorhexidine baths decrease the rate of central line-associated bloodstream infections? Write a two page paper. -Write a paper that describes and summarizes the various data collection strategies used in quantitative and qualitative research and those strategies used to gain participant trust. -Identify and describe the qualitative or quantitative strategies you would use in your proposed study and the ways in which you would gain trust with participants. Cite at least 3 sources within 5 years and that are in within the US.

Analyse, the professional, ethical, cultural and social behavior that would have to be modeled by you in a strategic role, during the decision-making and implementation of the innovation.

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Propose a change management strategy by reviewing the existing organisational culture and strategic goals.

Your change management strategy should in a holistic approach refer to structure, technology, culture, human resource and organisational goals (Note: ensure you include all the relevant aspects- may or may not be all of them).

Outline a detailed functional plan to facilitate the implementation of the proposed innovation to achieve the strategic goals.

Your plan should be supported by data collected from secondary sources or hypothetical data to illustrate your knowledge and understanding of operations; accounting; sales and marketing, human resources, and risk management

You are required to assume the role of a senior manager with strategic responsibilities including managing a team of employees. Your role also carries the responsibility of engaging and building relationships with the stakeholders of the organization, change process and end users. Include a reflective section in your plan demonstrating with specific examples how you would contribute at a strategic level to organizational change and innovation in accordance with the above plan using your business knowledge.

 Analyse, the professional, ethical, cultural and social behavior that would have to be modeled by you in a strategic role, during the decision-making and implementation of the innovation. Provide specific examples with relevant justification of how you would address these to contribute towards the successful implementation of the plan as a senior manager with strategic responsibility.

Note: (Stakeholder engagement – both internal and External-you can rely on examples of your experience in creating stakeholder engagement you used in A1 or any new options of stakeholder engagement you exercised- this will give you scope for gaining higher marks)

Analyse motivational models and employee engagement strategies that have to be taken into consideration for managing your own self and others for the implementation of the idea.  Provide specific examples with relevant justification of how you would address these to contribute towards the successful implementation of the plan as a senior manager with strategic responsibility.

In assignment 1 you conducted an oral presentation and received feedback from your internal and external stakeholders on your innovation concept. Using these or any new options you may want, complete the following task

Reflect upon the feedback you received in assignment 1 and or the new options you have designed in this assessment. Outline with clear examples how you have ensured stakeholder engagement both internal and external to facilitate the implementation (please refer to note above)

Finally you should bring together different sections of your plan without repeating what you have already written

What are the implications of your conclusions?

Are there other factors which need to be looked at, but which were outside the scope of the plan?

How do the discussions in your plan link to the wider innovation and change management context?

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis.

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To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan. Define the size and type of your selected company that provides the product or service

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Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and decrease in revenue or type and/or category of business
  • Trends that are evident in terms of revenue or type and/or category of business
  • Insights that would help formulate marketing strategies to either continue growth or reverse decline
  • Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Where is behavioral economics headed post New York Covid – 19 Lock down?Provide facts from United States scholarly journals and highly trusted websites from New York that prove Richard H Thaler’s theories on Nudge Theory, Mental Accounting, and Choice Architecture

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Where is behavioral economics headed post New York Covid – 19 Lockdown?

This article must provide a full understanding of Richard H Thaler’s lecture “From cashews to Nudges the evolution of behavioral economics”. Make direct connections from his lecture and theories to what is going on in New York & New Yorkers during this covid 19 (coronavirus) pandemic lockdown; New Yorkers shopping, spending & behavioral habits. Provide facts from United States scholarly journals and highly trusted websites from New York that prove Richard H Thaler’s theories on Nudge Theory, Mental Accounting, and Choice Architecture by exploring the consequences and or benefits of limited rationality, social preferences, and lack of self-control from the lens of a New Yorker. A question that should be answered in this article is, where is behavioral economics headed post New York Covid – 19 Lockdown? This article should be detailed but clear and concise so that anyone who is not familiar with behavioral economics walks away learning something and someone reading this outside the state of New York understands why New York is so unique. This article should not be political but instead focused on economics and finance facts. All articles used must be recent and up to date. Where New York and New Yorkers stand today June 1st, 2020 and what New York will look like by the end of 2020 based on the facts you find and Richard H Thalers lecture and behavioral economics .