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How efficient is the medical communication between patient and health care institutes?

1.Research Question:

How efficient is the medical communication between patient and health care institutes?

-Specific questions :

How long does the Conventional doctor appointment waiting time take?

How big chance does the patient’s condition get address after the first time communicate with the doctor?

How many resources (money, insurance credits, medical care cost, etc.) will be spent when onsite hospital visiting happen?

How is the result of the service like remote healthcare assistance (phone call, video chat, home visit?)

What are the common pain points for the health care faculty during the consultation

Does the patient have a good channel to access specified and trusted medical information on the Internet when sickness happens?

What are the barriers to online health care?

2.Context/Background:

-Personal experience:

When sickness appears, the fastest way to understand what is going on is to seek the similarity and solution online. However, searching for the condition online is usually not necessarily accurate and trustable. Sometimes the result is misleading and even death causing.

-Resource research

Satisfaction level about the current health care system

The current condition of the health care communication process

The average time of curing the illness beginning from the first doctor appointment

The cost comparison between hospital onsite health caring vs. online health caring

General feedback about current experience of online health caring

Doctors’ experience of communication with patients

 

3.Methodology

-Research:

Observing the conventional outpatient process

Interviews with people who encounter difficulty during onsite hospital treatment

Interviews with health care faculty about the medical communication experience with their patients

Interviews with people who have online health caring experience

Existed solutions analysis (e.g., K health app)

-Define:

organize the facts and values

define the problem

-prototype:

prototype tools for the interviewers based on the question want to ask and empathy

prepare a plan for organizing workshops

-test

interact to interviewees with the tools

ask the questions based on the findings

observation interviewees’ instinct behavior and ask the reason

 

4.Resource

-Technical resources:

prototyping tool technique support

video recording & editing support

coding technique support

 

-Human resources:

patients who can help to answer the questions above

faculty/authority of health care departments

authorities of permitting interviews

academic faculty consultation

 

5.Bibliography

Identify and discuss evidence which supports the notion that tort law is based on policy and evidence which contradicts it.

Assessment Task

‘Unsurprisingly . . . almost all aspects of tort law, above all negligence, are based on policy’.

Lord Neuberger, ‘Implications of Tort Law Decisions’ (Northern Ireland Personal Injury Bar’s Inaugural Conference, County Down, 13 may 2017)

Justify this statement making specific reference to the development of the rules governing the standard of care expected of drivers.

 

Assessment Criteria

Assessment criteria are descriptive statements designed to identify the specific properties/characteristics/aspects of your work the marker will consider when marking/grading it.  In other words assessment criteria are designed to answer the question: ‘What am I being assessed on?’

To complete the assessed task to the requisite standard students will need to:

  • Provide a definitive answer to the set question that is supported by a coherent and logical argument and by appropriate evidence;
  • Present the reader with a robustly researched and written discussion of law and policy in relation to the standard of care expected by drivers;
  • Identify and discuss evidence which supports the notion that tort law is based on policy and evidence which contradicts it;
  • Engage critically with the sources used to support the line of argument advanced in support of their answer to the set question; and

Comply with the presentation requirements (as set out in this assessment brief).

Must use case law. Use cases that HAVE developed law on policy (the outcomes were decided by policy) AND cases that were NOT decided based on policy reasons.

(Nettleship v Weston etc)

 

Find evidence that justifies the statement but also find some that contradicts it.

 

Does the passage you have chosen demonstrate that you have read the novel and thought about its meaning?

sell “+%

X   Season of Migration to the North b…

Season of Migration to the North, book response
Due: Monday, December 9 at 4pm

Originally published in 1966, Tayeb Salih’s Season of Migration to the North is a work of postcolonial fiction that offers “deep insights into the complexities of life in a colonized place after the colonizers depart.” Salih’s unnamed narrator returns to his village in recently independent Sudan after studying in England and meets a newcomer, Mustafa Sa’eed, who is trying to put his own brilliant and terrible years in Britain behind him. The novel challenges the reader to consider the consequences of

colonialism by playing with the concepts of power, identity, and conquest between “North” and “South.” Salih’s novel is a

primary source for understanding the period of decolonization following World War II. It shows that the impact of colonization did not end when colonized people gained their political

independence.

For this assignment, please choose a passage or short paragraph
(2-4 sentences in total) that you think best captures the novel’s
message about the legacy of colonialism in newly-independent
nations. Underneath your selected passage, please write a short
(500 word minimum) explanation or reflection on why you

chose that passage and what you think the author is trying to
convey with this novel about colonialism and decolonization.

You must cite the page number of your passage, as well as any additional quotations you include in your reflection like this: “Passage or quotation here.” (Salih, 38.)

This assignment is worth 5% of your total grade. You will receive a 10/10 if it is completed satisfactorily, or a 0/10 if unsatisfactory. There will be no grades in between. A

satisfactory paper must demonstrate the following:

– Does the passage you have chosen demonstrate that you
have read the novel and thought about its meaning? Note: I

strongly suggest that you avoid choosing a passage from the first or last 5 pages of the novel. If you do, please make sure that your reflection clearly demonstrates that you have also read the middle of the novel!

– Does your explanation/reflection engage with the plot and
themes of the novel? Please do not merely summarize the

novel or use long, block quotations!

Is your reflection mostly free from major grammatical,
spelling, and punctuation errors? Have you run

spelling/grammar check?

 

Again: DO NOT JUST SUMMARIZE THE PLOT OF THE NOVEL. Please think critically about the novel’s themes and ideas. Ask me if you need any clarification.

You will submit this assignment on Blackboard using
software that detects plagiarism. You may read reviews of
the novel (see below) and even refer to them in your
reflection, but you MUST cite the review using the footnote

 

format below, or
V V.
….A..
,
V v.,  es
on this

What is the state’s interest in providing 1st Amendment protections to hate speech? Does the state have an equally compelling interest in limiting it?

Final Paper Instructions

Your final paper should reflect a firm command of a specific issue related to the themes covered in this course. The paper is your opportunity to display your particular insights and cultivate expertise on your topic. Make the most of it!

Purpose

Upon completion of your paper, you should be able to clearly explain your issue, answer basic empirical questions about the topic, identify the important normative questions related to it, and offer your own analysis of its significance.

You will be drafting a research paper. A research paper consists of a clear thesis (articulated in the introduction), supporting evidence, and your own original analysis of that evidence. Analyzing evidence entails not only citing the facts or text that support your argument, but also interpreting them for your reader. It is your job to connect the dots for your reader – a good analysis clearly explains how the evidence cited leads to drawing the conclusion asserted in the thesis.

Understanding your topic and garnering evidence for your argument will require that you conduct academic research. To this end, you should consider taking advantage of campus resources, including subject guides available through the library. Please use academic, peer-reviewed sources. This includes books published by university presses and articles available on ProQuest, JSTOR, and other databases accessible through the university library. Generally, these databases include a search option that limits your results to only peer-reviewed sources, which can be helpful if you are in doubt. Additionally, the McGill University Writing Centre offers assistance to students who wish to improve their writing skills.

Specifications

  • The paper is due on December 1st
  • Papers should be approximately fifteen to twenty pages in length (double spaced), with standard margins. Title pages and bibliographies are required, but are not included in the page count. If you wish to develop your paper further (as a graduate school writing sample, for presentation at the Moore conference, or for submission to a journal), you may opt for a longer paper (20-25pages).
  • You may choose a citation style (APA, MLA, or Chicago). Please apply that style consistently throughout the paper.
  • Pages must be numbered.

Choosing a Topic

You will need to invest a significant amount of time in preparing, drafting, and refining this paper, so I encourage you to choose a topic that interests you. Topics should be broad enough to have clear significance, but narrow enough that it is possible to give a thorough treatment in the space allowed. All topics and thesis statements must be approved by the instructor, either during office hours or via email. Be prepared to explain your topic choice and how you plan to go about researching it. Questions to consider in choosing a topic:

  • Why is this issue important? If you were to explain your topic to someone who is not in this class, how would you persuade them that it is an issue they should care about?
  • What is your position on the issue and what reasons can you give for holding it? You will need to support your argument by offering evidence. When you give evidence, it is useful to imagine presenting your argument to someone who does not support your position or who is even opposed to it. As such, your evidence must be strong and as unbiased as possible.
  • What kind of argument do you want to make? Will it involve significant empirical elements (for instance, evaluating social, moral, or political psychology research and drawing some conclusion relevant to politics in a democratic society from it)? Is it wholly normative? Empirical arguments make a statement about what “is” or “is not.” Normative arguments concern what “ought to be.” Both types of argument require strong evidence – stating an unsupported opinion is not sufficient. Because this is a political theory course, your primary claim should be normative.

Research Questions and Thesis Statements

A research question is a concise articulation of the issue you are exploring. You should be able to formulate a research question if your topic has been sufficiently narrowed. Examples include:

  • What is a commercial association, and should it be treated differently from other types of association (expressive, intimate, etc.)?
  • What is the state’s interest in providing 1st Amendment protections to hate speech? Does the state have an equally compelling interest in limiting it?
  • Should “obscenity” be abolished as a category of unprotected speech? Why and under what circumstances?
  • Should the Court treat privately owned platforms like Twitter or Facebook as if they were public forums? Why or why not?
  • Which religions do not merit recognition by the state? Why not?

Your thesis statement is your answer to your research question. It should also briefly explain the significance of your argument.

Writing, Organization, and Evaluation 
While this is not a composition class, a well-written paper will receive a higher grade than a poorly written one. There are several reasons for this:

  1. Well-written papers are clear. There is no confusion about what the author is or is not claiming. It is impossible to evaluate an argument’s merits if it is not clear what that argument is.
  2. A poorly written paper distracts the reader, weakening the effect of your argument. Unnecessary sentences, tangential paragraphs, and extraneous words take your reader’s attention away from your argument, and so are not effective ways of making it.
  3. This is an upper-division course, and it is expected that by this stage, students have mastered the basics of composition.

Your paper does not need to be a great piece of literature. You will not be graded on merely stylistic or aesthetic elements, but it does need to be clearly written and well organized. I recommend having another person proofread your paper for clarity and errors.

A minimally sufficient (C grade) paper:

  • Has a thesis statement, but may not state it clearly or explain its importance.
  • Offers evidence, but does not clearly explain its relationship with the thesis.
  • Includes some logical fallacies or arguments that have serious flaws in their construction.
  • Has typographical or grammatical errors.
  • Does not clearly convey information.
  • Is disorganized, rendering it difficult to follow.

A good (B grade) paper:

  • Has a clearly stated thesis (usually at the end of the introduction).
  • Conveys why the central argument (stated in the thesis) is important.
  • Offers evidence supporting the thesis, drawn from reputable sources.
  • Explains clearly why the evidence given does, in fact, support the thesis.
  • Is free of typographical errors and grammatical mistakes.

The very best (A grade) papers will meet the requirements of a good paper, and also:

  • Situate the issue in broader debates.
  • Review and evaluate opposing arguments (Fairly, no straw men!).
  • Offer reasons why those opposing arguments are incorrect or 
inapplicable to the case under consideration.
  • Give a persuasive, detailed interpretation of what the evidence says about the thesis (analysis). This entails giving an account of what the evidence means in context.
  • Offer original insights.
  • Include insights from the entire course, synthesizing ideas and drawing clear connections between them. I recommend reading The Elements of Style by Strunk and White. It is a good primer on how to write a clear, organized paper, and also gives a good grammatical refresher.

While I am happy to discuss papers with students during office hours, I do not read and evaluate finished drafts. It is not possible to do this for all students, and it is unfair to other students to allow some what is, essentially, two chances at the same assignment. I will offer comments on outlines, however.

 

 

How to refurbish existing commercial office buildings to meet the energy strategies of 2050.

Contents

CHAPTER 1: INTRODUCTION.. 2

1.1 Background. 2

1.2 Aim… 3

1.3 Objectives. 3

CHAPTER 2: LITERATURE REVIEW… 3

2.1 Introduction. 3

2.2 An Understanding of Existing Commercial Office Buildings and Their Energy Usage. 4

2.3 Analysis of the Different Refurbishment Methods that are available in the Industry and How They Will Help Achieve the Net-Zero Low Emissions Standards. 6

2.4 Eco-Friendly Materials and Refurbishment Methods to be used in Different Projects. 8

2.4 Compliance with the UK’s Net-Zero Emissions Law.. 9

CHAPTHER 3 : METHODOLOGY.. 10

3.1 Introduction. 10

3.2 Books. 10

3.3 Online Research. 10

3.4 Case Study. 10

3.5 Problem Encountered. 11

CHAPTER 1: INTRODUCTION

1.1 Background

The UK government considers climate change to be the greatest challenge facing humanity and in May 2019, Parliament declared a ‘climate change emergency’, (ref at the bottom of page) for this reason the government have recommended the need to reduce its carbon emissions. Prime Minister Theresa May said there was a “moral duty to leave this world in a better condition than what we inherited”. She goes on to say that Cutting emissions would benefit public health and cut NHS costs. (second ref at the bottom)

 

Published in 2008, the Climate Change Act was the UK’s way of approaching and responding to climate change (ref 1). The Act makes it the duty of the UK government to ensure that the net UK carbon account for greenhouse gas emissions for the year 2050 is at least 80% lower than the 1990 baseline, (ref2). Also introduced were ‘carbon budgets’ which cap emissions over successive 5-year periods and must be set 12 years in advance (ref 3) The Climate Change Act also requires the UK to produce a UK Climate Change Risk Assessment (CCRA) every five years, this assesses current and future risks to and opportunities for the UK from climate change. In addition, the Climate Change Act requires the UK Government to produce a National Adaptation Programme (NAP) to respond to the risk assessment. (ref 4)

 

The Climate adaptation policy is a devolved matter: Scotland, Wales and Northern Ireland have each established their own adaptation programmes. This NAP is primarily for England as well as covering UK reserved matters. The UK Administrations are committed to working closely together to share best practice and develop UK wide initiatives where appropriate (ref5).

 

In line with advice from the Committee on Climate Change (CCC) on 2 May 2019, The Scottish Parliament’s Environment Committee acted immediately by lodging amendments to the Bill to set a target date of 2045 for reaching net-zero emissions. The amendments to the Bill also raised the ambition of the 2030 and 2040 targets to 70% and 90% emissions reductions respectively. The Scottish Parliament’s Environment Committee voted in favour of these targets on 18 June 2019 (ref6)

 

All parts of the UK must contribute to reducing greenhouse gas emissions, including the built environment, (ref 7)

 

The built environment will face a variety of challenges from a changing climate, including overheating and flood risks. Impacts will vary in scale and intensity between locations and countries, but all urban areas will, to some extent, have to adapt. Buildings and infrastructure that make up the built environment inevitably have long lifetimes (ref8). These buildings affect the environment during their entire lifetime, which includes production materials, construction, operation, maintenance, disassembly and waste management.

 

Natural resources are consumed during these phases, the land is used, waste produced, and emissions are released to the environment. The effect on the environment may remain for years after a building has been demolished. (ref8)

With over 1.35 million non-domestic buildings being over 25years old: the need for more practical refurbishment strategies to help decarbonise and future proof old buildings against climate change is vital (NG et al. 2018) (ref 8)

1.2 Aim

 

This dissertation aims to focus on a variety of ways to improve the energy efficiency of an existing commercial office building; to comply with the UK’s net-zero emissions law that was introduced into the UK and to make sure that it does not affect the use of the building. It focuses only on commercial office buildings, but it can be integrated into any other commercial office building.

1.3 Objectives

 

  1. To develop a more comprehensive understanding of existing commercial office buildings and their energy usage.
  2. To analyse the different refurbishment methods that are available within the industry and how they will help achieve the new low emissions standards.
  3. To gain knowledge of new eco-friendly materials and refurbishment methods that can be used in a variety of different projects.
  4. To look at different countries that have already implemented to low emission materials and see how that can be implemented into a building in the UK and if there are any changes that need to be made.

CHAPTER 2: LITERATURE REVIEW

2.1 Introduction

 

In recent years, there has been significant progress in the improvement of the energy efficiency of new buildings. The current technology developments and various regulatory frameworks, combined with policy initiatives, have been critical in driving forward the concept of energy efficiency in buildings. Even though much focus has been on the new buildings, there has been a shift toward the older buildings with efforts being directed toward the refurbishment of existing commercial office buildings aimed at meeting the energy strategies of 2050.

 

Further, there is a large percentage of existing commercial buildings, which have significantly lower efficiency state compared to the new ones. Consequently, the existing commercial buildings are likely to consume enormous amounts of energy going into the future. Thus, there is concern about what needs to be done to address the issue of refurbishing existing commercial office buildings to ensure that existing structures meet the established energy strategies of 2050. Concerning that, various regulatory policy instruments have been utilised across the globe that are aimed at driving energy performance improvements in current commercial buildings. The goal is to ensure that existing structures meet the established regulatory guidelines with regards to the reduction of greenhouse gas emissions. Here, a detailed review is provided, which aims at demonstrating the knowledge of existing commercial office buildings regarding their utilisation of energy. Next, an analysis of different refurbishment methods available is described and how they can help attain low emission standards. Finally, the review will highlight new eco-friendly materials and refurbishment methods to be utilised in different projects to reduce emissions while meeting the energy strategies of 2050.

 

2.2 An Understanding of Existing Commercial Office Buildings and Their Energy Usage

 

Commercial office buildings play a critical role in the campaign against climate change. The understanding of the global status of such buildings concerning energy usage is essential since it highlights progress in policies, stalling of investments growth in the energy efficiencies and understanding of emissions.

 

According to the 2018 Global Status Report, trends in energy consumption and energy-related carbon emissions for global buildings are varied. In particular, there is an increase in final energy consumption by buildings by roughly 5% between the years 2010 and 2017. Further, the report suggests a decline in efficient energy gains that mainly can be attributed to strong growth in the building sector activity and energy service demand. Also, commercial buildings have witnessed an increase in the use of electricity usage that is not a clean energy transition as depicted by a raise in fossil fuels in global electricity production. In essence the report affirms the fact that the current commercial buildings have not adhered to practical energy usage. Allouhi, El Fouih, Kousksou, Jamil, Zeraouli, and Mourad (2015) reiterate the need to adopt a good understanding of the structure and nature of energy use in commercial buildings for the establishment of adequate future energy change policies. In the study, Allouhi et al. (2015) indicate that there is a need for building to adopt measures that would be critical in ensuring the attainment of sound energy states. Despite concerted efforts to ensure proper energy usage, more needs to be done to meet the established 2050 goals in commercial buildings. The sentiments are echoed by Gandhi and Brager (2016), who states the need for further research in commercial buildings to examine the issue of energy use. The findings of Gandhi and Brager (2016) show that commercial buildings have adopted behaviour-based interventions, including reductions of plug load energy consumption, to reduce usage. The results are an indication of the state of commercial buildings and some measures being undertaken to mitigate against rising energy usages.

 

Ürge-Vorsatz, Cabeza, Serrano, Barreneche, and Petrichenko (2015) explored the utilisation of energy in buildings, drivers with reference to the past, present and future trends in the global and regional basis. According to the researchers, there is substantial growth in the role of electricity while the direct use of coal is declining. The commercial buildings have embraced mainly electricity and natural gas to meet their energy demands. Further, the authors indicate that there is little dominance in the use of biomass. The findings are a reflection of the limited diversity regarding the forms of energy use.

 

Consequently, in advocating for the 2050 goals of green energy, there is a need to explore the alternative sources of energy. Mainly, this can be achieved through innovation and the building sector working toward more renewable sources. Ürge-Vorsatz et al. (2015) further identified the driving factors of energy demands in commercial buildings that included aspects of specific energy consumption for heating and cooling, floor space per capita, and GDP. Such factors are critical in determining the overall energy consumption by commercial buildings. Lazarova-Molnar, Kjærgaard, Shaker, and Jørgensen (2015) report that the existing commercial buildings depict significant challenges with regard to energy efficiency domain.

 

Further, Lazarova-Molnar et al. (2015) the need for commercial buildings to measure business performance and energy performance and ways the two factors relate with each other. A crucial issue highlighted regards the need to consider other factors, including actively involving the occupants of commercial buildings in the optimisation of overall energy performance. Commercial buildings have a mandate of ensuring that they actively address the issue of energy usage from different perspectives (Deloitte, European Powers of Construction report, 2008). Most importantly, the adoption of critical measures such as investment in green energy is essential.

 

Ruparathna, Hewage, and Sadiq (2016) explored the improvement of energy efficiency in commercial buildings. Efforts toward the enhancement of energy efficiency are vital since it will address the issue of climate change while achieving energy independence to net-zero energy. In the research, the authors review the knowledge on the improvements in energy efficiency in commercial and institutional buildings. The findings of the review primarily indicate the lack of building behavioural changes in mitigating technical and organisational changes as a way of dealing with the issue of energy use (McNeil, Feng, du Can, Khanna, Ke, and Zhou, 2016). Therefore, the ability of existing commercial buildings to achieve efficient energy utilisation is dependent on the adoption of strategies that will improve their energy consumption practices. A key finding is a desire by most commercial buildings to attain sustainability concerning energy usage. The International Partnership for Energy Efficiency Cooperation (2017) reports that there is a large percentage of existing buildings which are less efficient but have significant opportunities for improvement. However, there is the challenge of determining and implementing the most efficient set of policies to improve the existing building stock, especially for energy policymakers across the globe (Barnes and Parrish, 2016). Concern exists regarding the overall consumption rate of buildings that were constructed before the implementation of current improvement energy performance regulations. Such fears are further confirmation of the fact that contemporary commercial buildings lack efficient energy usage; hence, the need to strive toward their implementation. Ideally, with the vision 2050 in places, the existing commercial buildings can be restricted to meet the goals and ensure buildings are sustainable.

 

2.3 Analysis of the Different Refurbishment Methods that are available in the Industry and How They Will Help Achieve the Net-Zero Low Emissions Standards.

 

The exacerbating effect of climate change establishes the need to reduce greenhouse gas emissions. Consequently, there is a need for different sectors to work together to ensure the attainment of improved energy performance by the year 2050. Therefore, the adoption of sound refurbishment methods for existing commercial buildings will be critical in improving energy usage and an overall reduction in greenhouse gases, which are emitted (Rahman, Srikumar, and Smith, 2018). However, in order to adapt effectively to sustainable refurbishment methods, it is vital to understand the technical merits and feasibility of the options in consideration. Ng, Gong, and Loveday (2014) explored existing refurbishment methods to enhance energy performance in buildings. In a study that involved a total of 46 potential approaches, the researchers identified a range of techniques that could be adopted by upcoming buildings to improve energy performance.

The first method that can be adopted by existing commercial buildings in doing the refurbishment includes energy efficiency appliances. Ideally, utilisation of electricity appliances entails huge amounts of energy; therefore, selecting efficient methods can help in reducing overall consumption (Bianchi, Tran, Mendoza, Smith, and Didier, 2016). Existing commercial buildings can embrace the method and ensure, and restructuring is done to adhere to efficient appliances (Wang, Xu, Lu, and Yuan, 2016). The method would be critical since it would lead to a reduction in the amount of energy which is utilised by the commercial buildings (Borgstein, Lamberts, and Hensen, 2017). For example, owners of the commercial buildings can look out for those with labelling schemes, including Green Seals that indicate their reduction in energy use. The method can be scaled up to major commercial buildings because of the potential that it has been in ensuring the overall decrease in the amount of energy utilised.

The next method that can be adopted entails the use of the motion sensors. The technique has been proven sustainable, and this can be fitted to existing commercial buildings. For example, the buildings can be equipped with light switches that automatically turn off the lights in an empty room. Therefore, if an individual leaves the room and forgets to turn off the lights, energy still can be saved since the light would automatically go off (Greco, Konstantinou, Schipper, Binnekamp, Gerritsen, de Graaf, van den Dobbelsteen, Habert, and Schlueter, 2016). The commercial buildings need to ensure that they install occupancy sensors in areas that have intermittent usage, in addition to the easy to understand labels that remind the users of the need to turn off the lights if they are not in use (Kim and Srebric, 2017). Investments should be directed towards such refurbishments since it would help in reducing the overall usage of electricity while striving to meet the vision 2050 goals on sound electricity usage.

The use of LED Lighting can be adopted as an acceptable refurbishment method through the utilisation of low energy lamps. The existing commercial buildings can utilise such techniques since they do not generate excessive heat when they are switched on. Commercial buildings currently employing other sourced of energy can embrace the identified alternatives of energy sources for the potential that they have in ensuring the reduction in overall energy usage (Santamouris, 2018). However, in adopting such methods, it is vital to ensure that other factors such as cost, performance, and electrical efficiency must be taken into consideration when adopting them. The goal is to ensure that the refurbishment meets the established standards aimed at mitigated against Climate change that is becoming a global issue.

Akadiri, Chinyio, and Olomolaiye (2012) evaluated methods that can be adopted to help buildings toward the reduction of energy use while promoting renewable sources. According to the researchers, insulting buildings envelopes can help address the issue of energy use. Akadiri et al. (2012) state that the method has the most significant impact on energy expenditure and can help reduce the usage. The technique involves designing and installing the insulation material that will reduce the amount of heat that is lost via the buildings (Zou, Jiang, Yang, Xie, and Spanos, 2017). The heat loss and draughts will be eliminated through an airtightness strategy with a modified plaster (Vrettos, Kara, MacDonald, Andersson, and Callaway, 2016). Further, through the method, it would be possible to recover heat, especially in areas that have high temperatures, such as kitchens and bathrooms that at the same time achieve the optimal energy efficiency via mechanical ventilation units (Touchaei, Hosseini, and Akbari, 2016). The method further makes it possible to redirect the saved energy to other alternative areas within the building, significantly reducing overall consumption levels.

Finally, the refurbishment method that can be adopted includes the use of recycling materials that cut results in a reduction in the amount of energy which is utilised within the building. Further, the emissions that cause pollution can be managed, and this will be critical in helping toward measures aimed at addressing the vision 2050 goals of sustainable energy usage in existing commercial buildings. The designers can adopt the suggested methods in refurbishing buildings in line with climate change mitigation efforts (Khosrowpour, Gulbinas, and Taylor, 2016).

2.4 Eco-Friendly Materials and Refurbishment Methods to be used in Different Projects

 

The ability to achieve net-zero energy use in the existing commercial buildings largely depends on the decision by their owners to adopt the use of eco-friendly materials. While making adjustments for the buildings, there is a need to ensure that appropriate materials are utilised for such projects (Hong, Piette, Chen, Lee, Taylor-Lange, Zhang, Sun, and Price, 2015). The adoption of innovative approaches can be instrumental in the realisation of success concerning the achievement of the vision 2050 on sustainable commercial buildings. New materials and technological devices have allowed flexibility that is needed in developing plans that can satisfy the established standards of sustainability that largely depends on the use of eco-friendly materials (Babaei, Abdi, Lim, and Nahavandi, 2015).

The first eco-friendly material that can be adapted in refurbishing the buildings entails the use of architectural films. This material is effective in helping reduce the heating and cooling costs by considerable measures. This material is effective in helping reduce the heating and cooling costs by significant measures. This material can be adopted for existing commercial buildings. Mainly, it can be applied to the windows and helps in keeping away a significant percentage of heat from the sun while allowing streamlined regulation of the building’s interior temperature. Also, the film is effective in reducing CO2 emissions while providing protective properties that deflect the ultraviolet rays (Luo, Hong, Chen, and Piette, 2017). Therefore, in refurbishing the existing commercial buildings, it can be essential to consider the adoption of architectural films (Arcuri, Spataru, and Barrett, 2017).

The use of prefabricated construction materials can equally be vital since they are eco-friendly. For example, in using precast concrete, it results in the production of little waste and has no impact on the quality of air (Ma, Du, Yu, Lu, Zhang, Deng, and Li, 2017). In addition, the material is made from recycled components, hence, reducing overall waste demolition. Therefore, existing commercial buildings can opt for this form of eco-friendly materials for refurbishment.

 

Recently, a Biowall was developed at Purdue University, and its essential function is reducing CO2 emissions. Mainly, the contaminants that are found within the specific commercial building flow via the plants and microbes in root zones metabolise the harmful compounds. However, using Biowall commercial buildings save over 25% of HVAC energy use. The wall has filters with the ability to eliminate irritants that are likely to linger in an airtight room. Thus, existing commercial buildings can opt for such a material to ensure that there is an overall reduction in the number of greenhouse gases emitted to the atmosphere (Park and Krarti, 2016). Overall, the future of sustainable buildings and net-zero energy usage in commercial settings can be achieved through improved building practices and moving away from the traditional methods to green alternatives (Cai, Ramdaspalli, Pipattanasomporn, Rahman, Malekpour, and Kothandaraman, 2018). In practical, utilising eco-friendly materials can help in achieving the 2050 goals of net-zero energy usage.

Finally, the use of passive solar buildings design in the existing commercial settings can be instrumental in reducing overall energy usage. The design is eco-friendly since it ensures that the sun id made an integral part of the heating and cooling system of the sun (Shiel, 2016). The design is heap compared to the formal solar panels. In addition, the building materials contain high thermal mass that makes it possible to retain heat effectively. Therefore, in making the design, commercial buildings can adopt the technique and use it in the process of refurbishment (Chakraborty, 2017).

2.4 Compliance with the UK’s Net-Zero Emissions Law

In working toward the attainment of the established goals of 2050, commercial office buildings have the mandate of ensuring that they comply with the UK net-zero emissions law. Mainly, the focus is on adopting necessary actions which are critical in accelerating refurbishment but within the confines of the UK law. The initiatives can be utilised through various approaches. For example, there is the concept of educating the workforce involved in the refurbishment process. According to the UK taskforce report in 1998, it was established that quality improvement and cost reduction would only be at if the workforce where skilled enough to achieve such initiatives. Therefore, it is critical to identify key measures that are vital and can be taken into consideration to help in making the defined goals of net-zero energy usage in commercial buildings (Amasyali and El-Gohary, 2018).

In summary, existing commercial office buildings can be restructured in such a way that they comply with the established standards aimed at improving energy performance. The identified refurbishment methods can be critical in helping reduce greenhouse gas emissions while ensuring sustainability. In doing so, established laws must be taken equally into consideration to ensure compliance with UK laws

CHAPTHER 3 : METHODOLOGY

3.1 Introduction

The Author has an interest in the conservation and refurbishment of existing office buildings in Scotland while still retaining the characteristics of the building and recycling as much of the waste materials as possible. This chapter will explain the different methods of research that have been involved in completing this research paper sucssefully.

3.2 Books

While researching material for this research paper the author came across two books that helped the author understanding the topic more and gave a good insite to what materials and methods have been used in the past and what can be used in the future and how the methodes have evolved into what some of them are today. The author read throought a lot off different book but the two that helped her write this papaere were (add book titles here)

3.3 Online Research

As it is easier to get upto date articles and papers on the internet that is where a large part of the Literature Review came from. While researching articles to put into that section the author focused on researching office resurbishments, refurbishment methods and materials and also researching the carbon 2050 legigslations to see what materials and methods can be used to meet these standards set by the UK government. The author the read and analysed all of the papaers to see what information would be relevant for this research paper. Once this was all done it was just a case of getting the structure of the literature review right so that the information that the author has collected would be able to read and flow well.

3.4 Case Study

For this research paper a lot of different off buildings were looked at and compared to see what or if some of the methods talked about in the literatre review have been implemented into the office building and if they are helping to reduce the CO2 emmisions of the building and what still could be done to the building to help it meet the building standards for 2050. The case study was finally decided on when there was a building in Aberdeen that had been refurbished and the author had previously worked on the building.

3.5 Problem Encountered

There were a few problems when trying to research papers for the literature review as a lot of papers being too old or they did not have the information that was needed for the research paper. Another problem that I encountered was not a lot of people filling in the survey fast enough so that p ushed the analysis of the results back by a couple of days. The final problem I encountered was finding the right case study for the research paper that had some of the methodes and materials that have been discussed in this research paper and being allowed access to complete the survey.

 

 

Explain the difference between strategic, tactical, and operational controls. What tactical control reporting areas must be used to monitor the Human Resources department?

PLEASE READ AND FOLLOW ALL DIRECTIONS

***USE AS A REFERENCE: Kinicki, A., & Williams, B. (2013). Management: A practical introduction. (6th ed.). New York: McGraw-Hill Irwin.***

1. Review the Better Health Association of Central Ohio Case Study, The Case Continues, the Organizational Overview and the Financial Statement (all items attached).
2. Review the Human Resources “PLAN” document (attached).
3. Review and be familiar with the Mission, Vision, and Strategic Goals (shown in the “CONTROL_template”, attached).
4. Use the “CONTROL_template” to write the paper (attached).
o Describe the steps of the control process.
o Discuss the control mechanisms and their function that you will put in place to monitor the performance of the plan. (“PLAN” document attached for reference/context)
o Explain the difference between strategic, tactical, and operational controls. What tactical control reporting areas must be used to monitor the Human Resources department?
5. Follow the instructions [RED, IN BRACKETS] in the attached “CONTROL_template” to complete the paper.
o Note: Keep in mind monitoring and evaluating the level of progress with a strategic or tactical plan is critical to its success since the business environment is constantly changing. Leaders or managers who fail to do this risk that their best developed plan fails.
6. The plan needs to be 3 pages in length, not including any appendices and references you may wish to include. Use APA format in the body and the references of your work.
7. Include a minimum of one reference and citation from the textbook (Kinicki, A., & Williams, B. (2013). Management: A practical introduction. (6th ed.). New York: McGraw-Hill Irwin.) or a scholarly article.
o NOTE: Web sites are not scholarly articles.

What are the basic and central values of the educational technology professional community?

Ethics in educational technology: towards a framework for ethical decision making in and for the discipline

  1. Michael Spector1

Published online: 5 October 2016

Association for Educational Communications and Technology 2016

Abstract This special issue of ETR&D is devoted to ethics in the broad domain of educational technology. Many ethical issues arise involving the study and use of educational technologies. A well-known issue involves the digital divide and the degree to which the introduction of new technologies is increasing the digital divide and disadvantaging some students while benefitting others. The potential of educational technologies to improve learning and instruction is generally well known. Many of the problems associated with the successful implementation of educational technologies are also generally well known. However the ethical issues involved with educational technology implementation, use and research are not well explored nor widely known. This paper provides a preliminary framework for ethical decision making with regard to educational technologies.

Keywords Educational technology ethics  Ethics framework  Educratic oath  Ethics framework  Value-driven educational practice

Introduction

The definition of educational technology embraced by the Association for Educational Communications and Technology (AECT) is as follows: ‘‘Educational technology is the study and ethical practice of facilitating learning and improving performance by creating, using, and managing appropriate technological processes and resources’’(Januszewski&Molenda,2007, p. 1). This definition, developed and approved by the AECT definitions and terminology committee is striking due to the inclusion of ethics as an essential aspect of educational technology. Given that emphasis by such a prominent international association of scholars and professional practitioners,it is worth exploring the role of ethics in educational technology.This

& J. Michael Spector

mike.spector@unt.edu

1   Learning Technologies, University of North Texas, Denton, TX 76207, USA

article is a step towards creating a framework for the inclusion of ethical decision making in efforts aimed at facilitating, improving and supporting learning, instruction and performance. The discussion is primarily conceptual rather than being research based.

Professional practice, standards and values

As a precursor to the argument and framework to be presented, consider the broad domain of medical practice. There are many professions within that domain, within each of those professions there are specializations. Consider nursing, for example. A general definition of that profession is basically that it involves the practice of promoting health, caring for individuals and preventing illness, not unlike a parallel definition for physicians (see http://www.icn.ch/ who-we-are/icn-definition-of-nursing/). The word ‘ethics’ does not appear in the definition of the profession or discipline. Rather, the International Council of Nurses publishes a separate code of ethics that emphasizes respect for the rights and dignity of individuals(ICN,2012).That code begins with four basic value statements involving the promotion of health, the prevention of illness, restoring health and alleviating suffering. What follows those value statements are a number of elements comprising the code of ethics, which can be considered performance standards for ethical conduct as a professional nurse. One can find other such frameworks that distinguish professional practice, ethical standards and values. As a result, that general organizing framework that separates practice and ethics is adopted herein.

I believe that those who crafted the AECT definition of educational technology did so to emphasize the importance and centrality of ethics in the broad domain of educational technology. I share that general inclination but embedding ethics in what educational technology professional practitioners and scholars do glosses over the important distinction between performance and standards (ethical standards in this case but one could also include quality standards).

To make these distinctions concrete, consider a certified nurse performing a particular job task. The nurse is clearly a practicing professional and has gone through extensive training to become certified. Nonetheless, that nurse may be careless in drawing blood from a patient on an occasion. In such a case, a quality standard is relevant. If carelessness recurs, some kind of action or remediation may be required. On another occasion, a certified nurse may refuse to treat or interact with a patient on account of the patient’s race, religion or other characteristic. That is not a violation of a quality standard. It would be a violation of the nursing code of ethics and a failure to fully embrace the four values that guide nursing practice and ethical standards. While additional training may be appropriate for quality violations, ethical violations often require a different kind of response, including the loss of a job or certification.

One might then ask how far from such a framework is professional practice and scholarship in the domain of educational technology. Responding to that question is the specific task undertaken herein.

Defining ethics and values

The word ‘ethics’ is used by many people in a variety of contexts without an attempt to provide a definition. For that reason, many will separate ethics from morals, which this author believes is wrongheaded. Classically, ethics is a branch of philosophy that dates back thousands of years. Modern philosophers often divide ethics into three categories: (a) metaethics that focuses on the origin and meaning of ethical principles, (b) normative ethics aimed at establishing standards to distinguish and regulate right and wrong conduct, and (c) applied ethics that tends to focus on difficult to resolve cases and issues (see http:// www.iep.utm.edu/ethics/ for an elaboration of these categories).

What seems most appropriate for this discussion is the notion of normative ethics, as that category is typically associated with codes of conducts and distinguishing good or acceptable behavior and practice from unacceptable or harmful behavior and practice. The representative ethical statements presented in the next section clearly fall into the category of normative ethics. Normative ethics represent the specific behaviors and practices that a community, culture, institution, or profession expect all members to follow. In some cases, failure to adhere to an ethical principle is also a violation of the law. For example, delaying treatment of an individual in need of immediate attention may result in that patient’s death. In such a case, the medical practitioner who delayed treatment not only commited a violation of a basic ethical principle (e.g., do no harm), but may also be guilty of involuntary homicide. Regardless of the legal implications, ethical violations should be regarded as serious and reported to the responsible authorities, as a general rule (and perhaps also an instance of a normative ethics statement). The honor code at the United States Air Force Academy states that ‘‘we will not lie, steal, or cheat nor tolerate among us anyone who does’’ (see http://www.academyadmissions.com/the-experience/character/honor-code/). The implication of that code is that not reporting a violation is also a violation.

Codes of conduct and ethical principles can be found for many professional associations and communities of practice. A few are presented below. Such normative ethical statement cover a wide range of behaviors, including such things as taking unfair advantage of others, misrepresenting relationships, overlooking evidence, violating trust and confidentiality, and much more. Such statements are generally representative of the values of an association, community, or profession. That leads to several questions: (a) What are the basic and central values of the educational technology professional community? (b) How were those values established? (c) How are those values to be interpreted?

AECT’s TechTrends; Linking Research and Practice to Improve Learning periodically has a column on professional ethics written by Andrew Yeaman. Those columns provide insight into a number of aspects of normative and applied ethics in educational technology practice (see http://link.springer.com/journal/11528). For example, in a recent issue, Yeaman (2016) presented a scenario about problems in a training department that lead to a decision with regard to whom responsibility should be delegated to improve the situation. The value involved is commitment to the profession, and the ethics involved focus on fixing the situation rather than assigning blame.

One way to conceptualize values is in terms of a hierarchy of responsibilities and obligations. One interpretation of Plato’s early dialogues that recount Socrates’ trial and last day, is that Socrates had such a hierarchy which proceeded from self to family to state to the voice of the oracle. The reason a hierarchy is needed is that values can conflict. One may value one’s own well-being or prosperity, but that would be superseded by the well being of family or community or profession or society if there should arise a conflict. The most difficult cases when there are conflicts at the same level within such a hierarchy. Jonassen (2007) calls such ethical dilemmas the most challenging kind of problems because there is essentially a lose–lose aspect to such dilemmas—whichever choice is made, an ethical principle will be violated.

As an example, consider a professor who is supervising a doctoral student with a severe disability that prevents the student from writing and speaking clearly. The student’s speech is difficult to understand, and the writing often incoherent. Nevertheless, with support from the professor, friends and the medical profession, the student has managed to successfully complete all of the required coursework for the degree. The problem now is completing a dissertation. The student is passionate about completing the degree, and the professor wants to help the student succeed. However, the level of support from the professor to complete a dissertation given the student’s condition appears challenging (as much as 10 h a week based on recent experience). In spite of having spent a great deal of time with the student, there has not been much progress, and the date for the dissertation proposal defense is approaching. Failure to defend the proposal on that date will result in the student being put on probation; a previous extension has already been granted to avoid that outcome. Being on probation means that the student’s financial aid will be discontinued. Another extension could be requested, and that would support the professor’s commitment to the student. However, the professor believes that will only postpone the inevitable, which would violate the principle of being honest with students. What to do? Such decisions are not easy, and intuitions can often be misleading. Passionate and dedicated students can often far surpass one’s expectations.

The framework of ethical decision included herein is encapsulated in the Educratic Oath (see below). While specific categories and contexts are not mentioned, the general notion of doing no harm and respecting individual rights includes (a) not being persuaded by money but being persuaded by evidence, (b) recognizing that not every solution helps every student, (c) being fair to all while providing as much support for individual initiative as possible, (d) considering what is best in the long run for learners, teachers and the institution, (e) recognizing the impact of introducing any change into an educational context. In other words, this is intended to be the basis for a broad ethical decision-making framework.

Professional ethics statements

The international board of standards for training, performance and instruction (ibstpi) periodically conducts large-scale surveys of practice in a number of education professions (e.g., evaluation, instructional design, instructor, online learner, training management) that form the competencies and performance standards for the discipline. With regard to instructional design, there is one competency statement in the foundations area that ibstpi included in spite of lack of strong support from surveys – namely, identifying and responding to ethical, legal, and political implications of design in the workplace (Koszalka et al., 2013). It is worth noting that while AECT and ibspti place strong emphasis on ethical practice, that emphasis is not as evident in other educational technology associations (see, for example, the standards of the International Society for Technology in Education at http://www.iste.org/standards/standards).

The American Psychology Association has a set of principles and code of conduct that begins with five principles or values: (a) beneficence and nonmaleficence, (b) fidelity and responsibility, (c) integrity, (d) justice, and (e) respect for people’s rights and dignity (APA, 2010a). Section of the APA code of conduct pertains to education and training and has been considered in developing the educational technology ethical framework to be presented below. The APA publication manual (APA, 2010b) also has ethical guidelines pertaining to authorship—namely, authorship should include all those who have made a primary or significant contribution to the data collection, concepts, and interpretation of work to be published, including those who do not do the actual writing. Unfortunately, there are far too many violations of that ethical standard pertaining to authorship in the educational technology professional and scholarly community.

The Educratic oath

There is a great deal of commonality among the various ethics statements just reviewed. They bear a remarkable similarity to the Hippocratic Oath (attributed to a Greek physician who lived in the fifth century BCS; see https://www.nlm.nih.gov/hmd/greek/greek_oath. html for the original version and http://guides.library.jhu.edu/c.php?g=202502&p= 1335759 for a modern version). While the first principle of the Hippocratic Oath is often cited as ‘‘do no harm,’’ that statement did not appear in the version attributed to Hippocrates. Nonetheless, that phrase does capture a general of medical practice in ancient Greece that still exists today.

Based on an interpretation of the Hippocratic Oath and the kinds of ethical principles reviewed above, Spector (2005) proposed a similar oath for educators, the Educratic Oath:

(1) do nothing to impair learning and instruction; (2) do what you can to improve learning and instruction; (3) base your actions on evidence that you and others have gathered and analyzed; (4) share the principles of instruction that you have learned with others; and, (5) respect the individual rights of all those with whom you interact. (p. xxxvi).

The Educratic Oath has not been widely embraced, nor has any other such ethical code for educators. As a result, Spector (2015) decided to move from principles, such as those in the Educratic Oath, to a more general concern with values. Figure 1 represents the values that might be associated with a learning environment effort.

One could take each of the values statements in Fig. 1 and develop specific principles that might represent how that value could be articulated. Regardless of agreeing or disagreeing with the values in Fig. 1, that framework is incomplete in many ways. First, it primarily represents an instructional design perspective. Second, it does not take into

Fig. 1 A values hierarchy for learning environments (adapted from Spector, 2015)

account the many activities in which instructional designers engage, nor does it take into account those with whom instructional designers interact nor any of the technologies involved. The next section takes up these shortfalls.

Educational technology practice

Recalling AECT’s definition of educational technology will provide pointers to those involved in educational technology and what they do. Those who facilitate learning and performance are involved (e.g., teachers, tutors, teaching assistants, coaches, etc.). Those who create technology resources and processes are involved (e.g., instructional designers, graphics artists, media specialists, writers, web designers, etc.). Those who manage those resources and processes are involved (e.g., lead instructors, department chairs, deans, technology coordinators, information specialists, etc.). Those who make use of the resources are involved (e.g., students). Those who conduct studies about the design, development, deployment, use and evaluation of the processes and resources are involved (e.g., researchers and evaluators). The educational technology community includes a number of sub-communities, disciplines, and people with different backgrounds, training and interests. Given the complexity of the AECT definition, as elaborated above, there is no such person as a representative educational technologist, just as there is no such person as a representative nurse. There are emergency room nurses, oncology nurses, pediatric nurses, neonatal nurses, and so on. Nurses interact with other nurses, physicians, patients, family members, and others. Educational technology is at least as complex in terms of sub disciplines and specializations as is nursing. The implication is that the ethical principles and kinds of ethical decision making involved are likely to be specific to a particular context.

If one considers the sub-discipline of instructional design and what has been written about instructional design practice, one will not find much with regard to ethics other than AECT’s ethical standards and the one ibstpi competency referred to earlier that also includes adherence to legal standards as well as ethical standards (Koszalka et al., 2013). The importance of values is emphasized in Spector’s (2005, 2015) works and values are mentioned briefly in a few chapters in the Handbook of Research on Educational Communications and Technologies (Spector et al., 2013). However, in major treatments of instructional design practice, there is very little discussion of ethics or values (see, for example, Dijkstra, 2004; Larson & Lockee, 2014; Merrill, 2013; Reigeluth, 1983). In the influential roadmap for education technology (Woolf, 2010), there is no mention of ethics or values. Yet the digital divide remains a reality and is prioritized in the 2016 National Education Technology Plan (see http://tech.ed.gov/files/2015/12/NETP16.pdf). Surely the digital divide involves ethical issues due to the fact that some students (especially those without access to new technologies or with little experience in using advanced learning technologies) are falling further and further behind as new technologies are integrated into teaching and learning. While educational technologists are generally well-intention ed and seek to promote learning and improve instruction, it often happens that the introduction of a new technology will have a negative impact on some students as well as some teachers. Planning to minimize negative impact and properly supporting both students and teachers when introducing a new technology should be a high priority for educational technologist.

As new technologies emerge at an increasing rate, an educational technologist may decide to try something new just because it can be done. The operational outlook should not be ‘‘because we can.’’ The educational technologist’s motto should be ‘‘because we can do better for all involved.’’ Adhering to that creed requires taking an evidence-based approach rather than one based on fads and fancies.

A preliminary educational technology ethics framework

Figure 2 provides a somewhat deeper framework for thinking about ethical issues involving educational technology. This framework is intended to be a starting point for further development and exploration of the usefulness of such a framework for educational technology ethics.

There are three interacting dimensions in this framework: values, principles and people. Two additional dimensions are relevant but not depicted: context (e.g., school, university, workplace, culture, country, regulatory environment, etc.) and technology (e.g., specific technologies and their intended use and purpose). If the simplified framework presented here gets those involved with educational technology to think more seriously about the ethics of practice and research involving educational technology, then this framework is perhaps a step forward.

To encourage the progressive development of this framework, an elaboration of the intersection of these three dimensions is provided: (a) students in the people dimension, (b) evidence in the values dimension, and (c) the ethical principle of being fair and open in assessing and evaluating progress. The intersection of these three dimensions in the framework is one that is commonly encountered and, as a consequence, perhaps useful as a starting point for further elaboration.

Suppose the context is a public high school course that involves history. A major portion of the grade in that course is a student-authored paper analyzing and discussing the causes of World War II. The technologies involved include the internet, media and word processing. Students are required to (a) include links to at least three internet sites that provide different analysis of the causes, (b) include a figure or diagram that represents the resolution of the differences among a variety of perspectives, and (c) submit the final paper as a PDF file to an online learning management system. The instructor has provided

Fig. 2 A preliminary educational technology ethics framework

students with a rubric that indicates how the paper will be graded. The rubric includes requirements such as due date, length, format, required components (e.g., overview, perspectives explored, differences and similarities among those perspectives, etc.), how the quality of each requirement will be determined, and the weight assigned to each of the requirements. Additional notes in the syllabus are provided with regard to plagiarism and other related matters.

The rubric is in the course syllabus and students have been given frequent reminders. Specific drafts of the major components (overview, internet sites found, etc.) have been assigned along the way and feedback on those drafts provided to students. In short, the instructor has created a clear and coherent course plan that includes emphasis on evidence to be used in assessing the final paper.

Student Y has received a failing grade based on making use of another’s work without credit or citation. The student claims it was a simple oversight and is asking the instructor to be given another chance to correct the problem in order to get a passing grade that is required for graduation. What specific ethical issues and principles are involved?

There is the value of making evidence-based decisions, and the evidence of plagiarism in this case is clear. There is the principle of making open and fair assessments. The rubric was well known in advance as was the penalty for plagiarism. Other principles are also involved. The instructor did establish clear and specific goals and expectations. The student failed to recognize the contributions of others. More fundamentally, the instructor has an obligation not to disadvantage others who may want a second chance to improve a grade.

The decision of the instructor to stand by the grade seems to be ethically defensible and perhaps obvious. However, there is a consequence for the student that may be harmful— namely, failure to graduate. Due to the failing grade, the student may be severely punished by a parent or drop out of high school. This instructor happens to know the student’s parents and is aware of some abusive treatment. In addition. The instructor knows with whom the student associates and how well the student has done in other courses. The instructor believes this student could be successful in college and would like to see the student continue education after high school.

Given that knowledge, the instructor now confronts an ethical dilemma—namely, promote benefits and minimize deficits for this student or make fair and open assessments for all students. As Jonassen (2007), ethical dilemmas are challenging. For some, this situation may not seem like a dilemma, but for others it may well be a difficult decision making process. Regardless of how one may perceive this imagined situation, it is clear that the instructor should not decide based on what is easy or convenient for the instructor. What is best for this and other students should be the primary consideration. What might be good for oneself is seldom the primary ethical perspective. Ethical decision making is often other directed rather than being self-directed. There is a self-directed aspect to ethical decision making, however. Basically, that aspect involves reflecting on the kind of person one is becoming on account of the decisions and choices one is making.

Concluding remarks

Some will be inclined to say that this approach to ethics in educational technology is unnecessary or is making something that is quite simple more complex than it needs to be. Ethical decision making in any aspect of life is quite challenging and complex. Ethical decision making should be introduced early and often in the development of a child.

Simply adhering to a law, rule, policy, or guideline involves no ethical decision making. Recognizing the many interacting aspects of a situation is a step toward understanding how different people, values and ethical principles might guide desirable behavior and the responsible conduct of using and studying educational technologies. A suggested earlier in this paper, the attitude that might inform values and ethical principles is the notion that we can do better with regard to supporting learning, improving instruction and understanding how best to make effective use of educational technologies. We can do better.

References

APA. (2010a). Ethical principles of psychologists and code of conduct. Retrieved from file:///C:/Users/jms/ Documents/PDFs/apa-principles.pdf.

APA. (2010b). The publication manual of the American Psychology Association. Washington, DC: American Psychology Association.

Dijkstra, S. (2004). Theoretical foundations of learning and instruction and innovations of instructional design and technology. In N. M. Seel & S. Dijkstra (Eds.), Curriculum, plans and processes of instructional design: International perspectives. Mahwah: Lawrence Erlbaum.

ICN. (2012). The ICN code of ethics for nurses. Retrieved from http://www.icn.ch/images/stories/ documents/about/icncode_english.pdf.

Januszewski, A., & Molenda, M. (Eds.). (2007). Educational technology: A definition with commentary (2nd ed.). New York: Routledge.

Jonassen, D. H. (2007). Toward a taxonomy of meaningful learning. Educational Technology, 47(5), 30–35. Koszalka, T., Russ-Eft, D., & Reiser, R. (2013). Instructional design competencies: The standards (4th ed.). Charlotte: Information Age Publishing.

Larson, M. B., & Lockee, B. B. (2014). Streamlined ID: A practical guide to instructional design. New York: Routledge.

Merrill, M. D. (2013). First principles of instruction: Identifying and designing effective, efficient and engaging instruction. San Francisco: Wiley.

Reigeluth, C. M. (Ed.). (1983). Instructional-design theories and models: An overview of their current status. Hillsdale: Lawrence Erlbaum Associates.

Spector, J. M. (2005). Innovations in instructional technology: An introduction to this volume. In J. M. Spector, C. Ohrazda, A. Van Schaack, & D. A. Wiley (Eds.), Innovations in instructional technology: Essays in honor of M. David Merrill (pp. xxxi-xxxvi). Mahwah: Erlbaum.

Spector, J. M. (2015). Foundations of educational technology: Integrative approaches and interdisciplinary perspectives (2nd ed.). New York: Routledge.

Spector, J. M., Merrill, M. D., Elen, J., & Bishop, M. J. (Eds.). (2013). Handbook of research on educational communications and technology (4th ed.). New York: Springer.

Woolf, B. P. (Ed.). (2010). A roadmap for education technology [National Science Foundation Grant#0637190]. Washington, DC: National Science Foundation.

Yeaman, A. R. J. (2016). Competence and circumstance. TechTrends, 60, 195–196.

  1. Michael Spector is a Professor and Former Chair of Learning Technologies at the University of North Texas. He earned a Ph.D. in Philosophy from The University of Texas at Austin. His research focuses on intelligent support for instructional design, assessing learning in complex domains, and technology integration in education. Dr. Spector served on the International Board of Standards for Training, Performance and Instruction (ibstpi) as Executive Vice President; he is a Past President of the Association for Educational and Communications Technology as well as a Past Chair of the Technology, Instruction, Cognition and Learning Special Interest Group of AERA. He is editor of Educational Technology Research & Development and serves on numerous other editorial boards. He edited the third and fourth editions of the Handbook of Research on Educational Communications and Technology, as well as the Encyclopedia of Educational Technology, and has more than 150 publications to his credit.

 

Educational Technology Research & Development is a copyright of Springer, 2016. All Rights Reserved.

What is your opinion of the article? Do you agree with the author’s findings?

Read the assigned article by Linstrom (2004), and create an article critique.
After reading the article and briefly summarizing the purpose for the writing, answer the following questions:
What is the author’s main point?
Who is the author’s intended audience?
Do the author’s arguments support the main point?
What evidence supports the main point?
What is your opinion of the article? Do you agree with the author’s findings?
What evidence, either from the textbook or additional sources, supports your opinion?
Your response must be at least 725 words in length. All sources used, including the article, must be referenced. Paraphrased and/or quoted materials must have accompanying in-text citations and references in APA style.

How did the organization develop? What is the story behind the work? How has it changed over time?

EDCO 705

COMMUNITY ORGANIZATION IMPACT PAPER INSTRUCTIONS

This is an investigative paper analyzing and assessing the effectiveness and impact of a mental health organization in your community. You will set up an appointment with an executive or director and conduct a face-to-face interview with him/her. Recording the interview is

recommended. While much of your paper will be based on information gleaned from the

interview, the substance should come from critical assessment and evaluation based on

secondary research and best practices articulated in scholarly research. You must incorporate the June & Black and the Scott & Wolfe texts in substantial and meaningful ways and draw on
recent journal articles. A minority of your sources may consist of professional web sources such as local news and the organization’s own materials. This must be a 12-15 page paper in current APA format with 12 sources, not counting the interview. Include the following content, using appropriate headings:

1   Demographic information about the organization: Disclose the name of the

organization; its location(s) and current address, phone number, website URL, etc. Name the person you interviewed, and explain his/her title and function within the organization.

2   History and funding: How did the organization develop? What is the story behind the
work? How has it changed over time?

3   Present status: What is the organization’s purpose/mission statement? Who does it
serve? How is it funded? (Private, public, fundraising, special interest groups, etc.)
Describe the staffing. How many counselors, social workers, psychiatrists, behavioral
specialist, etc. work with the organization?

4   Community collaboration: Who does this organization work with, collaborate with, or
network with to accomplish its goals? (Some organizations began a couple of decades
ago and worked from a “one stop shop” kind of model. Today, many of these same
organizations work with various mental health providers to provide the same services that
once were provided in-house.) Is collaboration a central focus of this organization?

5   Community impact: Describe the organization’s community impact and/or effectiveness
in serving its clients, both from the interviewees own perspective and from secondary
sources. Has public policy been impacted by this organization?

6  Evaluation: From your research and analysis, assess the organization’s strengths and
weaknesses. What does this organization do well and not so well? What do you see as
possible action plans to improve what this organization does and how they carry out its
mission and purpose?

Evaluate the strategies used by international retailers, whilst expanding their business into Germany.

Marketing Project: The Research Proposal

Table of Contents

 

1)    Industry Background and current Market Trends ……………………………………….. 2

 

2)    Research Problem and Aim …………………………………………………………………………… 3

 

 

3)    Objectives ………………………………………………………………………………………………………. 4

 

 

4)    Scope of the Study ………………………………………………………………………………………… 5

 

 

5)    Usefulness of the Topic …………………………………………………………………………………. 5

 

 

6)    Literature Review Topic Areas ……………………………………………………………………… 5 a)    Cross-cultural buying behaviour ……………………………………………………………………. 5 b)    International Retailing …………………………………………………………………………………… 6 c)    Standardisation vs. Adaptation ……………………………………………………………………… 6

7)    Suggested Methodology ……………………………………………………………………………….. 7 a)    Secondary Data ……………………………………………………………………………………………. 7 b)    Primary Data ………………………………………………………………………………………………… 7 c)    Sampling ………………………………………………………………………………………………………. 8

8)    Timeline ………………………………………………………………………………………………………….. 9

 

 

9)    Indicative Bibliography ………………………………………………………………………………… 10

 

1)  Industry Background and current Market Trends

 

The food retail market in Germany, with a value of $277.2 billion, accounts for 14.9% of the European food retail market value. After seeing a decline in 2012 of 0.1%, in 2013 it experienced a growth of 1%. The market is expected to grow with further 7.4% until 2018 and reach a market value of $297.7 billion. In comparison to this are the France and UK markets, which are forecasted to grow towards values of $252.3billion and $203.3 billion respectively (Marketline, 2014). German consumers expenditure on food products has also clearly increased in the period of 2001-2011 by 13.4% to a total of 155.8€ billion. The food and beverages sector also accounts for 38.3% of the total private demand of consumers in

Germany (Metro Retail Compendium, 2013). The German food retail market is saturated and high in price competition amongst the retailers. Included in the food retail market are the

sales of food products along with beverages.

Consumers increasingly demand for organic food products, which experience a growth of

 

10% per year. Another segment that is increasingly requested by German consumers is international good, which is relatable to the current trends in the whole of Europe (Marketline, 2014).

 

Germany counts predominantly as a developed country and a majority of consumer from a country of that nature put significant importance on products with a certain standard of quality rather than the focus on low-priced products (Euromonitor, 2014).

 

Supermarkets and hypermarket are the biggest players in the German food retail industry with a share of 59.4% (Marketline, 2014). Independent and Specialist Retailers follow with

33.7%. Convenience stores have the lowest share with 5.2% (Marketline, 2014). Hypermarkets are not a very common format of retailing in Germany, due to the fact that a majority of consumers find these too complex and prefer the straight-forward layout of supermarkets. This also reflects in the statistics in terms of sales by channels. Over the period of 2008-2013 hypermarkets experienced a slight decline of 0.7%, whereas in comparison to that supermarkets saw an increase of 10.1% (Euromonitor, 2014). Another outstanding increase in the value of sales was experienced by discounters with 8.1%. German consumers increasingly show higher loyalty to the most successful retail format, discounters, as these improved their standards over the last years (Euromonitor, 2014).

 

Discounters are typically characterised by offering very low prices, with low cost margins and a high degree of self-service (Cox, R & Brittain P., 2004, p. 35). Discounters in Germany lately also introduced higher quality products, such as brand-based and fresh foods, which gain more attention by consumers that put great emphasis on regional products, with higher

 

trust in those. International products are also offered, mainly specialised for younger generations, due to higher interest and experimental attitudes amongst the age group (Euromonitor, 2014).

In terms of food retailers brand shares, Edeka (under Edeka Zentrale AG & CO KG) gained

15.6% and is therefore the brand with the highest share in Germany. Lidl and Aldi (under Lidl

Dienstleistung GmbH & Co KG and Aldi Süd) follow with 8.6% and 7.7% share respectively in 2013 (Euromonitor, 2014). Competition is very high in the German food retail market, due to the high price wars and choice criteria of consumers. This results in generally equal shares in the food retail industry, which complicates and raises the entry barriers into the mature and saturated market.

International retailers generally adapt to the German retail market in order to succeed, or even approach the market in a different manner, such as Royal Ahold from the Netherlands, which might attract customers with its uniqueness (Euromonitor, 2014). However, international retailers, specifically in the grocery retail market struggle to enter the market and proceed with standardised strategies. This was the case for the American discounter department store, Walmart, which approached Germany in 1997 and was forced to exit the market in 2006 with an estimated loss of $1 billion (Financial Express, 2006).

 

The purpose of this study is leading from that, to understand the failure of international retailers and to answer the question of why they found it difficult to succeed in the German market.

 

2)  Research Problem and Aim

 

The purpose of this research Project is to analyse the German retail market and determine the reasons that make it difficult for many international retailers to succeed in this market, described on the case of Walmart.

International Retailing has been very popular amongst retailers in the last decades, specifically also in food retailing, where the total revenue of global food and staples reached

$6,56 billion in 2010 (Food and Staples Retail Industry Profile: Global, 2011).

Generally known is that a firm’s global competitiveness is mainly reliant on one aspect, which is a strategic global marketing plan (Hollensen, S., 2013, p. 6).

 

Walmart is the biggest retailer in the world with a share of 3.3% in 2013 (Euromonitor, 2014 [2]). The company saw a great future in the German food retailing market and entered in

1997 by using acquisition. It took over 21 stores of the German Wertkauf chain and in 1998 acquired further 74 hyperstores from Interspar. Walmart’s idea was to operate with its American ethics in Germany, with turned out to be a mistake and forced Walmart to leave the country in 2006 with a loss of approximately $1 billion (dw, 2006). The 85 stores were taken over by the German retail company Metro, in order to open more of its Real hyperstores.

Walmart clearly did not consider the cross-cultural buying behaviour, when entering the German food retail market. Considering different cultures across different countries is of major importance as cultures play a major role in people’s attitudes and behaviour, as stated by Gelfand et al. (2007) cited in Patel, T. (2013). Consumers in Germany did not like the American approach of the retailer and its low price strategy, as this strategy was carried out by almost all the German food retailers. Walmart chose to use standardisation, rather than adaptation in order to succeed in Germany; however, this made Walmart less competitive and not successful in the German market.

Therefore, the aim of this study is to understand the German consumers buying behaviour and evaluate the strategies used by international retailers, such as Walmart, which failed in Germany. Understanding the mistakes will enable to develop recommendable strategies to successfully enter the German market.

3)  Objectives

This study is set out to achieve four specific objectives:

Objective 1:  To provide an overview of the German retail market in terms of size, value, competition and characteristics.

Objective 2:  To analyse the buying behaviour of the German consumers in order to determine whether there are cultural characteristics that differentiate and influence their purchase behaviour.

Objective 3:  To evaluate the strategies used by international retailers, whilst expanding their business into Germany. Also understand and analyse the mistakes that occurred, shown specifically on the example of Walmart.

Objective 4:  To generate recommendations for actions aimed at retailers that contemplate expansion into the German market in the future.

4)  Scope of the Study

The study is reviewing the German retail market, particularly focusing on the food retail industry. It will analyse consumer buying behaviour in Germany, in order to understand the choice criteria and purchase behaviour of the German consumers. The international marketing aspect will play a major role in this research project, as international retailers need to develop a sophisticated marketing strategy in order to be successful in expanding

globally. Cultural aspects play a major role in an individual’s attitudes and behaviour and specifically finding out, which cultural aspects have an impact on individuals, is one of the areas this research project is going to focus on.

Furthermore, the focus will briefly also be put on a fashion retailer that failed to succeed in Germany – Gap. A comparison between the retailers will be given in order to understand the differences and similarities in the strategies of approaching the German market.

5)  Usefulness of the Topic

Being a German citizen, I always have a keen curiosity to understand the extent to which German consumers differ culturally in terms of purchasing behaviour compared to other consumers in developed markets. In addition, I am interested in discovering possible cultural dimension that are underlying these differences.

Furthermore, this research project could benefit international retail firms that are considering entering the German market. It could propose some tactical and managerial implications and provide strategies in order to reduce difficulties, whilst moving into the German market, providing products and services in favour of German consumers buying behaviour.

6)  Literature Review Topic Areas

In the progress of this research project, several marketing theories, such as the cross- cultural behaviour and international marketing theories were found that support the main arguments of this study.

  1. a) Cross-culturalbuying behaviour

The world is full of confrontations between people who think, feel and act differently’

(Hofstede, 2010)

This quote describes the main question of this study in a simplified way, which is to understand if cultural differences, based on the fact that this research is focusing on Germany, have an impact on consumers buying behaviour.

According to Hofstede (1994) as cited in Patel (2013), there are four dimensions in terms of how nations differ in cultural aspects. These are:

  • High versus low power distance
  • Masculinity versus femininity
  • Individualism versus collectivism
  • Uncertainty avoidance versus risk taking

These four aspects play a major role in understanding the German consumers’ cultural motives towards their purchasing behaviour.

  1. b) InternationalRetailing

According to Michael Porter (1980) as cited in Huggins and Izushi (2011) competitive rules and advantages are highly reliant on the industries structure. The main aspects for this are:

  • Threat of new entrants
  • Rivalry amongst existing competitors
  • Threat of substitute products
  • Bargaining power of buyers
  • Bargaining power of suppliers

For this research project the rivalry amongst existing competitors is of high importance, as one of the reasons for Walmart’s failure was the high competition in the mature food retailing market in Germany.

  1. c) Standardisation vs. Adaptation

A fundamental decision that managers have to make regarding their global marketing strategy is the degree to which they should standardize or adapt their global marketing mix.’ (Hollensen, 2013)

Whilst globalising, a company has to wisely choose if it is going to target the new countries with a standardised or adapted approach. In Walmart’s case a standardised approach was chosen which lead to a rejection in the German food retail industry. The theory stated by Hollensen can lead to identifying strategies in order to approach different countries. This will underline  and support the findings of this research project.

7)  Suggested Methodology

The data collection for this report will include secondary data as well as primary data collection in order to meet the stated objectives. The approach will be causal (conclusive research) and explain why the failure of Walmart happened, and what motives are linked to consumers purchasing behaviour in Germany.

  1. a) SecondaryDat

Secondary Data will be gathered in order to evaluate the German food retail market in terms of value, growth etc.. Furthermore, this source will be used in order to identify and analyse the problems experienced by Walmart in trying to approach Germany.

During the research, conducted so far, the database of the LSBU library was used in addition to academic sources from the free web, such as newspaper articles and journals.

Mainly, journal articles, academic literature and e-books have facilitated and supported the key arguments in this research and will also be used in further stages of the study.

The Business resources for Marketing, such as Euromonitor, Marketline and Mintel have been of key use for this study and will base further arguments and findings in the progress of the research.

  1. b) PrimaryData

In order to analyse the buying behaviour of German consumers, primary research will be conducted.

study will collect primary data in form of quantitative research. A total of 100 questionnaires will be given out to German consumers. Quantitative Research has many advantages; one of them is the ability to get beneath the surface of a survey individual.

While not as detailed as in-depth interviews or focus groups, it is common to ask questions about motives, circumstances, sequences of events, or mental deliberations, none of which are available in observation studies’ (Burns and Bush, 2014, p.173).

This is of major importance for the study, as we would like to understand the German consumers’ choice criteria in how they purchase their grocery and which the most important motives are that influence their buying behaviour.

The consumers will be enabled to answer both, open-ended and closed-ended questions

Furthermore, from the results of the surveys, different consumer profiles can be developed, in order to understand diverse types of consumers in Germany.

 

  1. c) Sampling

The sample population that will be used includes consumers in Germany from the age of 16. A key aspect while screening the surveys is, if they are the mainly or partly purchasing body in the household in order to understand their buying behaviour.

The target population for the questionnaires will be approached on the streets and asked a screening question in order to understand, if they belong to the target population, which my focus is on.

This leads to the fact that non-probability sampling will be used in order to find the targeted population, specifically judgement sampling. The research will be conducted in different areas of Germany, in order to collect perceptions and buying behaviour motives from

individuals of different statuses.

8 | P a g e

8)  Timeline

   

Nov

 

Dec

 

Jan

 

Feb

 

Mar

 

April

 

May

 

Proposal

     

X

                                                 
 

Amend Proposal

             

x

 

x

                                       
 

Introduction

                       

x

                               
 

Literature Review

                         

x

 

x

     

x

 

x

 

x

                 
 

Methodology

                             

x

 

x

                       
 

Data Collection: Field Work

                                     

x

 

x

 

x

 

x

           
 

Research Findings and Analysis

                                           

x

 

x

 

x

       
 

Recommendations

                                             

x

 

x

       
 

Conclusion

                                               

x

       
 

Draft

                                           

x

 

x

         
 

Final Version

                                             

x

 

x

       
 

Binding

                                                 

x

     
 

Submission

                                                 

x

     

 

9 | P a g e

9)  Indicative Bibliography

Cox, Roger;Brittain, Paul. 2004., Retailing. [online]. Financial Times/ Prentice Hall. Available from:  http://www.myilibrary.com?ID=60092 [Accessed on 15th November

2014].

 

Euromonitor (2014) Grocery Retailers in Germany. [Online]. Available from: Euromonitor http://0-www.portal.euromonitor.com.lispac.lsbu.ac.uk/portal/magazine/homemain [Accessed on 14th November 2014]

 

Marketline (2014) Germany – Food Retail [Online]. Available from: Marketline  http://0- advantage.marketline.com.lispac.lsbu.ac.uk/ [Accessed on 14th November 2014]

 

Metro Retail Group (2013) Metro Retail Compendium. [Online]. Available from: Metro Retail Group, Bad Oeynhausen  http://www.metro- cc.com/internet/site/mcc/node/308042/Len/index.html [Accessed on 14th November

2014].

 

The Financial Express (2006) Wal-Mart exits Germany with $1bn loss. [Online]. Available from:  http://archive.financialexpress.com/news/walmart-exits-germany-with-1bn-

loss/172670 [Accessed 15th November 2014].

 

Food & Staples Retail Industry Profile: Global (2011), Food & Staples Retail Industry Profile: Global, pp. 1-39, Available from: Business Source Complete [Accessed on 15th November 2014].

 

Hollensen, Svend. 2013., Global Marketing. [online]. Pearson. Available from:

http://www.myilibrary.com?ID=515961 [Accessed on 16th November 2014].

 

Euromonitor (2014) [2] Walmart’s Healthy Food Subsidy Could Revolutionise the Food Industry…but not Anytime Soon [Online]. Available from: Euromonitor  http://0- www.portal.euromonitor.com.lispac.lsbu.ac.uk/portal/magazine/homemain [Accessed on

14th November 2014]

 

DW (2006), World biggest retailer Wal Mart closes up shop in Germany [Online]. Available from:  http://www.dw.de/worlds-biggest-retailer-wal-mart-closes-up-shop-in-

germany/a2112746 [Accessed on 15th November 2014].

 

Patel, Taran. 2013., Cross-Cultural Management: A Transactional Approach : A Transactional Approach. [online]. Routledge. Available from: http://www.myilibrary.com?ID=553015 [Accessed on 16th November 2014].

 

Hofstede, G. (2010), Cultures and Organizations : Software for the Mind, Third Edition. [online]. McGraw-Hill. Available from:  http://www.myilibrary.com?ID=296125 [Accessed on 16th November 2014].

 

 

 

Huggins, Robert;Izushi, Hiro. 2011., Competition, Competitive Advantage, and Clusters: The Ideas of Michael Porter. [online]. Oxford Scholarship Online. Available from:

http://www.myilibrary.com?ID=359478 [Accessed on 15th November 2014].

 

Burns, Alvin C;Bush, Ronald F.. 2013., Marketing Research, International Edition. [online]. Pearson. Available from:  http://www.myilibrary.com?ID=523720 [Accessed on

15th November 2014].