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Will the offering need to be registered with the Securities and Exchange Commission (SEC) under the Securities Act of 1933? Explain. Does your answer differ if “Shares in Learning” are issued by Private College, a proprietary for-profit institution that does business in all 50 states? Why?

Securities Law

Private University, a private nonprofit educational institution located in Califor­nia, decides to issue “Shares in Learning” certificates in a one-time offering to the public. These shares will be sold for $500 each and entitle the bearer to redeem each certificate for two undergraduate or one graduate college credit in any of its schools at any time in the future. The shares may also be resold without restric­tion by the initial purchaser. The offering will be made via the Internet.

Will the offering need to be registered with the Securities and Exchange Commission (SEC) under the Securities Act of 1933? Explain. Does your answer differ if “Shares in Learning” are issued by Private College, a proprietary for-profit institution that does business in all 50 states? Why?

Develop as a group a set of heuristics for your practice of leadership, strategic thinking, and planning. Have at least twenty-five items, although you may certainly have more.

Question leadership

Heuristics are a set of guidelines that people use to direct their activities. We all have a variety of heuristics in our lives, either formal or informal. A formal business heuristic might be a reorder point (trigger point) for reordering supplies like lumber, paper clips, or cans of broccoli at work. An informal personal heuristic might be how much drive time you allow for when you travel to work.

Develop as a group a set of heuristics for your practice of leadership, strategic thinking, and planning. Have at least twenty-five items, although you may certainly have more. Your heuristics can include but are not limited to:

  • Things you would do.
  • Things you would not do.
  • An ethical framework for the practice of strategic leadership.
  • Observations about the effectiveness of styles of leadership as they apply to topics related to strategy, leadership, and planning.
  • Other insights about successful or unsuccessful strategic leadership.

At least some of your items should be devoted to particular topics or subtopics within or associated with leadership

Analyze the dataset and segment these customers into distinct groups.

Case ROI Calculation

Project Background

Amazon Prime
In 2005, Amazon announced the creation of Amazon Prime, a membership
offering free twoday shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $96 in 2015), as well as discounted oneday shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as “Amazon Premium”) in 2008, in Italy in 2011, and in Canada in 2013.
Amazon Prime membership in Germany, the United Kingdom, and the United
States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle ebooks for free reading on Kindle hardware, up to one book a month, with no due date.
In March 2014, Amazon announced an increase in the annual membersh
ip fee for Amazon Prime, from $79 to $99. Shortly after this change, Amazon announced Prime Music, a service whose members can get unlimited, adfree streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users’ Amazon cloud drive. In March 2015, Amazon was expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” covering all kinds of media from videos and music through to PDF documents respectively for $11.99 or $59.99 per year. Amazon also began offering free sameday delivery to Prime members in 14 U.S. metropolitan areas in May 2015. In April 2015, Amazon started a trial partnership with Audi and DHL in order to get deliveries directly into the trunks of Audi cars. This project is only available on the Munich (Germany) area to some Audi connected car users.
On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated
“Amazon Prime Day”, which Amazon announced would feature deals for prime members that rivaled those on Black Friday. Also that month Amazon Prime announced that it would be signing Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC’s Top Gear, to begin working on The Grand Tour, due to be released in 2016.
In December 2015, Amazon stated that “tens of millions” of people are Amazon
Prime members. Amazon Prime added 3 million members during the third week of December 2015. It was also during December that Amazon announced the creation of the Streaming Partners Program, an overthetop subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.
In January 2016, Amazon Prime reached 54 million members according to a report
from Consumer Intelligence Research Partners. In April 2016, Amazon announced sameday delivery would be expanded to include the areas of Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Central New Jersey, Raleigh, Richmond, Sacramento, Stockton, and Tucson, bringing total coverage to 27 metro areas..

Source: Wikipedia

Team assignment
You’v
e been given a team project targeting current AP customers for a preholiday promotion encouraging shoppers to visit AmazonPrime for their holiday gift buying needs.
Your marketing manager requested
your team analyze purchase data from the previous holiday season with data provided by American Express Cardholder Services. The data contains demographic , product, and spend amount data for your team to analyze and determine how best to solicit shoppers. Your team’s analysis will then be used to select 100,000 names from the AmazonPrime database as the marketing budget is not large enough to solicit everyone.

The data file provided contains:


1.
Highlevel demographic data (name, location, age, income, etc) for nearly 400 randomly selected customers.
2.
Each record contains the product purchased and the amount spent to purchase that product

Requirements
As a team,
analyze the dataset and segment these customers into distinct groups. Your segmentation scheme may combine any of the variables provided in the excel document.
Once complete, you
r team is required to present findings to the Chief Marketing Officer (me) for go/nogo approval. Your presentation must consist of the following:
1.
A title page with team members listed
2.
13 slides profiling holiday shopping customer. Your research can come from any credible source such as Forrester, Adage, Adweek, eMarketer, NY Times, etc.
3.
13 slides on how you conducted your analysis; any techniques used such as crosstabulations, logic counter variables, etc., to summarize the data
4.
13 slides on your segmentation scheme including high, medium, and low value cardholders
5.
13 slides on your marketing plan on how you will solicit the target audience via direct mail and email channels
6.
13 slides on the calltoaction(s); what actions are you asking the target audience to do; how will you get them to consider purchasing products at AmazonPrime.

7. 13 slides on how you will monitor and measure the performance of the marketing plan.
8. 1-3 slides on how you would calculate ROI for this promotion, based on assumptions in the below chart. Please also project your findings on a house file of 100,000 names. You may use the average spend by member for each of your segments to determine ROI.

The second article seems to take a left hand turn and starts talking about why long articles is so important. Do you agree with the argument that a lot of content is a key to developing trust? Why or why not?

Digital marketing

For this assignment and all assignments, to receive an A, you need to:

  • Show evidence that you read the readings and/or watched the videos.
  • Type your answers in complete sentences with good grammar and no errors.

Then answer the following questions:

1. Why is ethical marketing important?

2. The first article lists 5 steps to creating ethical marketing. After reading the second article, list one more step to creating ethical marketing and list why it should be on the list.

3. The second article seems to take a left hand turn and starts talking about why long articles is so important. Do you agree with the argument that a lot of content is a key to developing trust? Why or why not?

4. Think about the brands you are loyal to. Pick two brands you trust. After some self-examination, why do you trust them? Now list one brand that has lost your trust. Explain why you don’t trust them any longer. Include a few sentences for this answer. Don’t just answer in one quick sentence.

5. People were offended by this ad. Social media erupted about it in a super negative way. The ad was pulled immediately. The brand apologized.

This YouTube link seems to keep breaking. If it doesn’t work for you, try this: https://www.youtube.com/results?search_query=dove+chocolate+commercial Then watch the commercial entitled

DOVE® Chocolate – Each and Every Day ad

 

What’s the difference between the two ads that made one offensive and unethical? Do you agree with public opinion? Why or why not? Write a solid paragraph or two here.

 

How do you think this Graduate Degree can help you achieve your career goals? Describe your greatest achievement. What motivates and inspires you?

Applying for Master of Administrative Science – Computer Security and Forensic Administration at FDU

Fairleigh Dickinson University uses the answers to these questions to evaluate if the applicant is the right fit for the program. FDU also uses it to evaluate their writing skills. Please write a genuine response to each of the following questions.

1. How do you think this Graduate Degree can help you achieve your career goals? (400 or more words)

2. Describe your greatest achievement (only 150 words)

3. What motivates and inspires you? (only150 words )

Develop one question yourself that can be answered with the information included in this dataset. Write the code to answer the question, and include a visualization.

2 part python problems

Overview

This assignment will allow you to practice algorithmic thinking and basic Python programming with several small-scale problems. As you solve each problem, follow the steps of algorithmic thinking as outlined below. NOTE: you only need to provide an algorithm, flowchart and test cases for part 2 (no algorithm/flowchart/test cases are needed for part 1).

Step 1: Algorithm Description. Use an algorithm and a flow chart to develop and express your algorithm that accomplishes the given task. Remember, you have to be very explicit and clear to make sure one can actually accomplish the task following your directions. Describe the input(s), output(s) and the process of the algorithm.

Step 2: Program Code – Implementation: Implement the algorithm in Python using the basic structures we covered in class (ONLY USE CONCEPTS COVERED IN CLASS):

  • User input
  • Variables
  • Operators
  • Conditional execution
  • For/while loops
  • Data structures
  • Functions and modules
  • Pandas

Step 3: Program Testing: **Create a Test Plan with two or three test cases that demonstrate your code works as intended. Explain how you used these test cases in your comments.

Step 4: Program Documentation: Be sure to comment thoroughly so that it is clear that you understand what every line of the code is intended to accomplish.

Part 1: Data Analysis and Visualization

You will work with a dataset that contains information on a coffee shop’s sales. The dataset is below. DOWNLOAD THE DATASET AS A CSV FILE ON YOUR COMPUTER FROM THE LINK BELOW AND READ IT IN PANDAS FROM THERE. DO NOT READ IT FROM THE LINK BELOW.

Dataset: https://drive.google.com/file/d/141afTVoF0J2FjpLI-VfERyJM7aWUQ8az/view?usp=sharing

Variables:

transaction_id – transaction id

transaction_date – transaction date

transaction_time – transaction time

sales_outlet_id – sales outlet (A, B, C, D, E, F or G)

staff_id – id of the staff member

customer_id – ID of the customer

instore_yn – whether the sale was in the store (yes or no)

product_id – id of the product

quantity – quantity purchased

unit_price – price per unit (item) in USD

promo_item_yn – whether the item was on promotion (yes or no)

Question 1.

Import the csv file in pandas and save it as a dataframe. Then, write a code that returns: (1) the first 10 and last 10 rows; and (2) the number of rows and columns in the data set. Discuss what the code shows you about the data set.

Question 2.

Write a code that returns: (1) the distribution of sales outlets (including a count of each outlet type and a bar chart); (2) the minimum and maximum transaction_id; (3) the minimum, maximum and average customer_id; and (4) the distribution of products in bought in store (yes or no) using a pie chart.

Question 3.

You discover that the variable unit_price was incorrectly recorded. Create a new variable unit_price_corrected where you add 1.50 to unit_price for the first 100 items, and you subtract 1.50 from the unit price for the remaining items in the data set. Then, calculate and compare the average of unit_price and unit_price_corrected.

Question 4.

The coffee shop’s management wants to find out which of the outlets has the highest revenue. Calculate the total revenue for each of the outlets. Remember that total revenue will be unit_price_corrected multiplied by quantity. Also, present your calculations using a line graph. Explain what you found and what the chart shows.

Question 5.

The coffee shop’s management wants to find out how the staff are doing in terms of sales. For each of the staff ids, calculate the total product units sold and the total revenue sold. Provide two bar charts (one for total product units, one for total revenue) by staff id, and interpret your findings.

Question 6.

Develop one question yourself that can be answered with the information included in this dataset. Write the code to answer the question, and include a visualization.

Question 7.

Develop one question yourself that can be answered with the information included in this dataset. Write the code to answer the question, and include a visualization.

Part 2

You are hired to develop an online management system for a cafe. This program will be used by the café admins and will help them manage online orders. Use a function to develop a program with the following features:

  1. Allow the café admin to enter the menu items until the user enters quit to stop. The list should include a minimum of 10 items. For example: main_categories = [Americano, Espresso, Cheese sandwich]
  2. Use the main menu list you created in step 1 to create a dictionary that should contain the price of each of the menu items with their respective cost. For example: items_price= {“Americano”: 13, “Espresso”: 9, “Cheese sandwich”:15}
  3. Use the main menu list you created in step 1 to create another dictionary that should contain the quantity of each menu item. items_quantity={“Americano”: 50, “Esspresso”: 30, “Cheese sandwich”:10}
  4. Use the main menu list you created in step 1 to create another dictionary that allows the cafe admin to record the rating received from customers on menu items. The ratings are scored on a scale from 1 to 5, with 5 indicating the maximum customer satisfaction. For example: items_rating = {“Americano”: 4, “Esspresso”: 1, “Cheese sandwich”:5}

Your function should return the following data structures separately:

  1. The dictionary that includes all entries.
  2. A list named satisfied_item, which includes the items with satisfaction of 3 or higher.
  3. A list named highprice_item, which includes the items with price above 10 .
  4. A list named few_items, which includes the items with quantity less than 5.

For part 2 only: First, create a step-by-step algorithm and a flowchart and then translate it into a fully functional and documented Python code. Follow the flowchart shape conventions from the session 3 reading, available here.

Your assignment submission needs to include the following resources:

A .pdf file must be the first resource and it will include all the answers to the questions above, including all the python code you produce. Make sure that you submit a neat, clearly presented, and easy-to-read .pdf. The .pdf should be submitted under the name file “student_name.pdf”.

Your second resource must be a single zip file which should include the Jupyter Notebook with extension .ipynb and named “student_name.ipynb”, along with any additional files (e.g. pictures of your flowchart). ***You need to submit two files: (1) pdf file from the first step (primary resource) and (2) a zip file including the ipynb file from the second step (secondary resource).

Write 2 essays each essay 4 – 5 paragraphs on social entrepreneurship with references.

Social entrepreneurship

Write 2 essays each essay 4 – 5 paragraphs on social entrepreneurship with references.

Explain the main assumptions of C.W. Mills’ power-elite theory and his arguments about which social groups dominate U.S. society and how. Explain how Mills’ assumptions relate to the main assumptions of conflict theories generally and Max Weber’s perspective on the state and political conflict in particular. Critically evaluate the strengths and/or weaknesses of Mills’ power-elite theory.

Sociology 169

Paper #1 is due by 5pm on Friday, 4/28 Length: 4-5 pages, typed, double-spaced 12-point font

Explain the main assumptions of C.W. Mills’ power-elite theory and his arguments about which social groups dominate U.S. society and how. Explain how Mills’ assumptions relate to the main assumptions of conflict theories generally and Max Weber’s perspective on the state and political conflict in particular. Critically evaluate the strengths and/or weaknesses of Mills’ power-elite theory.

Be sure to (1) cite course readings using ASA style and (2) explain and provide reasons or examples to support your evaluation of Mills’ theory.

Explain the rhetorical situation present in the text. What is the genre? Who is the author/source? Who is the audience? What is the author’s purpose? What is the context of the message? How do these factors interact with each other to shape how the author presents information?

English 1.

CHOOSE 3 TED TALKS

Choose your three favorite topics and put them in order of most favorite to least favorite.

After receiving approval on your video, please complete the following steps.

STEPS:

  • Watch the video and read the transcript. You may need to read and watch three or more times.
  • Take notes as you watch.
  • Answer the questions outlined below.
  • Refer to the rubric at the bottom of this page to ensure you understand how your Writing Assignment 2 will be assessed. Use the rubric as a check list to ensure that you have included all required elements of this assignment.
  • Save and submit your work.

QUESTIONS TO ANSWER ON YOUR DOCUMENT:

  1. Explain the rhetorical situation present in the text. What is the genre? Who is the author/source? Who is the audience? What is the author’s purpose? What is the context of the message? How do these factors interact with each other to shape how the author presents information?
  2. Find evidence of logos. How is it used to persuade the audience and achieve the purpose? Include details and examples to support your answer.
  3. Find evidence of ethos. How is it used to persuade the audience and achieve the purpose? Include details and examples to support your answer.
  4. Find evidence of pathos. How is it used to persuade the audience and achieve the purpose? Include details and examples to support your answer.

What are the two important things you learned about working on projects from the case ? Why are they important ? Describe the characters of “The Hokies Lunch Group”?

Project Management

Assignment-1-Case Study

Assignment Question: (Marks 15)

Read the Case-1.2 “The Hokies Lunch Group.”  from Chapter 1 “Modern Project Management” given in your textbook – Project Management: The Managerial Process 8th edition by Larson and Gray page no: 24-27 also refer to specific concepts you have learned from the chapter to support your answers.  Answer the following questions for Part-A, Part-B, Part-C of the case study.

  1. For each part (A,B,C) What phase of the project life cycle is each project in ? Explain (2 Marks each for A,B,C) Total (6Marks).
  2. What are the two important things you learned about working on projects from the case ? Why are they important ? Explain for each part (A,B,C) (2.5 Marks each for A,B,C) Total (7.5 Marks).
  3. Describe the characters of “The Hokies Lunch Group”? (1.5 Marks)