Posts

What should H&M always have done before launching their new products and promotions?

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code:
MKT303
Subject Name:
International Marketing
Assessment Title:
Individual Poster
Assessment Type:
Length:
Poster Presentation
One page (plus a reference list)
Weighting:
30%
Total Marks:
Submission:
100
Online via designated submission box on MyKBS
Due Date:
Week 5
.
Your task
You are required to apply the theories and concepts that were covered in weeks 1 – 4 and use them to assist you in designing a one-page poster to propose appropriate solutions and recommendations for a recent international marketing issue.
Assessment Description
In this individual assignment, you will be given an opportunity to explore the cultural and other factors affecting international marketing management by conducting an extensive review of the current and scholarly literature. This will enable you to apply relevant concepts and theories to international market situations by making appropriate product and marketing communication decisions.
Assessment Instructions
In 2018, H&M (Hennes & Mauritz) was under fire for using a black child to model a sweatshirt sporting the phrase “coolest monkey in the jungle.” The image first appeared on the British version of the Swedish-based retailer’s website. Upon noticing the advertisement with the photo, social media users around the world erupted in outrage at H&M for what they deemed to be a racist and inconsiderate move.
As the acting international marketing manager at H&M, you have been asked to create a poster presentation on how you can address this issue (and prevent this from happening again) in international markets. Your one-page poster should address the following points:
• Why there is a need for H&M to operate in the international markets?
• What should H&M always have done before launching their new products and promotions?
• What could H&M do to ensure people continue to purchase and consume their products after the encountered issue? Are there other factors and potential solutions related to this issue?
• What recommendations for future entry into another market (country)?
The poster should include your full name and student ID. Your reference list should be presented on another individual page. Weekly workshop slide decks and Wikipedia are not considered credible references.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This assignment must be uploaded directly into the designated section on MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty
1* – 9 days
5% per day for each calendar day late deducted from the total marks available
10 – 14 days
50% deducted from the total marks available.
After 14 days
Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note
Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MKT303 Assessment 1 Marking Rubric – Individual Poster 30%
Marking Criteria F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%
Critical Analysis
__/20 marks
Your analysis does not satisfactorily examine and/or analyses the relevant issue in international marketing management.
Your analysis partially examines and analyses the relevant issue in international marketing management.
Your analysis satisfactorily examines and analyses the relevant issue in international marketing management.
Your analysis strongly identifies and examines the relevant issue in international marketing management.
Your analysis clearly identifies and thoroughly examines the relevant issue in international marketing management.
Use of sources/supportive evidence
__/20 marks
Your research lacks focus because of an unsuitable choice of sources.
You demonstrate somewhat focused research, although a better selection and range of sources would improve the quality of your analysis.
You demonstrate mostly focused research, although the use of a wider range of sources would enhance the quality of your analysis.
You demonstrate focused research, complemented by a wide range of sources.
You demonstrate extensive and focused research, complemented by a wide range of sources.
Recommendations
__/30 marks
It is unlikely that your proposed recommendations would be considered and/or implemented.
It is possible that some of your proposed recommendations would be considered.
It is likely that some of your proposed recommendations would be implemented.
It is likely that all or most of your proposed recommendations would be considered and implemented.
It is extremely likely that all or most of your proposed recommendations would be considered and implemented.
Grammar/Spelling
__/10 marks
Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your poster.
Mostly correct grammar and spelling used throughout, with consistent minor and/or major errors.
Mostly correct grammar and spelling used throughout, with occasional minor and/or major error(s).
Correct grammar and spelling throughout the analysis, with the occasional minor error.
Correct grammar and spelling throughout the poster with no errors.
Poster
Format
__/10 marks
The format chosen for your poster lacks thought and consideration for the intended audience.
The format chosen for your poster is appropriate, but major improvements would enhance its presentation.
The format chosen for your poster is appropriate, but some improvements would enhance its presentation.
Your poster is professionally presented and have been submitted in an appropriate format.
Your poster is professionally presented and have been submitted in an entirely appropriate format.
In-text Citations
and Referencing
__/10 marks
Total Marks
__/100
In-text referencing and/or reference list is mostly incorrect or non-existent.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors.
Feedback and Grades will be released via MyKBS.

Does the recommended alternative break even at year two, and become more profitable thereafter?

Assessment 3 Context Economic Decision Making As part of economic decision making, all health care leaders are expected to conduct a basic cost-benefit analysis (CBA). If you have not yet had the opportunity to conduct a CBA in the workplace, it is important to become familiar with this highly relevant tool for economic decision making. You may also find that this tool is helpful in your daily life. There are many factors to consider in making a sound economic decision. You must consider the major risk categories associated with the alternative, the time value of money, and the strategic fit over a long-term planning horizon. Some of the questions you need to consider are: • Does the recommended alternative break even at year two, and become more profitable thereafter? What is the relative value of the income from the investment if one considers the time value of money? What about the organizational context? • Will the organization’s focus and strategy change? • Will sufficient funds be available to support the project past the breakeven point in year two? Will the chosen alternative be at risk for obsolescence? The Role of Health Care Executives Economic decision making has many facets: legal issues, industry standards, risks, financial components, strategic alignment, and dynamic external environmental factors. Similarly, health care executives have many professional roles, responsibilities, and conduct expectations. Legal standards represent the bare minimum standard that is expected of health care professionals. Health care executives are sometimes held to higher standards than business people in other industries, as they are charged with protecting human lives and assuring patient safety. They are also expected to act in the best interests of others, and to serve as moral agents. Health care executives have fiduciary obligations, and an explicit code of conduct from the American College of Healthcare Executives (ACHE).

 

 

 

 

 

  • Create a detailed implementation plan for an economic initiative.

As a master’s-level health care practitioner you may be expected to create budget and implementation plans to ensure that economic opportunities for the organization are rolled out successfully and can be sustained over multiple years. Additionally, it is important to be able to envision how an economic initiative could be used for different contexts and purposes to keep the investment a viable and positive asset to your organization or care setting.

SHOW LESS

Note: Complete the assessments in this course in the order in which they are presented.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Competency 1: Analyze the effects of financial and economic factors (such as cost-benefit, supply and demand, return on investment, and risks) in a health care system on patient care, services offered, and organizational structures and operation.
    • Create a budget for relevant expected costs and earnings or benefits over the first five years of a proposed economic initiative.
    • Analyze how a proposed initiative, once implemented, may impact aspects of a care setting and ways in which negative impacts could be mitigated.
  • Competency 2: Develop ethical and culturally equitable solutions to economic problems within a health care organization in an effort to improve the quality of care and services offered.
    • Propose a plan to roll out an economic initiative that will enable a care setting to successfully implement it in an ethical and culturally equitable way that will ensure the initiative achieves quality or service improvements.
  • Competency 3: Justify the qualitative and quantitative information used to guide economic decision making to stakeholders and colleagues.
    • Justify the relevance and value of the quantitative and qualitative economic, financial, and scholarly evidence used to support recommendations throughout a plan.
  • Competency 4: Develop ethical and culturally equitable economic strategies to address dynamic environmental forces and ensure the future security of an organization’s resources and its ability to provide quality care.
    • Explain strategies that have been integrated into a proposed economic initiative that will ensure it can remain a viable asset to a care setting in the face of dynamic environmental forces.
  • Competency 5: Apply various communication methods in order to clearly, effectively, and efficiently relate information to stakeholders and colleagues related to economic data, findings, and strategies.
    • Communicate a business and implementation plan in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.
    • Effectively support a plan and recommendations with relevant economic data and scholarly sources, correctly formatting citations and references using current APA style.
Competency Map

CHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.

Context

To support your work on this assessment, take time to read the contents of Assessment 3 Context [PDF].

Questions to Consider

As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.

SHOW LESS

  • Do you think that cost shifting is a fair practice, or that it should it be legally banned?
  • Why would a change in a hospital’s variable costs change the hospital’s profit-maximizing price?
  • How do ethics and economic decision making come together when addressing health care issues?
  • What is the highest-impact facet of health care economics that relates to your current or desired leadership role? What action steps and resources might you use to assure objective and ethical economic decision making in that role?

Resources

Assessment Example

Suggested Resources

The resources provided here are optional and support the assessment. They provide helpful information about the topics. You may use other resources of your choice to prepare for this assessment; however, you will need to ensure that they are appropriate, credible, and valid. The NHS-FP6008: Economics and Decision Making in Health Care Library Guide can help direct your research, and the Supplemental Resources and Research Resources, both linked from the navigation menu in your courseroom, provide additional resources to help support you.

Assessment Context

Review the following:

SHOW LESS

Budget Development

These articles may be helpful in helping you to create a budget:

Budget Templates

Review the following:

  • Missouri Department of Health & Senior Services. (n.d.). Budget preparation worksheet[PDF]. Retrieved from http://health.mo.gov/data/interventionmica/BudgetPreparationWorksheet.pdf
  • (n.d.). Budget template [XLSX]. Retrieved from https://www.parklandhospital.com/Uploads/Public/Documents/Research/Budget%20Template_Multi-Year_FY2017.xlsx
  • (n.d.). Developing a budget. Retrieved from https://www.parklandhospital.com/phhs/developing-a-budget.aspx
Strategy Development and Implementation

This document is designed to give you questions to consider and additional guidance to help you successfully complete the Implementation Plan for a New Economic Opportunity assessment:

This is an example of an implementation plan for a strategy to expedite the care of a subset of the population:

Economic Evaluation and Justification of Evidence

This resource provides an overview of effective methods and other aspects of economic evaluation of public health services interventions:

This web page provides a step-by-step guide to conducting and economic reviews of interventions:

  • The Community Guide. (n.d.). Economic reviews. Retrieved from https://www.thecommunityguide.org/about/economicreviews

This is a systematic review of nursing-related studies assessed for quality of economic evaluation methodological criteria:

This is a review of the quality of and specific challenges related the economic evaluation of medical devices:

This is a systematic review of interventions, revealing there is economically advantageous opioid use disorder therapy, and more economic evaluations are needed to assess the relative value of existing opioid use disorder interventions:

This resource discusses variations in the intrinsic costs of dialysis modalities as well as other factors, such as variation by country, available health care infrastructures, the timing of dialysis initiation, and renal transplantation:

Quantifying Costs, Risks, Benefits, and Impact of Health Care Initiatives

This study analyzes nationally representative data in the United States regarding how people prioritize health programs for children versus older adults:

  • Eisenberg, D., Freed, G. L., Davis, M. M., Singer, D., & Prosser, L. A. (2011). Valuing health at different agesApplied Health Economics and Health Policy, 9(3), 149–156.

This resource addresses the cost and benefits of medical interventions:

·         Assessment Instructions

In this assessment, you will plan for all pertinent details involved in implementing a new initiative.

Scenario

The senior management members have sent you their thanks and notes on your feasibility study for your proposed economic initiative. They have determined that your proposal has the potential to benefit the organization in both the short and long term. The last step in this process is to complete a thorough implementation plan for your proposed initiative. This plan will need to include a budget of relevant expected material, staffing, and capital costs over the first five years of the initiative (see the Resources for some examples and guides about budget planning), as well as projected earnings from the initiative for the care setting. You must also include a plan and timeline for rolling the initiative out, an analysis of how it may impact other aspects of the care setting, an explanation how it can remain viable in the face of environmental changes, and sufficient relevant supporting evidence.

Directions

In your 6–10-page plan, you have been asked to be sure to address the following. Note: The bullet points below correspond to grading criteria in the scoring guide. Be sure your work is, at minimum, addressing each of the bullets below. You may also want to read the scoring guide and the Guiding Questions: Implementation Plan for a New Economic Opportunity document, linked in the Resources, to better understand the performance levels that relate to each grading criterion:

  • Create a budget for relevant expected costs and earnings or benefits over the first five years of a proposed economic initiative.
  • Propose a plan to roll out your economic initiative that will enable your care setting to successfully implement it in an ethical and culturally equitable way that will ensure achievement of quality or service improvements.
  • Analyze how your proposed initiative, once implemented, may impact other aspects of your care setting and ways in which negative impacts could be mitigated.
  • Explain strategies you have integrated into your proposed economic initiative that will ensure it can remain a viable asset to your care setting in the face of dynamic environmental forces.
  • Justify the relevance and value of the quantitative and qualitative economic, financial, and scholarly evidence you used to support your recommendations throughout your plan.
  • Communicate your business and implementation plan in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.
  • Effectively support your plan and recommendations with relevant economic data and scholarly sources, correctly formatting citations and references using current APA style.

Example Assessment: You may use the assessment example, linked in the Assessment Example section of the Resources, to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

Additional Requirements

Your assessment should meet the following requirements:

  • Length: 6–10 double-spaced, typed pages (not including title page and reference list). Your paper should be succinct yet substantive.
    • Be sure to include a separate title page and reference list.
    • Your completed budget plan should be included as an appendix within your final submission.
  • APA format: Resources and citations are formatted according to current APA style.
  • Resources: Cite 3–5 authoritative and scholarly resources. Be sure to include specific economic data and support as part of your cited resources.

 

 

 

ASSESSMENT 3 EXAMPLE

IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 2 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. Implementation Plan for a New Economic Opportunity The economic initiative proposed to the senior management of Whilborne Medical Center (WMC) is setting up an urgent care center (UCC) on WMC’s premises. A UCC is a health care facility that offers immediate care for injuries and illnesses that are not lifethreatening (Yee, Lechner, & Boukus, 2013). The UCC at WMC will aim to deliver safe, timely, patient-centered, efficient, and effective health care to the community as well as attempt to address health inequalities in the community. An economic and environmental analysis was conducted to determine the feasibility of setting up the UCC, and a business plan was presented to the senior management of WMC. The management believes that this initiative has the potential to benefit the organization in the short and long term. With this in view, an implementation plan for setting up the UCC has been prepared. The implementation plan includes a 5-year budget for the UCC, a timeline for rolling out the UCC, an analysis of how the UCC might impact WMC, and an explanation of how WMC should deal with dynamic environmental forces. Budget for the Proposed Urgent Care Center A budget has been prepared to show the projected revenue and the expenses that the UCC expects to incur over a 5-year period following the completion of its construction. The budget has been created based on the assumption that construction of the UCC will be completed by the end of 2018. Therefore, the budget plan contains revenue and expenditure details for the first 5 years of operation, from 2019 to 2023. Revenue per annum over a 5-year period has been calculated by multiplying the expected patient volume by average consultation charges. It is estimated that around 357 patients will visit IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 3 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. the UCC per week and around $156 will be charged per patient per visit (AMN Healthcare, 2015; Yakobi, 2017). Thus, the revenue generated during the first year of operation is expected to be around $2,730,000. The UCC’s revenue is expected to increase by 5.3% annually (“Urgent Care Center Market,” 2018). Operating expenses for the UCC will comprise staff salaries, basic utilities, insurance, and other operating expenses (such as administrative and marketing costs). Staff salaries for the first three years include the salaries of a full-time physician ($232,000), a nurse practitioner ($112,000), a medical assistant ($35,000), and a medical receptionist ($32,000) (U.S. Bureau of Labor Statistics, 2017). However, in years four and five, new staff will be recruited to manage the increased number of patients. The new staff will comprise a full-time nurse practitioner and a full-time physician, whose salaries will be calculated taking into consideration the 2.7% per annum estimated actual growth rate of employees’ salaries (Economic Policy Institute, 2018). Expenditure on basic utilities is assumed to increase by 5% each year. Insurance expenses are assumed to increase in the fourth and fifth years of operation owing to recruitment of two staff members. Other operating expenses are assumed to be 12% of annual revenue based on trends observed in WMC’s financial statements. The total expected capital cost for the project is $350,000. One half of this cost will be funded through WMC’s reserves, and a bank loan will be arranged to fund the other half. Therefore, WMC will need to take a loan of $175,000 to fund this economic initiative. Assuming that the loan tenure is 5 years and the interest rate is 7% per annum, the loan repayment is expected to be $41,580 per annum. As per the budget, the UCC will earn a cash surplus during the first 5 years. The cash surplus generated in the fourth and fifth years of operation may be lower than the third year owing to recruitment of staff members in these years. The total cash surplus in the first 5 years is Comment [A1]: Great job thinking ahead! IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 4 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. estimated at $7,783,369.30 (see Appendix for more information on the 5-year budget for the proposed economic initiative). Rolling out the Economic Initiative The first step in the implementation plan is to set a timeline to roll out the UCC to the public. It is assumed that it will take around 2 months for WMC senior management to approve the project and for a bank to approve the loan. Considering that construction of the UCC will take around 7 months, the process is scheduled to begin in June 2018 and is expected to be completed by December 2018. After discussing with WMC’s senior management, the plan is to have the UCC fully operational from the first month of 2019. Active engagement and participation by stakeholders can ensure better clinical outcomes and patient experience in an urgent care setting. The board of directors of WMC and the senior management, the physicians, the nurses, and other staff members of WMC are some of the relevant internal stakeholders of this economic initiative. For successful implementation of the plan, it is crucial to collaborate with all internal stakeholders to obtain their inputs during the initial stages of implementation and decision-making. Meetings will be held with the stakeholders on a regular basis to discuss the progress of the UCC and devise ways to improve its health care services. WMC has always strived to focus on the six areas of health care quality stated by the Institute of Medicine (IOM), namely timeliness, safety, patient-centeredness, efficiency, equity, and effectiveness (Agency for Healthcare Research and Quality, 2015). It will be communicated to all internal stakeholders that the UCC will also focus on these six areas and that setting up the UCC will take WMC a step forward toward accomplishing its vision of serving the community. IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 5 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. In order to make this initiative sustainable, the staff working at the UCC will be encouraged to keep WMC’s vision in mind while trying to meet their short- and long-term goals. Patients are the key external stakeholders in the health care business. If patients receive quick and timely care from excellent service providers, they will be encouraged to visit again and refer new patients to the UCC. Being compassionate with patients, dealing with them in an ethical and culturally sensitive manner, and communicating medical information effectively will encourage patient loyalty while also ensuring that they adhere to their treatment plan (“Helping patients make informed decisions,” 2014). The resultant increase in patient flow and goodwill will help the UCC become a successful and sustainable venture. To ensure that the rollout of the center is done in an ethical and culturally sensitive manner, the UCC will follow the principles of the American Academy of Urgent Care Medicine, which includes not discriminating against patients on the basis of gender, age, color, religion, culture, disability, or other characteristics (Agency for Healthcare Research and Quality, 2015). The UCC will have a diverse workforce that can identify and relate to cultural differences; familiarize themselves with health care delivery relevant to patients’ unique socioeconomic, linguistic, and cultural requirements; and provide unbiased care. Hence, by delivering ethically and culturally sensitive health care services, physicians will enhance patient experience and medical outcomes (Cigna, n.d.). With all the stakeholders engaged in the process and focused on achieving the center’s vision, the rollout of the UCC will be a success and it will help WMC to sustain itself within the health care business. However, the implementation plan has some areas of uncertainty. The successful rollout of the UCC is highly dependent on the timely disbursement of the loan required for the construction of the UCC. If the loan does not get disbursed on time, then the IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 6 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. rollout will have to be set for a different timeline when the loan amount becomes available, and this will delay the implementation plan. Also, it is uncertain whether the actual number of patient visits at the UCC will match the estimated patient volume. This is because people in the community may not be aware of the benefits of availing care at the UCC due to lack of sufficient information, misinformation, or misunderstanding. The center will then have to bear the operating losses arising from low patient turnout. Further, an aging population suggests that the number of people who will need health care is set to increase in the coming years (Yakobi, 2017). This will overburden all health care practitioners at WMC. WMC must thus be ready to facilitate a larger number of patients than it may have anticipated. This negative impact can be mitigated by expanding WMC over the next few years by using the revenue generated by the UCC. WMC’s capacity and workforce could be expanded through the construction of additional departments or centers, addition of facilities and equipment, and hiring of new staff. Strategies to Deal With Dynamic Environmental Forces Various environmental forces, such as the presence of a retail health clinic in the center’s vicinity and the possibility of new UCCs being set up in the vicinity, could affect the urgent care services offered at WMC. The retail health clinic and the UCC have some common key characteristics such as easy accessibility, extended hours, convenience, and health care at affordable costs (Chang et al., 2015). This makes both clinics viable options for patients. However, UCCs are particularly beneficial to patients who wish to avail immediate health care services from physicians for conditions that are not life-threatening. UCCs, often staffed with emergency medicine physicians and equipped with more testing facilities than a retail clinic, are capable of providing care with high acuity (Chang et al., 2015). Therefore, by virtue of the IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 7 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. convenient and quality health care it provides, the UCC is an economically viable asset for WMC. Another factor that could affect the UCC at WMC is possible competition from upcoming UCCs and primary health clinics in the vicinity. Patients will choose the UCC over other clinics in the neighborhood once they have complete trust in it. Staff at the UCC will send out frequent health reminders to regular patients to ensure that the patients do not miss their regular checkups. This will help the patients to not miss their regular checkups. Also, the staff will analyze patients’ views on health care and customize care to improve patient outcomes and experience.This will not only help increase patient visits but also improve patients’ level of trust in the UCC (“Helping patients make informed decisions,” 2014). With all these measures in place, the UCC will be able to beat the competition from upcoming UCCs, making it a viable asset to WMC in the face of unpredictable environmental situations. Conclusion The budget for the UCC shows that it will be economically viable for WMC. With the active commitment and cooperation of all the key stakeholders at WMC and the strategies planned to face dynamic environmental forces, the team endeavors to implement the initiative successfully. It is believed that the UCC will serve not only as an additional revenue stream but also as a viable asset that provides quality community health care services. IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 8 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. References Agency for Healthcare Research and Quality. (2015). The six domains of health care quality. Retrieved from https://ahrq.gov/professionals/quality-patientsafety/talkingquality/create/sixdomains.html AMN Healthcare. (2015). Convenient care: Growth and staffing trends in urgent care and retail medicine. Retrieved from https:// amnhealthcare.com/uploadedFiles/MainSite/Content/Healthcare_Industry_Insights/Indust ry_Research/AMN%2015%20W001_Convenient%20Care%20Whitepaper(1).pdf Chang, J. E., Brundage, S. C., & Chokshi, D. A. (2015). Convenient ambulatory care—promise, pitfalls, and policy. The New England Journal of Medicine, 373(4), 382–388. Retrieved from http://library.capella.edu/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocvie w%2F1698429950%3Fac Cigna. (n.d.). Cultural competency in health care: Delivering quality care to an increasingly diverse population. Retrieved from https://cigna.com/assets/docs/about-cigna/thn-whitepapers/cultural-competency-in-health-care-final.pdf Economic Policy Institute. (2018, April 6). Nominal wage tracker. Retrieved from https://epi.org/nominal-wage-tracker/ Helping patients make informed decisions. (2014, April). Retrieved from https://cmpaacpm.ca/en/advice-publications/browse-articles/2014/helping-patients-make-informeddecisions IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 9 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. Qin, H., Prybutok, G. L., Prybutok, V. R., & Wang, B. (2015). Quantitative comparisons of urgent care service providers. International Journal of Health Care Quality Assurance, 28(6), 574–594. Retrieved from http://library.capella.edu/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocvie w%2F1694933787%3Facco Urgent Care Center Market by Service (Acute Illness Treatment, Trauma/Injury Treatment, Physical Examination, Immunization & Vaccination), Ownership (Corporate Owned, Physician Owned, Hospital Owned), and Region – Global Forecast to 2023. (2018, March). Retrieved from https://marketsandmarkets.com/Market-Reports/urgent-carecenter-market-197843477.html U.S. Bureau of Labor Statistics. (2017). Occupational employment statistics. Retrieved from https://www.bls.gov/oes/current/naics4_621400.htm Yakobi, R. (2017). Impact of urgent care centers on emergency department visits. Health Care Current Reviews, 5(3). http://dx.doi.org/10.4172/2375-4273.1000204 Yee, T., Lechner, A. E., & Boukus, E. R. (2013). The surge in urgent care centers: Emergency department alternative or costly convenience? Research Briefs. Retrieved from https://researchgate.net/profile/Tracy_Yee/publication/257202014_The_surge_in_urgent _care_centers_emergency_department_alternative_or_costly_convenience/links/5750682 008aed9fa2bd2d531 Comment [A2]: ‘www.’ has to be included in the link for it to work. IMPLEMENTATION PLAN FOR A NEW ECONOMIC OPPORTUNITY 10 Copyright ©2018 Capella University. Copy and distribution of this document are prohibited. Appendix 5-Year Budget for Proposed Economic Initiative FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 Year 1 Year 2 Year 3 Year 4 Year 5 Total ($) ($) ($) ($) ($) ($) Opening Cash Balance 0.00 1,465,820.00 3,024,260.00 4,680,446.00 6,312,389.73 0.00 Fund Received 175,000.00 Loan 175,000.00 Operating Receipts Patient Service Receipts (UCC) 2,730,000.00 2,866,500.00 3,009,825.00 3,160,316.25 3,318,332.06 15,084,973.31 Total Receipts 2,730,000.00 2,866,500.00 3,009,825.00 3,160,316.25 3,318,332.06 15,084,973.31 Operating Payments Staff Salaries 825,000.00 849,750.00 875,242.50 1,023,885.20 1,315,719.80 4,889,597.50 Basic Utilities 55,000.00 57,750.00 60,637.50 63,669.38 66,852.84 303,909.72 Insurance 15,000.00 15,000.00 15,000.00 20,000.00 25,000.00 90,000.00 Other Operating Payments 327,600.00 343,980.00 361,179.00 379,237.95 398,199.85 1,810,196.80 Total Operating Payments 1,222,600.00 1,266,480.00 1,312,059.00 1,486,792.52 1,805,772.49 7,093,704.01 Operating Surplus/Deficit 1,507,400.00 1,600,020.00 1,697,766.00 1,673,523.73 1,512,559.57 7,991,269.30 Nonoperating Payments Annual Loan Repayment (41,580.00) (41,580.00) (41,580.00) (41,580.00) (41,580.00) (207,900.00) Total Nonoperating Expenses (41,580.00) (41,580.00) (41,580.00) (41,580.00) (41,580.00) (207,900.00) Investments Construction, Furniture, and Equipment (350,000.00) – – – – Cash Surplus/Deficit 1,465,820.00 1,558,440.00 1,656,186.00 1,631,943.73 1,470,979.57 7,783,369.30 Closing Cash Balance 1,465,820.00 3,024,260.00 4,680,446.00 6,312,389.73 7,783,369.30 7,783,369.30

 

5. Discuss Macbeth’s visions and hallucinations. What role do they play in the development of his character?

World Literature I

Macbeth Essay Topics

  1. Guidelines
  • The essay should be typed in a word document in Times New Roman 12 pt. font, double spaced, with the appropriate MLA format and Heading, contain 5 paragraphs and 3 main points, and no less than 3 complete pages minimum (3 – 5 range).
  • The essay should have an original and creative Title: Subtitle.
  • The essay should incorporate quotes from the text in order to justify the claims that you are making – no need for a Works Cited page – I know from where the material is drawn. However, you should give reference to the text – meaning – In Shakespeare’s Macbeth, Banquo states, “…”
  • Be sure to put the title of the play in italics – Macbeth. This is required and will help to distinguish between the title and the main character of the same name.
  • The essay should have minimal grammatical and mechanical issues; after all, this is an English writing course. Be sure to use the rubric and the previous essay for guidance.
  • Use the Checklists for Success for further assistance and direction.
  • This deadline must be strictly adhered to in order for me to get all of them graded in a timely manner.
  1. Topics
  2. Characterize the relationship between Macbeth and Lady Macbeth. If the main theme is ambition, then whose ambition is the driving force of the play – Macbeth’s, Lady Macbeth’s, or both?
  3. An important theme in Macbeth is the relationship between gender and power, particularly Shakespeare’s exploration of the values that make up the idea of masculinity. What are these values, and how do various characters embody them?  How does Shakespeare subvert his character’s perception of gender roles?
  4. Compare and Contrast Macbeth, Macduff, and Banquo. How are they alike?  How are they different?  Is it possible to argue that Macbeth is the play’s villain and Macduff or Banquo its hero, or is the matter more complicated than that?
  5. Discus the role that blood plays in Macbeth, particularly immediately following Duncan’s murder and late in the play. What does it symbolize for Macbeth and his wife?
  6. Discuss Macbeth’s visions and hallucinations. What role do they play in the development of his character?

 

What are the critical facts or definitions that you must establish or account for?

You completed a PRO/PRO assignment that required you to take two different positions on an issue. Now, you can choose one of those positions to argue for, or perhaps a third position that you have discovered or constructed about your topic.
This paper will be one sustained argument in which you forcefully argue your position and propose a solution for it. It will require you to take other positions into account in order to maintain a thoughtful substantiated position of your own. Once you recognize competing or alternative viewpoints, you will either absorb, concede or refute those other arguments.
This is your final opportunity to demonstrate your research are argumentative abilities. Consider the following:
What kinds of exigence can you provide to convince your audience of the seriousness of your issue?
How will you establish ethos for yourself in your essay?
What sorts of emotional appeals would work best for your audience?
What are the critical facts or definitions that you must establish or account for?
What research can you use to support your claims?
What research should you take into consideration with your claims? Which should you concede?
What research or points of view should you expressly refute?
What is the logic of your argument?
What are some warrants for your evidence that you may need to provide?
What is the most effective order for making arguments that flow logically?
What is your proposal for action regarding this issue?
How will you garner and maintain reader interest?
Purpose
To persuade your audience that your point of view is correct, and that your proposal is a reasonable call to action.
Audience
Your hypothetical readers for this paper are those who have NOT read either of your PRO arguments. Conceptualize your audience as a group that needs convincing – neither as a group that agrees with you, or one that vehemently opposed. Your audience should not be inclined to agree with you. Rather, your audience should be one that is inclined perhaps to either disagree or remain neutral on your topic. While your goal is change minds, you will be looking first to establish that a well-reasoned argument for your position exists, and that a reasonable moral person can hold an opposing view.

Your audience should be an interested party somewhere in the middle or with a tendency to hold an opposing (if unexamined) view. Consider possibly some stakeholders or other interests that you could persuade to agree with you. It may be beneficial to imagine the kind of publication you would be writing for. Likewise, your paper could be imagined as a companion piece for an article you’ve read in your research.
Your paper will contain an audience analysis on the title page your final paper. In your analysis, describe the audience you are writing for and why you believe your audience may sway toward your position.
Research
Your final paper must demonstrate competence in using and citing sources properly in ways that support your position and purpose. Think carefully on what should be quoted, what should be paraphrased, and what should be summarized. Select the most persuasive arguments for your paper.
8 sources are required. 2 of those sources may be interviews. 4 must be from peer reviewed academic journals.

Should I buy or sell stock in this company?

MUALN LEE: TERM PAPER INSTRUCTIONS

This Announcement will be the guidance that you need in order to complete the term paper assignment.

In brief, you need to pull the latest Def 14a report and the latest 10k report from the Edgar database for the company that you have chosen. The Edgar database is compiled by the Securities and Exchange Commission (SEC).  The website for Edgar is: https://www.sec.gov/edgar/searchedgar/companysearch.html   The basic thesis of your paper will be:  Should I buy or sell stock in this company?  If you cannot find the above reports, that means that the company is not public ally traded.  You can only do a paper on a public ally traded company.The way you will get to this answer is by doing the following: (1) read the latest def 14a and 10k reports (2)  highlight the reasons why you would buy or not buy this company (this information is found in the two reports and is subjective) (3) highlight the reasons  why you would not buy this company (this information is found in the two reports and is subjective) (4) In your opinion, do the pro’s of buying stock in your company outweigh the con’s, then you answer to the thesis of this paper would be YES and vice versa.

 

It is important that you incorporate concepts from the text when making your argument as to whether you would buy stock in your company.  THIS IS VERY IMPORTANT!  Also, you should also incorporate information from other research sources (i.e. analyst ratings on the company, etc..)

 

Basically, the format of the paper is very much like the discussion topics that you have been working on.  There is no right or wrong answer in this assignment.  You will be graded on how well you outline your argument and how well you incorporate the concepts from the text into your argument.  Remember, for every person who buys a share of stock in the company there has to also be a person who sells shares in the company.  Thus, one person might argue the case that stock should be purchased while another person might argue just the opposite.  This is what makes the market for stock securities work in this country.

 

 

The term paper should be approximately 10 pages doubled space.  If you copy any information from the above mentioned reports or your textbook, you will need to cite the source of the information copied.  When submitting your term paper, it should be attached to a Message that you send to me.

 

Term papers are to be sent to me via an attachment to a Message.

 

If you should have any questions regarding this assignment, please Message me at your earliest convenience.  Good luck!

 

****************************************************************************************************

 

I would just like to go over a couple of points about your term paper so that there is no confusion as to what I am expecting.  The term paper makes up a big portion of your grade.  I would recommend that you spend a lot of time on this assignment.  The term paper is similar to discussion topics except that it is ten pages long.  What I will be looking for with this assignment is as follows:

 

  1. I DO NOT want a book report about the company you are doing your paper on.

 

  1. After reading the appropriate reports, you will need to state what economic principles are effecting your

company.  There probably are multiple principles.

 

  1. Once you identify the economic principles, you will need to define said principles.

 

  1. You will need to do outside research on the economic principles that apply to the company. Charts, graphs, data

is a must for this assignment.  You should have numerous sources of research.

 

  1. Finally, you will need to state whether the economic principles as outlined in your paper are positives or negatives

for the company.  If there are more positive principles then negative ones, you should state that you want to be a

buyer of the stock and vice versa.  Every paper should include a ten year stock price chart for the company you

chose.

 

I hope this is helpful.

How do changes in human material culture (i.e., tools, art, etc.) reflect changes in human cognitive abilities over time?

Throughout evolution humans have relied on material tools in order to function daily living and survival conditions. Adaptation of technical strategies can be depicted to impact the advancement of neurocognitive development in Homo sapiens. Indeed, it plausible that active cultural and tool engagement has promoted certain psychological mechanisms to evolve towards the continuing present day and age of technology.  Recent research outlines that unique human materials capabilities reflect innate cognitive structures that is not mutually shared among other primates. Overtime, material culture can be seen to influence the human meanings, values, and behavior. This paper will demonstrate that the cultural materialism has reinforced the development of social identity and consciousness. First, it will discuss how social tool-making practices conditioned adaptation of learned behaviors leading to neurological alterations. Second, it will exemplify the symbolic significance of materialism in promoting communication, meaningfulness, and reciprocal relations essential for survival. Lastly, it will emphasize…

According to Jeffares (2010), the constant need to travel due to unstable and patchy environmental conditions has led hominins to construct mental maps and cues of potential resources or threat. In order to survive, hominins show awareness of short-term needs and capabilities along with long-term goals towards their environmental setting. Whilst traveling, the carriage of tools enacts as a cognitive mechanism to elicit attention and awareness to regulate strategies and preparations to external threats (Jeffares, 2010). Indeed, stone tools mediated the interaction between complex environmental demands and cognitive processes by prompting association of the stimuli with certain behavioral responses in specific conditions. The interaction of constant tool usage and carriage can be seen to shape the hominin mind to elevate cognitive functions of working memory (Jeffares, 2010).  [relate to thesis]

Further, archaeological artifacts of hand axe knapping dated 500,000 years old indicate that the evolution of spatial cognition in Homicide erectus (Wynn and Coolidge, 2016). It has been suggested that knapping stone tools acquired visual-spatial processing of spatial recognition and spatial relations. This can be seen in the three-dimensional symmetries present with hand axes that associate with high levels of ventro-dorsal processing (Wynn and Coolidge, 2016). This differs from earlier tool use, as knapping hand axes acquired allocentric perceptual abilities of encoding objects relative to its constant spatial position. Thus, the evolution of hand axes tools shows to impact the development of visuospatial processing of allocentric perception of objects.

It is likely that allocentric perception derived from knapping of stone tools converged to human wayfinding abilities. Humans differ in comparison to other primates in their abilities to utilize maps and navigate in environment without prior exposure. According to Wynn and Coolidge (2016), allocentric perception enables following symbolic representations on maps when navigating in novel areas. This involves activation of the same neural visuospatial pathways seen in knapping techniques and differs from common surveying of information from prior experience seen with primates. For this reason, humans exemplify an advantage of possessing both survey and allocentric capabilities which may have contributed to the evolution of higher cognitive functions.

Specifically, social interactions in humans exhibit greater abstract thinking and acquires adaptation of implicit displays rules and complex skills. Social cognition plays an important role in daily functioning as humans require to comprehend what other’s may be thinking and realize that everyone’s reality is different. This unique social ability in humans has shown to be associated with Theory of Mind (ToM) which shares similar neural functions with allocentric perception (Wynn and Coolidge, 2016). It is possible that this cognitive ability was demonstrated by late Pleitocene hominids through imitation and observation of knapping techniques. Imitation of knapping hand axes reflects the understanding that another hold differing thoughts then own. However, the application of imitation with stone tools more importantly demonstrates the evolution of learning and teaching in humans.

Ultimately, the complexity of knapping techniques overtime may have led hominins to emphasize observational learning and semantic labelling methods. Language and visual perception development seem to be linked to pragmatic process of adapting and instructing complex stone knapping techniques. Unlike humans, apes do not show focused observation when training to knap (Wynn and Coolidge, 2016). This suggests that tools that humans acquired for survival may have demanded higher executive functions of attention and spatial cognition. In order to attain incoming perceptual information, hominins depended on physical practice and cues to master technical skills and process motor routines into long-term memory (Wynn and Coolidge, 2016). As a result, mastery knowledge of toolmaking elicited working-memory and attentional mechanisms of human spatial cognition.

Indeed, humans possess a unique form of verbal communication through semantics. It is likely that verbal capabilities in hominins followed retrieval of knapping procedures that expanded cognitive functions (Wynn and Coolidge, 2016). Phonetical and lexicological constructions of language are likely rooted to attempts to teach others how to master stone tools. Certainly, the progression of prehistoric stone techniques seems to represent the initial distinct human qualities of language and cognitive development.

According to Bar-Yosef (2017), the Paleolithic age represented the discovery of language and social landscapes. It was 0.5 mya that Homo sapiens evolution showed linguistic capablilities that distinguished them from Homicide erectus (Bar-Yousef, 2017). This is linked to the influence Auchelian handaxes produced on working memory and its transgenerational effect on youths. Ultimately, language functioned as a moderator to correct and sufficiently communicate information across group members (Bar-Yousef, 2017). Meanwhile, social landscapes played an important role in facilitating routines, stone tool learning, social connections and group strategizing.

Ultimately, the cognitive significance of tools can be seen to overtime evolve as a social cue for humans. It’s transparency to enact as a cognitive mechanism for task performance may have produced a social consciousness and emotional display rules. For instance, tool usage can reinforce members to act collectively and facilitate enhanced performance in group presence. Likewise, an individual’s competence and status may be defined from their ownership or ability to master tools leading to culturally construed social roles based on group values (Jeffares, 2010). This may have led tools to function as emotional display rules by members consensually establishing certain expressions of fear or content to signify group compliance in specified circumstances of threat or safety. As a result, the progression of tool usage likely promoted complex, yet unique culturally defined rules unique to signal survival and group cohesion.  Ultimately, these social cues associated with tool usage show to attach a cultural meaning and perhaps enhance working memory and mental mechanisms based on increased conditional learning of complex social situations.

Admittedly, materiality may represent a coping mechanism to basic emotions with expression of certain behaviors in early human society (Lutz and White, xxx). The material culture’s association with emotions can be seen to express competence and class in group members based on their level of functioning with their tools. This is evident even in present day, as the human ability to sufficiently utilize technological tools reflects their stability and plausible success to adapt to professional environments. However, improper or lack of usage of technological devices can rooted emotion dysregulated mechanisms related to a psychological disorder. In this case, empathetic remarks by society ensures proper treatments promote individual, social, and occupational functioning. Lutz and White (xxx) describes the notion that culturally ascribed deviant emotions are usually suppressed by individuals in exchange to attain group and material interest. This can be seen in social structures and cultural systems utilizing material forces to control individual emotional deviance and reinforce group interest behavior. For instance, the systematically established emotional aspect of kinship in humans can be seen to show material motivation.

The influence of stone tools in the lower Palaolithic era has shown implicate the development of hierarchy and social demands for knapping skills (Bar-Yousef, 2017).  Social identity seemed to emerge based on crafting abilities and contribution to the group. This may indicate the formation of social rules and norms as to stone tool making abilities were mandatory since it was crucial for hunting and survival. Certainly, empathic kinship in human behavior seems to relate to the bestowed value and virtue towards approaching materialistic activities. This may have evolved the cultural transmission of empathy in caregiving from imitation of kinship norms. Compared to chimpanzees, hominins appear to depict greater parental investment that promoted learning in band group settings (Bar-Yousef, 2017). It is plausible that the survival advantages of familial structures may have influenced the evolution of familial and banding.

 

 

 

 

 

 

 

 

 

 

Are helicopters the ultimate in overindulgence or do they serve a legitimate purpose in the aviation industry? 

Question 1:

which manufacturer is better suited for the future of aviation?  Why?

Watch the videos provided below and provide 1-2 pages response with the appropriate citations from the provided material BELOW to support your argument.

 (Please use APA intext Citation)

https://www.youtube.com/watch?v=NlIdzF1_b5M&feature=emb_logo

https://www.youtube.com/watch?v=RlOq5MJr2LM&feature=emb_logo

https://osu.instructure.com/courses/60540/modules/items/2839946

Question 2:

Are helicopters the ultimate in overindulgence or do they serve a legitimate purpose in the aviation industry?  Support your answer. 

Please provide a 1-2 pages response with the appropriate citations from the provided material BELOW  to support your argument

https://www.youtube.com/watch?v=ysadvsXDVDU&feature=emb_logo

https://www.cnn.com/travel/article/private-helicopters/index.html

Question 3:

Where do you see aviation in twenty years?  Are we supersonic once again?  Is there a new more popular mode of transportation (hyperloop)? What is your rationale for your prediction?

Please provide a 1-2 pages response with the appropriate citations from the provided material BELOW to support your argument.

https://www.youtube.com/watch?time_continue=1&v=ql0Op1VcELw&feature=emb_logo

https://www.youtube.com/watch?v=K4zFefh5T-8&feature=emb_logo

https://www.youtube.com/watch?v=R43gKMWAPco&feature=emb_logo

 

 

What should you do when your oven is on fire?

  1. I attend a plan event, ” MONEY SMART SEAWOLVES WORKSHOPS: WHY IS CREDIT SO IMPORTANT. ” It took place in Humanities,1003 on Wednesday, September 11. The lecture was host by one of the staff who was a specialist in credibility. At first, the instructor introduced the basic concept of credit and essential factors of having a good score. Then, she used powerpoint to show us how to improve your credit score and how to remain in a good score. Besides, three things determine your score, payment history, the amount owed, and length of credit. To ensure a suitable credit, always remember to pay your bills on time is essential if you want to bring up your credit. Therefore, only purchase what you can pay off and do not let the desire to manipulate your money.It is helpful if you can open a credit card account to starting build credit. Credit card companies have a lot of options available to college students with a low-interest rate. To keep a good credit score, you will need to pay your bills on time.From the lecture I attended, I had a concept of credit, and I learned that a credit score is a reflection of your financial ability. It helps you to get a loan or a credit card, etc.
  2. At 7 pm, I attend the event “Heat and Heat.” It was base on fire safety education. Oxygen, temperature, and flammable, they are the three things to cause a fire to burn. We had Stony Brook University Fire Department came as host. They showed us how to use a fire extinguisher and how to put down varies fires. Firstly, we started with a cooking fire. Firefighter light it up on a pan. Then, they expand my knowledge of how to deal with a cooking fire. The top priority is to shut down gas, and do not use water to put down cooking fire; it will only help the fire goes out of control. Instead of, the typical way to save the pan, firefighter used the fire extinguisher to put it down. Secondly, students watched a live demonstration of an oven fire. What should you do when your oven is on fire? It was simple. Just close the door of your oven, it will cut off the supply of oxygen. “Heat and Heat” is an exciting event that expands my knowledge of fire and how to deal with it. Everyone is panic when there is a fire burning in front of you. However, with the education of put down fire will keep you claim down when there is a fire dancing in front of you.
  3. September 21st Football At six pm on Saturday, I went to a football game. It was between the Seawolves and the Fordham Rams. At first, Seawolves were leading the competition; we had a good start. The game was fun and interesting.

 

 

What are the strengths of her argument? What are its weaknesses? Be sure to cite evidence from the book to make your case.

Prompt: In the “Mind Fixers” by Anne Harrington, she argues that not only did the “biological revolution” in 1980s American psychiatry not rest on fundamental new biological understandings of mental illness and fail to deliver on its promises, but it also created a highly distorted view of the history of psychiatry in since the late 19th century. This view of the history of the field posited a successful biological approach to mental illness in the late 19th and early 20th centuries that was interrupted by the false allure of Freudian psychiatry. The psychiatrists of the 1980s claimed to be returning to this older research program that had been sidelined by the Freudians.
In an 8 page critical review, discuss how well she makes her case. What are the strengths of her argument? What are its weaknesses? Be sure to cite evidence from the book to make your case.

The only source used should by the book “Mind Fixers” by Anne Harrington (2019)

How do youtube audiences perceive the UAE as a tourist destination through user-generated content ?

Thesis Topic (working title):
The impact of Youtube’s user-generated videos on the UAE’s perceived tourism image.
Abstract:
The fast-paced technological advances in the field of content creation is taking the world by storm.
More than ever before, technologies used in content creation has become faster, more accessible,
and cheaper. These advancements paved the way for audiences to move to the other side of the
spectrum and become senders of media messages rather than just receivers. This study investigates
how user-generated online videos (UGOV) on youtube shape the image of the UAE as a tourist
destination. Furthermore, it also attempts to provide better insight into technologies that are used by
audiences to create video content related to tourism in the UAE.
Research questions:
The paper will seek to answer the following questions:
1- How do youtube audiences perceive the UAE as a tourist destination through user-generated
content ?
2- Is the UAE image as a tourist destination perceived positively or negatively by audiences ?